DNB Bank Touts Round the Clock Customer Service with 24-Hour ‘Good Advice’ Ad Break on Norwegian TV

 

By assemble / / To raise awareness of its round-the-clock customer service, Norwegian Bank DNB bought every single commercial break for 24 hours on Norway’s biggest commercial TV channel, TV2. It then filled the space with user-generated content, with consumer providing good advice on a huge range of topics. Gives us hope for ideas that use media in totally new ways. here