Paper Mate, yep the pen company, is advertising globally! And Energy BBDO is doing it. The new pen, InkJoy, is apparently so awesome to write with it will soon be the most stolen pen. Yeah people still use pens. Its' a funny spot and we hear there will be some super cool digital and Facebook work to come with this campaign a little later. We'll keep you posted.
About a month ago Leo Burnett, Arc and Cap Gun launched "Stuff Theater" for Norton on Facebook. It was 24 hours of favorite Norton Facebook fan statuses being acted out LIVE by Chicago talent. A status was posted and it was then acted out. Sometimes a song was made on the spot, or a puppet show or a dramatic reading, but the point is it was all done live. Interesting idea really. We just wonder how many people actually saw it live and what really went on at 2am. Check the highlights.