Match Tells Singles To “Lick Every Stranger They Can” This Summer – Then Come to Them When They are Ready for Something Serious

by The Chicago Egotist / May 27, 2021 /
As the world starts to reopen and life finally gets back to normal, the dating app Match finds itself in an unexpected situation. As a service that specializes in meaningful relationships, Match is excited for dating to begin again. However, as terms like “Slutty Summer” and “Hot Vax Summer” exploded in popularity this spring, it’s become clear many singles aren’t looking for the kind of commitment Match offers. Instead of discouraging these si[Read More]
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Mojo Supermarket and adidas Want you to Pay for your New Stan Smith’s using Plastic Bottles

by The Chicago Egotist / April 21, 2021 /
Iconic sneaker brand, Stan Smith’s can now be purchased with not just money, but also plastic bottles. In an exciting new campaign centered on saving the world from our wasteful human products and encouraging people to recycle, adidas and creative agency Mojo Supermarket have created a one-of-a-kind recycling vending machine that accepts old plastic bottles as payment and offers discounts for new sustainable Stan Smith’s (which are partially made ou[Read More]
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OKRP Introduces Claude The Hamster – A New Holiday Classic

by The Chicago Egotist / December 5, 2020 /
O'Keefe Reinhard & Paul taps into our united desire for sweet distraction with a charming new holiday hero - Claude The Hamster - who stars in a "live" watchable webcam and a series of television, video, out of home and on-premise ads for the Illinois Lottery's popular holiday gift - Instant Tickets.

Claude is first introduced to viewers in a .60 and .30 second ad that reveals his charming appeal. We see that when not in his cage, Claud[Read More]
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Miller Lite Celebrates Drinking Beer with Friends as the “Original Social Media” in New Work from DDB

by The Chicago Egotist / January 8, 2020 /
In a new initiative from DDB Chicago, Miller Lite is putting renewed emphasis on the beer brands positioning as the "original social media," with ads, branding offers and technology plays that show how sharing a beer together is what being social really means.

A series of new ads created by DDB Chicago, introduce the concept by focusing on missed connections — people staring at their phones instead of interacting with friends. Like the first "It's M[Read More]
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HBO Screens The Righteous Gemstones at Lollapalooza – in Advance of Broadcast

by The Chicago Egotist / July 31, 2019 /
Known for bringing fans new ways to experience its hit programming, HBO will screen The Righteous Gemstones –– the latest new comedy series from Danny McBride –– at Lollapalooza 2019 two weeks before the series debuts in August.

Attendees of Lollapalooza will be able to view the first episode of The Righteous Gemstones in a custom air-conditioned tent located in the President’s Court North, across fr[Read More]
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We Are Unlimited Turns Diverse Hands into Arches for #NationalFrenchFryDay

by The Chicago Egotist / July 16, 2019 /
McDonald's agency We Are Unlimited once again leverages the iconic golden arches in a celebration of both french fries and diversity as sets of hands of different colors come together to form the famed "M." The new work was created in honor of #NationalFrenchFryDay - yes, that is a thing - because of cou[Read More]
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R/GA Chicago and Austin In Partnership to help Transform GameStop

by The Chicago Egotist / July 16, 2019 /

GameStop Corp. (NYSE: GME), announced a strategic partnership with global innovation design firm, R/GA, to strengthen its focus on creating unique in-store experiences as part of its strategic move in re-affirming its place in the video gaming[Read More]
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