Using Your Brain as a Designer

by / September 9, 2013 / Originally posted on Atomicdust's blog. “I really like it.” Probably one of the most important things I learned in design school, and subsequently in the working world, is that “liking” a design is not sufficient enough. That’s what separates art and design; art is subjective, design is communicative. It’s also, like Atomicdust Creative Director Mike Spakowski often says, [Read More]

Toronto Edition: In 20 Words or Less What’s Your Creative Philosophy

by / August 19, 2013 / In 20 words or less, what's your creative philosophy? What a great question that surely would generate some very creative responses. The SF Egotist first took to asking San Francisco based creatives that very question, the response was a wonderful glimpse into the thought process of some very talented creatives. We decided to take the very same question to Toronto creatives, in 20 w[Read More]

When Brand Building Becomes Personal

by / June 6, 2013 / Jared Dunten is a lot of things. Copywriter. Artist. Father. Husband. Paraplegic. Fighter. That last one probably should have come first. In 2000, Jared dove into the Rio Grande, on the Texas/Mexico border. He woke up days later in a hospital 400 miles away. He’d broken his neck and injured his spinal cord. Doctors said he’d be lucky to breathe on his own again. Walking? Best to forget about that. But the doctors underestimated him. In the 13 years since the accident, Jared has be[Read More]

Agency Insider: Kaleidoscope

by / June 5, 2013 / "Agency Insider" is a series of articles about Chicago Agencies from the people that work in those agencies. Creativity has always been and still remains the foundation for innovation. There’s an increasing amount of research that points to the fact that breakthrough solutions come from people innovating together - challenging and building on each other’s perspectives, insights and thinking. At Kaleidoscope, a world premier integrated d[Read More]

Dear Jr Creative, Earn Your Place. You’ll Be Better For It.

by / June 3, 2013 / Dear Jr Creative, I’m a firm believer in earning your keep, starting from the bottom, doing the less than desirable well, before moving up. Prove yourself on what seemingly matters little, and people will notice. I promise. At the very least, I promise I’ll notice. Because it’s the unorthodox grind of a route I took. I was a rich kid from the suburbs. I was embarrassed by it. I hated it. It was a 90’s thing. In High School, and in Gen-X “rebellion” against my white col[Read More]

Strategizing is for Prom Queens

by / May 3, 2013 / I hear the word “strategy” thrown on just about everything. Like rhinestones on a South-Texas-prom-queen’s dress, “strategy” is too often a cheap and easy bedazzle on everything from PowerPoint slides, to someone’s superfluous commentary in a meeting that is already running too long with too many attendees. Anymore, in my day-to-day, Strategy is quite the loose little buzzword. Often, it is a noun, as in “brand strategy” or “I am a strategist." Sometimes it is an adjective, [Read More]

“No gays please, we’re advertising.”

by / April 20, 2013 / Advertising is a pretty progressive industry. We like to think of ourselves as an enlightened bunch. Some of our best friends are gay. Hell – some people in advertising are actually gay. Seriously. And yet, we all seem reluctant or incapable of portraying same-sex lifestyles in our work. There are gay creatives, planners, producers, directors, clients and actors. And yet in adland, it seems gays don’t need mortgages, don’t drive cars, brush their teeth, play bingo or use low-fat spreads a[Read More]

“5 Paths To Doing Great Work At A Terrible Company” – Brian Millar

by / March 19, 2013 / We’ve all thought it: If only I worked at so-and-so, my genius would be recognized and I’d churn out award-winning work. But you don’t have to work at so-and-so. Here are some workarounds to getting your best ideas realized right where you are. What can I say? I needed the money. My kids were small, my own agency had just ground to a halt, and I needed a job--tomorrow. The phone rang. A headhunter told me about a place that wanted me for [Read More]