SXSW by Burnett

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#SXLB: Brett Martin, Sonar from Leo Burnett Worldwide on Vimeo.

Last week Burnett released their South By Leo Burnett Perspectives. It's an interactive report telling the story of South By Southwest Interactive through the lens of an advertising agency. According to LB four key trends are poised to shape the future of advertising.

1. Betting on Data and Location
2. Rising ‘Middle Class of Content’
3. Actualizing Social Good
4. Moving Toward Storytelling 2.0

What the hell does that all mean? Check it out. If slides aren't your thing check out the rest of the interviews.

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