Bank Uses Creative to Help Unemployed


By The Chicago Egotist / / Fifth Third Bank temporarily tossed its checking and mortgage ads wondering: Can our advertising, instead, help the long-term unemployed find jobs—including the 47% of Americans who have given up. “Reemployment,” a campaign created by Leo Burnett showcases three actual job seekers and engages the public to share their stories to help them get hired. The campaign utilizes seeded video and pre-roll as well as flash and rich media banners across high profile websites, networks, and social media to get the word out. Advertising that makes a difference in a person’s life is something we can all get behind.