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  • Girls Who Code Enlists Mojo Supermarket to ‘Break the Internet’

    by The Chicago Egotist / December 10, 2020 /

    In a move designed to celebrate the unseen contributions of female coders, Girls Who Code is launching “Missing Code,” a digital campaign that illustrates how broken the internet would be, if not for the work done by women. The campaign was made possible by the generous support of Lyda Hill Philanthropies’®  IF/THEN[Read More]

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  • Experiential Marketing Heavyweights Join Chicago-Based AKA

    by The Chicago Egotist / May 21, 2020 /

    Photo: Former co-founder and co-CEO of Marketing Werks Scott Moller, joines AKA

    Nice to see some companies hiring in the midst of a global pandemic, as news comes that Chicago-based strategic communications company  AKA has hired Marketing Werks executives Scott Moller and Jason Vargas in senior roles.

    Moller will act as Principal, providing senior-level counsel for the company’s roster of blue-chip clients[Read More]

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  • Jane Lynch Adds Voice to Illinois Governor’s ‘All In Illinois’ Message – Integrated Campaign Created by OKRP

    by The Chicago Egotist / April 3, 2020 /

    Governor JB Pritzker of Illinois has launched a new statewide effort - 'All in Illinois' to reinforce the state's core message for residents to stay at home and stay safe.

    To support the call for everyone to stay home, O'Keefe Reinhard & Paul in Chicago created an integrated communications platform supported by an iconic image and call to action distinct to Illinois – ‘All in Illinois.’ The pro-bono effort is anchored by a logo - a he[Read More]

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  • Chicago Mayor Stays Home in PSA from Havas Chicago

    by The Chicago Egotist / April 2, 2020 /

    A new series of PSA's from Havas Chicago features mayor Lori Lightfoot sitting at home doing some of her favorite things baking - kindof - scrolling through her phone, giving advice, etc. All in a personable way of letting everyone in Chicago know they need to "Stay Home, Save Lives." So listen to her Chicago. Stay Home. Save Lives.

    [Read More]

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  • French Butter Director/DP Brett Froomer Makes Home Chef Feel at Home

    by The Chicago Egotist / October 25, 2019 /

    A new campaign for the meal kit brand Home Chef, created by Chicago agency O’Keefe Reinhard & Paul, (OKRP) and directed by Brett Froomer of the Chicago and L.A.-based French Butter, shows everyday people tackling the task of making delicious, great-looking meals at home in a way that’s simple, authentic and ultimately pleasing.

    The campaign includes spots like “Hand in Hand,” in which a young woman i[Read More]

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  • Digital Kitchen Art Installation at Las Vegas Electra Cocktail Club Sets a Changing Mood

    by The Chicago Egotist / October 11, 2018 /

    Chicago's creative experience company, Digital Kitchen, has built a changing art installation inside Las Vegas’ newest bar, Electra Cocktail Club. The new work leverages the highest resolution video display to create an ever-changing mood that is reflective of light and color. The new Electra recently opened inside The Venetian Resort’s Palazzo casino.

    Electra’s digit[Read More]

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  • Ace Hardware Positions Itself as “Home Convenience Store” – New Brand Platform from OKRP Takes on Big Box Stores

    by The Chicago Egotist / October 9, 2018 /

    Ace Hardware is amplifying its place as a retailer in its own category — distinguishing itself from Home Depot, Lowe’s and Amazon – in a new advertising campaign from O’Keefe Reinhard & Paul that establishes Ace as ‘The Home Convenience Store.’

    The positioning leverages the 5,000+ store-large national footprint of the retailer-owned cooperative and its presence in its customers’ neighborhoods [Read More]

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Trends Impacting Cross Cultural Marketing in 2020

by The Chicago Egotist / February 21, 2020

The Case for Slow Design: Make Art, Not Products – by Jesse Weaver

by The Denver Egotist / January 11, 2019

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by The Chicago Egotist / February 28, 2018

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