Highdive Takes Us on a Jeep Concert Tour


By The Chicago Egotist / /

A new campaign for Jeep from independent agency Highdive brings us a series of ads that showcase Jeep’s new offering with Apple Music and is tied to its sponsorship of OneRepublic’s summer concert series.

The “Summer of Jeep” campaign follows the theme of “Take the concert with you wherever your Jeep can take you.” This total market campaign is made up of intertwining stories that highlight how Jeep and the Apple experience allow people to get the most out of the time before, during and after a live, OneRepublic concert featuring their just-released song “Connection.”

One ad takes us behind the scenes to a VIP experience. Another shows how Jeep can navigate to the concert by taking an unconventional detour. 

In each story, Jeep drivers and passengers are met with impromptu adventures revolving around the same live show. The “Summer of Jeep” multicultural work continues the “Take the concert with you” theme and features tracks by both Sofia Reyes and will.i.am. Sofia Reyes also appears in the Hispanic Market campaign.

The Jeep initiative is part of a larger Fiat Chrysler Automobile (FCA) program for Jeep, Dodge, Ram, Chrysler and Fiat featuring the Apple Experience. The summer advertising campaign features 10 music artists across multiple labels, including the Jeep brand collaboration with OneRepublic (Interscope Records).

In addition, Alice Cooper stars in a campaign for Dodge, the Brothers Osborne appear in the Ram brand campaign and the new DeJ Loaf & Leon Bridges track “Liberated” is featured in new FIAT brand online spots. Additionally, actress Kathryn Hahn stars in new videos, including “Girls Night Out” for the Chrysler Pacifica.

Starting last month, FCA has been offering customers in the U.S. and Canada an incredible Apple experience in their cars, which includes up to six months free of Apple Music* with the purchase of any new Chrysler, Dodge, FIAT, Jeep or Ram vehicle with standard CarPlay support.

JEEP Credits:

Client: Fiat Chrysler Automobiles (FCA) / Jeep

Ad or Campaign: “Summer of Jeep”

Agency: Highdive

Executive Creative Director/Owner: Mark Gross

Executive Creative Director/Owner: Chad Broude

Creative Director: Eduardo Vea Keating

CW / AD: Michael Williams

CW / AD: Daniel Macena

Managing Partner, Account and Strategy Lead: Louis Slotkin

Managing Partner: Megan Lally

Lead Account Director: Kaley Meier

Account Director: Matt Gallo

Executive Producer: Cary Potterfield

Executive Producer: Molly Flynn Scoggin

Production Company: Believe Media

Director: Aleksander Bach

Executive Producer: Marc Benardout

Editorial: Cutters, Chicago

Producer, Cutters: Patrick Casey

Editor, Cutters: Michael Lippert

Editor, Cutters: Tim LoDolce

Editor, Cutters: Aaron Kiser

Asst. Editor, Cutters: Kaeley Melaniphy

Asst. Editor, Cutters: Marian Oliver

Music Company: Interscope Records

VFX: The Mill, Chicago

Color: The Mill, Chicago

Audio: Another Country

Sound Engineer, Another Country: John Binder

Asst. Sound Engineer, Another Country: Mike Regan


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