Joy in the Journey: Reframing Success In Advertising

by / April 25, 2024 /

The Egotist

The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities. 

This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" ba[Read More]

“You Will Never Get a Job in This Industry”

by / May 30, 2023 /

By Franklin Tipton, co-founder, CCO, at Odysseus Arms.

The One Club’s Portfolio Night starts this week around the world – we’re hosting the San Francisco Portfolio Night on June 1 (575 Market Street, 6-9 PM – and many creative hopefuls will be walking into their first in-person one-to-one critiques with people who’ve “made it.”

How should they steel themselves? Start by being ready for anything. My own experience at Portfolio Ni[Read More]

Trends Impacting Cross Cultural Marketing in 2020

by / February 21, 2020 /

By Ozzie Godinez, CEO and Co-Founder PACO Collective

It’s a new year, which means it’s time for a fresh look at The State of Things. In the realm of cross-cultural marketing, it’s not exactly news that Americans of diverse background make up a larger proportion of every succeeding generation – but these days Americans’ diverse identities are increasingly shaped by more than our ethnic heritage. To do cross-cultural marketing right in this new decade we have to consider all a[Read More]