Blue Moon moves to new creative agency under DDB umbrella

The Chicago Egotist / / MillerCoors is moving creative responsibilities for its Blue Moon brand to fifty5Zero, a newly created unit of DDB.  For the past year, DDB spearheaded the resurgence of Miller Lite, which passed Budweiser in sales this year to take the number three spot in Beer Sales.  The move, announced today by [Read More]

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