We Are Unlimited Turns Diverse Hands into Arches for #NationalFrenchFryDay


By The Chicago Egotist / /

McDonald’s agency We Are Unlimited once again leverages the iconic golden arches in a celebration of both french fries and diversity as sets of hands of different colors come together to form the famed “M.” The new work was created in honor of #NationalFrenchFryDay – yes, that is a thing – because of course French Fries are one of the most shared foods in the world.

The creative showcases two different hands forming the golden arches coming together over French Fries. The campaign images, which were shot by famed editorial photographer Mark Seliger, were leveraged across all platforms – from social, to CRM, to Out of Home adverts, in-restaurant imagery, and even a billboard above the McDonald’s Time Square flagship location.



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