By The Chicago Egotist / /
A new campaign for Jeep from independent agency Highdive brings us a series of ads that showcase Jeep’s new offering with Apple Music and is tied to its sponsorship of OneRepublic’s summer concert series.
The “Summer of Jeep” campaign follows the theme of “Take the concert with you wherever your Jeep can take you.” This total market campaign is made up of intertwining stories that highlight how Jeep and the Apple experience allow people to get the most out of the time before, during and after a live, OneRepublic concert featuring their just-released song “Connection.”
In each story, Jeep drivers and passengers are met with impromptu adventures revolving around the same live show. The “Summer of Jeep” multicultural work continues the “Take the concert with you” theme and features tracks by both Sofia Reyes and will.i.am. Sofia Reyes also appears in the Hispanic Market campaign.
The Jeep initiative is part of a larger Fiat Chrysler Automobile (FCA) program for Jeep, Dodge, Ram, Chrysler and Fiat featuring the Apple Experience. The summer advertising campaign features 10 music artists across multiple labels, including the Jeep brand collaboration with OneRepublic (Interscope Records).
In addition, Alice Cooper stars in a campaign for Dodge, the Brothers Osborne appear in the Ram brand campaign and the new DeJ Loaf & Leon Bridges track “Liberated” is featured in new FIAT brand online spots. Additionally, actress Kathryn Hahn stars in new videos, including “Girls Night Out” for the Chrysler Pacifica.
Starting last month, FCA has been offering customers in the U.S. and Canada an incredible Apple experience in their cars, which includes up to six months free of Apple Music* with the purchase of any new Chrysler, Dodge, FIAT, Jeep or Ram vehicle with standard CarPlay support.
Client: Fiat Chrysler Automobiles (FCA) / Jeep
Ad or Campaign: “Summer of Jeep”
Executive Creative Director/Owner: Mark Gross
Executive Creative Director/Owner: Chad Broude
Creative Director: Eduardo Vea Keating
CW / AD: Michael Williams
CW / AD: Daniel Macena
Managing Partner, Account and Strategy Lead: Louis Slotkin
Managing Partner: Megan Lally
Lead Account Director: Kaley Meier
Account Director: Matt Gallo
Executive Producer: Cary Potterfield
Executive Producer: Molly Flynn Scoggin
Production Company: Believe Media
Director: Aleksander Bach
Executive Producer: Marc Benardout
Editorial: Cutters, Chicago
Producer, Cutters: Patrick Casey
Editor, Cutters: Michael Lippert
Editor, Cutters: Tim LoDolce
Editor, Cutters: Aaron Kiser
Asst. Editor, Cutters: Kaeley Melaniphy
Asst. Editor, Cutters: Marian Oliver
Music Company: Interscope Records
VFX: The Mill, Chicago
Color: The Mill, Chicago
Audio: Another Country
Sound Engineer, Another Country: John Binder
Asst. Sound Engineer, Another Country: Mike Regan