Brand Strategy

I have been working on interactive marketing initiatives for over 14 years at the world's largest media companies (AOL Time Warner, Disney), dotcom incubators (iDealab), and at highly regarded advertising agencies. I am a creative forward-thinker who enjoys solving business challenges with thoughtful strategies and smart tactics. I have a wide range experience across many industries and a long record of success managing, leading, and inspiring cross functional teams with award winning and benchmark setting results. Some of my clients over the years have included The United States Army, AT&T, Motorola, Lego, American Greetings, Purina, Kraft, Staples, Hyundai, GM/Chevrolet, VW, Porsche, UnitedHealthcare, TGI Friday's, Frito Lay, Tostitos, Lay's Potato Chips, PepsiCo, Quaker, Gatorade, G2, Propel, Vail Resorts, Western Union, American Family Insurance, ESPN, and others.

Just finishing up college while deciding what I want to in advertising and where I want to do it at once I graduate in May 2011.

Strategic digital and traditional marketing communications and brand development services specializing in brand management, digital marketing, creative strategy, social media campaign design and implementation, project management, copy writing, media relations and business development.

I am an observer, as well as a do-er. I love learning about people and behavior. Out thought process and image of the world around us. I am a global marketing and branding professional. I am returning to the States after over 2 years working in Beijing, China. While in Asia I worked on international branding campaigns for a local design agency. My focus was cross-cultural branding, brand creation and consumer insights.

I am the Social Media & Content Strategist at Kaleidoscope, the world’s leading Co-Creative and brand realization agency. In this role, I'm responsible for the design and execution of Kaleidoscope's social media, content, digital marketing and communications strategy. I partner with internal and external stakeholders to enhance brand recognition and position the organization as an industry thought-leader by championing the company's social media, trade, and mainstream public relations initiatives. Occasionally I partner with account teams to support consumer research and marketing initiatives for clients. Kaleidoscope is the world premiere integrated design and realization agency headquartered in Chicago with locations in New York, UK, and recently, Los Angeles. Kaleidoscope’s multi-disciplinary teams believe in Co-Creation or collaborative partnership with clients to apply consumer-insight-driven design strategies to brand communication. Iterative Design Thinking®, the agency’s proprietary approach to design, includes the use of Rapid Ideation, Iterative Prototyping and Rapid Research to quickly gather and build on feedback from key stakeholders and consumers, bringing best practices to market. Kaleidoscope specializes in the areas of brand strategy, visual identity, product design, structural and graphic packaging design, and realization, which encompasses design implementation, artwork production and prototyping.