At the corner of Broome and Crosby in SoHo, people walk by a giant chalkboard that once just had the twitter handle (@giantchalkboard) and website (giantchalkboard.com). Now you see that an elaborate mathematical equation is slowly be revealed along with a banner that says “Solutionism. The new optimism.” What could this possible be? Well we will tell you, it's a teaser to a new campaign from Dow, created by Draftfcb Chicago.
Go to giantchalkboard.com and @giantchalkboard to participate and guess about where this crazy equation is going.