• Cedric Williams Joins Function Growth as Director of Analytics

    by / June 27, 2022 /

    Cedric Williams has joined Function Growth as the Director of Analytics where he will lead that team in all matters regarding data science and analytics. 

    With over 15 years in the digital analytics and marketing space, including consulting with Fortune 500 companies, Williams integrates digital marketing expertise with AI/Machine Learning.  At Function Growth, his expertise will be used to generate actionable insights for clients in s[Read More]

  • A Menu for Surviving Politics at Thanksgiving

    by / November 26, 2019 /

    It seems like every year there’s more to get a stomach ache about at The Thanksgiving Table -- 59% of Americans feel that talking about politics with people they disagree with is stressful and frustrating. 51% feel anxiety over the upcoming election year. And 45% feel as if the rhetoric and discourse will negatively affect their well-being.

    So what to say at the landmine-filled Thanksgiving table? How not to upset your GenX cousin AND your Great Aunt Cathy?

    Thanks to[Read More]

  • C-K Names Stephani Estes New Senior Vice President, Executive Director of Media

    by / July 17, 2019 /

    Cramer-Krasselt announced the promotion of Stephani Estes to senior vice president, executive director of media, effective immediately. Estes will oversee media strategy and activation, programmatic trading, paid search and paid social, media operations and staff across C-K’s three offices in Chicago, New York and Milwaukee.

    In her previous role as senior vice president, director of media strategy, Estes modernized the media planning and development pr[Read More]

  • MERGE Hires Lauren Tucker as Chief Strategy Officer

    by / October 24, 2018 /

    Full-service advertising, marketing and media network, MERGE, has named Lauren Tucker to a new position: chief strategy officer. She is based in Chicago and will work across the network for select Chicago, Boston and Atlanta clients and will report to MERGE CEO Ron Bess.

    “Lauren has a diverse, well-rounded background that covers strategy, planning, CRM, media and performance analytics. Importantly, every role she’s played has been data driven,[Read More]

  • R/GA Establishes Dedicated AI Offering

    by / July 25, 2018 /

    Photo (left to right), Matt Marcus and Michael Morowitz, R/GA Brand AI Leaders

    R/GA has established a Brand AI offering that will be based in Chicago, to design and build AI solutions for brand partners with the goal of transforming the customer experience. The dedicated Brand AI team will leverage R/GA’s transformation model to help clients digitally evolve and adopt automated technologies dependent upon whether a brand is looking to [Read More]

  • How to Create and Foster an Effectiveness Culture

    by / May 14, 2018 /

    Members of the 2018 North American Grand Effie Jury weighed in on how their companies are building and maintaining an effectiveness culture. 

    The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42nd Street in New York.  Since 1968, the Effie Awards have honored marketing effectiveness and are presented by Effie Worldwide.   

    Mary Beth West, Chief Growth Officer, The Hers[Read More]