mr. imagine's TOy StORe

Check out what BBDO has done for the Children's Museum. They have created a 1-week-only pop-up store in promotion of the Children's Museum exhibit, Unboxed – Adventures in Cardboard.

Mister Imagine's Toy Store, has a giant castle, a music area, birdhouses, weather clouds, hot air balloons, and much more– all made out of cardboard. The idea behind it is less gadgets, more creativity and imagination. (You know when you give a kid a toy, and they have more fun with the box?) The staff hosts workshops on how to create masterpieces out of ordinary cardboard. The only technology in the store, is the augmented reality station, where kids can hold up their boxes to the computer screen, and it will turn that box into a toy. Just a little help to get kids' imaginations going.

Run! Run check it out before it's gone!