Blue Chip Named Marketing Agency for Nutraceutical


By The Chicago Egotist / /

Integrated marketing agency Blue Chip has been named agency partner for Utah-based natural supplement and personal care company Nutraceutical. The partnership comes after a competitive review.

Blue Chip will be responsible for brand strategy, positioning and activation for Nutraceutical, the number-one selling natural supplement and personal care company in health food stores. Nutraceutical has more than 40 all-natural brands in its portfolio, including Solaray®, KAL®, Heritage Store and Dynamic Health®.

“We’re inspired to partner with Nutraceutical to differentiate their brands and accelerate consumer demand in the highly competitive health food and natural space,” said Larry Deutsch, Blue Chip’s chief growth officer. “Our brand positioning work will build on Nutraceutical’s prolific portfolio to help fuel their growth and category leadership.”

The agency assignment includes integrated marketing communication efforts, digital, social media and content creation, with the potential for media assignments in the future.

“We selected Blue Chip over other agencies for their brand marketing expertise,” said John D’Alessandro, chief marketing officer for Nutraceutical. “In addition, we believe Blue Chip’s fully integrated capabilities will help us to truly activate our brands and differentiate Nutraceutical in the marketplace.”

The Nutraceutical win for Blue Chip comes on the heels of new assignments from Bausch + Lomb, Daisy Brand and Medline. Blue Chip is an independent agency and has been named to Crain’s Chicago Business’ Fast Fifty for five consecutive years (from 2010 to 2015) and then again in 2017.  Blue Chip’s clients include Procter & Gamble, McCormick & Co., Inc., HARIBO, Brown-Forman, Daisy Brand and Fisher Nuts. 



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