By The Chicago Egotist / /
From L-R, Traci Alford, President and CEO at Effie Worldwide and Scott Knox, ICA president and CEO
The CASSIES Awards, which have honored marketing ROI in Canada since 1993, are joining the global Effie Awards network to become Effie Canada. The transformation of the CASSIES into Effie Canada is being led by the Institute of Communication Agencies (ICA), the professional business association representing Canada’s communication and advertising agencies, to better put Canadian marketing effectiveness on the global stage.
Effie Worldwide’s North American program will merge with the CASSIES, creating Effie Canada and Effie United States, and will kick off the 2019 call for entries cycle, launching Fall 2018. The move will allow Effie to root deeply in Canada and expand its reach to more marketers in the region.
“We welcome the CASSIES to Effie Worldwide,” said Traci Alford, president & CEO of Effie Worldwide. “Effie Worldwide looks forward to partnering with the ICA to continue the celebration of marketing effectiveness in Canada, while elevating the global dialogue around ideas that work.”
Greater local engagement with US and Canadian marketers will add new dimension to the North American regional rankings in the Global Effie Index and provide additional opportunities for learning via more juries, more case studies, and an expanded forum of North American marketers.
“The ICA, in partnership with Effie Worldwide, is proud to launch Effie Canada,” says Scott Knox, ICA president and CEO. “Becoming part of the Effie program, a globally recognized and celebrated awards competition, will put a bright spotlight on Canada’s most effective brands and agencies and their work to help promote the value of our industry.”
The Effie Awards has championed the most effective marketing communications efforts since 1968. Effie Canada joins the Effie network as its 50th program. The ICA, located in Toronto, with support from the Association of Creative Communications Agencies (A2C) in Quebec, will run Effie Canada. Effie United States will be organized by Effie Worldwide, from their New York headquarters.