Because 30 is just uncreative.

The MP3 Experiment by Improv Everywhere is in town and needs your help Sunday.

FWA is doing 24/7, back to back live shows from over 80 of the world's leading agencies from over 28 countries. These are live video streams. Every hour the stream changes to a new location somewhere in the world. US shops are streaming this afternoon. We just watched some Russians punch each other out. This could be interesting.