By The Chicago Egotist / /
Independent strategic and creative agency The Distillery Project has won the Fresh Thyme Farmers Market account and will create a broad-based brand campaign for the grocery chain in late spring.
The new work will break in May and include TV, OOH, radio, digital display and social components. The shop won the assignment in January after a pitch. Fresh Thyme’s previous agency was SCC.
“We are very excited to begin partnering with The Distillery Project as we continue to focus on building brand awareness for Fresh Thyme Farmers Market. Our customers tell us how much they love the experience in our stores, and we look forward to The Distillery Project taking that experience through all of our messaging,” said Amy Parker, vice president of Marketing for Fresh Thyme Farmers Market.
Fresh Thyme, based in Downers Grove, is a rapidly growing Midwest grocer operating 74 stores in 11 states. They sell healthy, organic products and groceries at affordable prices. The store’s look is the style of a farmers market, and it offers an extensive assortment of natural and organic foods as well as products tailored to certain diets such as vegan, paleo, keto, vegetarian or wheat- and gluten-free.
“We are very energized to help Fresh Thyme realize its full potential as a brand. Making healthy food affordable and accessible is what they are all about, and we are excited to bring that promise to life,” added Ben Kline, chief strategy officer of The Distillery Project.