CP+B recently launched a Facebook app for Kraft Mac and Cheese that is the first social tagging tool that allows you to show love for content you like on the Internet by tagging it with your real smile. You like something? You hate something? Take a picture of how you really feel and it links to that something. Kinda cool for pasta and cheese. How is this post making you feel? Jolly good we hope.
The Baptist Memorial Health Care Foundation has launched a campaign to reduce the hearing loss rate among American teens – a notoriously hard group to reach, especially with health and safety messages. With this challenge in mind, Red Deluxe set out to frame the message as a simple and compelling proposition: Listening to your music too loud prematurely ages your ears, which permanently impacts your ability to hear your music.
The new campaign is built around a smart-phone app that simulates ear age by letting users test their ear age and then “auto-old” the music in their library. App downloads are driven by radio and in-theater PSAs.