Leo Burnett New York worked with the United Nations and David Guetta's team to produce the video in support of #TheWorldNeedsMore. "The World Needs More___" represents a whole new approach to cause marketing, as it literally turns people's words into action. Brands and artists have united to sponsor certain hashtags like #peace, #dialogue etc. As people participate in the campaign, they help unlock the donations organization's have pledged by sharing the sponsored words through Twitter or the campaign website (www.theworldneedsmore.org). Every time a sponsored word is shared, $1 will be unlocked and go towards aid efforts throughout the world.
Good through a hashtag.