Briefly: How Top Creative Talents Define – And Use – The Creative Brief to Deliver Exceptional Results


By assemble / / Every project starts with a brief. But very few projects end up with exceptional results. Why? Tom Bassett, CEO of Bassett & Partners, was curious to understand how some of the world’s most consistently exceptional creative talents thought about — and used — the brief to deliver exceptional creative results. The end goal of Briefly is to help inform and inspire future generations of collaborators to write better briefs and manage the briefing process differently in order to help lead to better work.