Butler, Shine, Stern & Partners has launched a huge campaign for ZICO coconut water. There are a zillion funny, weird and zaney spots with equally crazy character online. We encourage you to go take a look at them all. The varied cast includes a grandmother, a monkey, a bodybuilder, mannequins and others. They provide Oomph through a mix of motivation and humor all while highlighting ZICO’s five natural electrolytes of course.
The brilliant people at Teehan+Lax have developed a way to use Google Streetview and create crazy Hyperlapse videos (a technique combining time-lapse and sweeping camera movements) of pretty much anywhere you want. Check it out and make your own. Make a sick Chicago one somebody!
National Geographic is doing a 3 night series on The Decade that shaped us as consumers. Should be an interesting series but the website Mullen did for the series is RAD. Prepare to waste a lot, and we mean A LOT of time here.