Edward Boches, Chief Innovation Officer, Mullen Boston recently spent an afternoon at the IDEO offices. Who doesn't wish they worked at IDEO? What he learned is a must read.
Shazam will soon be partnering with certain TV shows. When a user tags a certain show they will have access to extra content. Get Glue really should have jumped on this a year ago.
This blew our minds. Seriously, with this Lytro camera you take your photos and then later you can decide what you want to be in focus and what you don't. Check out the gallery that you can interact with at Mahsable. The cool kids in Cannes are gonna wish they had this to capture their blurry escapades.
Gillette is back to doing HUGE shaves. This time Roger Federer's image gets a close shave just in time for Wimbledon. The first pass seems a little shoddy. Must have been a Schick. Also, what about the ladies? Giant armpits not attractive?
Awesome animation on a super interesting topic, choice. A must watch for us advertisers who are constantly trying to get into the heads of our consumer and persuade them to make what we think is the right choice, "buy our product." Let's hope we aren't causing too much choice anxiety in the world...
Leo Burnett created The 'Alphabet of Today.' (Something for a Cannes Seminar, remember we are still jealous of not being there.) It represents the new online language of our everyday lives. Each letter of the oversized childrens blocks represents an icon in our online life. You submit your answers and instantly see if you know the language of today. We have been trying to solve them all morning. Seriously what is H? Someone tell us what H is and Z for the matter.