Bubbles Freeze Mid-Air in New Sony Bravia 4K Ultra HD TV Spot

 

By assemble / / Sony sets out to capture the strange beauty of bubbles freezing in this spot out of Adam & Eve/DDB London. It was filmed in 4K — which has four times the detail of normal HD — in the Canadian forests near Whistler, and shows crystal-like structures of ice forming patterns across the surface of the bubbles before they shatter. Via