Frontier Airlines has named independent agency BarkleyOKRP as its new agency of record to help lead a bold brand transformation. As Frontier redefines what it means to be a budget-friendly airline, the partnership will support the airline’s broader mission to deliver more than just low fares – creating a modern, value-driven experience that customers can feel from booking to arrival.
“For over a decade, our low fares have empowered millions[Read More]
For the first time in 100 years, Stouffer’s mac and cheese is leaving the freezer and coming to the pantry aisle. So to launch their new, first ever, pantry-ready Supreme Shells & Cheese, Stouffer’s announced they wanted to fill every Pantry in America. Sounds impossible, right?
Not when you realize we’re talking about people with the last name “Pantry.” And there are only about 90 of those spread out across the US. <[Read More]
BarkleyOKRP is expanding its ‘Big Indie’ model with the launch of a new brand called MissionOne Media. With over $1.1 billion in billings and 200 employees, MissionOne will be overseen by veteran media executive Sean Corcoran, who joined BarkleyOKRP in August 2024 after serving as U.S. CEO of IPG’s Mediahub.
Shaumburg-based Pinnacle Advertising is on a roll. Following its top performing Super Bowl ad for WeatherTech, the agency has just been named AOR for Lumber Liquidators.
Adweek, the leading source for advertising, marketing, and media insights, today announced a revolutionary expansion of its Marketing Vanguard program, a unique resource for chief marketing officers. As part of this expansion, Liz Kneebone was appointed vice president of Community Programs and Development.
An Adweek statement cited Kneebone’s “deep expertise” in cultivating executive communities as one of the reasons the ANA alum will be[Read More]
The finding that only 36% of Black-owned businesses have physical stores, led Putney - the Black-owned agency within independent BarkleyOKRP - to create digital storefronts for 34 online shops in Chicago throughout Black History month. The goal of the ‘Black Shop Friday�[Read More]
When you have a product like Chosen mayo that is hands-down better than the big competition, you have a bit of an “anything you can do I can do better” mindset. So, when Chosen saw Hellmann's When Harry Met Sally Super Bowl spot remaking the classic diner scene, they felt like they had to create a bigger and better sandwich orgasm than Big Mayo…with avocados. They achieved that here. It’s all in good, stupid fun. They also made their commercial with agency [Read More]
A family who hires TruGreen gets a bonus thanks to their golf course quality lawn, when PGA Tour Golfers, Jason Day, Ben Griffin and Patton Kizzire show up to play a few rounds.
"The idea that a TruGreen lawn could attract PGA TOUR pros is fitting for the quality of this brand," said John Godsey, Chief Creative Officer at VML Central. "It speaks to the universal desire for a beautiful lawn, regardless of your golfing expertise." [Read More]
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