Mexico Tourism Uses Snow Billboards to Sell Warm Beaches to Chicagoans

 

By assemble / / [img_assist|nid=54059|title=|desc=|link=none|align=center|width=480|height=320] In the midst of snowstorms in Chicago this spring, Mexico Tourism used the freezing white stuff to crraft messages inviting travel to warm locales. Great stuff from Leo Burnett’s LAPIZ. [img_assist|nid=54060|title=|desc=|link=none|align=center|width=480|height=269]