By The Chicago Egotist / /
For a product with a promise as enduring as the “incredible edible egg,” it’s a perfectly cooked idea to tie its new advertising to the launch of Disney Pixar’s The Incredibles 2.
Energy BBDO, named The Egg Board’s agency last year, has created a charming new ad that is meant to inspire home cooks to think of the many different ways that eggs can be prepared. But for young baby Incredible “Jack-Jack,” clearly deviled eggs are his preference.
The campaign includes a retooled website with Incredible-inspired recipes from the characters who offer up eggs clobbered, deviled, runny, stretchy and more.