MillerCoors’ Saint Archer Brewing and Preacher Offer Craft Beer Lovers A Light for the Journey

 

By The Chicago Egotist / /

MillerCoors’ Saint Archer Brewing Company has launched Saint Archer Gold, the newest and lightest addition to its craft portfolio, along with an integrated campaign that draws inspiration from the lifestyles of its founders – a crew of surfers, boarders, artists and musicians–and pays homage to its San Diego roots.

The brewery partnered with Austin creative agency Preacher to bring the campaign to life, which rolls out in Austin, Arizona, Indianapolis and Charlotte, all markets chosen specifically for their affinity for craft beer. A :90 anthem spot, featuring Foy Vance’s stunning track, “Shed a Little Light,” is central to the campaign and will run online on MillerCoors and Saint Archer owned channels and pushed across social on Instagram and Facebook. In addition, three :30 spots will air on broadcast in Saint Archer Gold launch markets, along with ads running on radio, in-store and OOH. The spots were directed by Will Mayer of Stink Films and feature real people who are experts in their craft, from surfboard shaper to neon artist.

Of creating the campaign, Preacher Co-Founder and Chief Creative Officer, Rob Baird, remarks, “We aimed to connect the passions that are true to these independent, creative spirits through a light story and the campaign line “A light for the journey.” So whether it’s the setting sun for a group of surfers, the open flame of a neon artist, stage lights, or the glow from an impromptu party, we wanted to show their journey being guided by light. And since this product is called Saint Archer Gold, we really focused on that golden hour as day turns to night. Our director Will Mayer, DP Ian Rigby, and editor Scott Butzer deserve so much credit for really finding such true moments and building this visual story.”

Following its initial 4-market rollout, Saint Archer Brewing plans to launch Saint Archer Gold in markets nationwide.

CREDIT LIST: Saint Archer Gold – A Light For The Journey

Client: MillerCoors/Saint Archer Brewing Co.
VP Sales+Marketing, MillerCoors: Paul Verdu
President, Saint Archer Brewing: Brad Nadal
Senior Manager, MillerCoors: Amanda Devore
Director of Marketing, Saint Archer Brewing: Adam Warren 

Creative Director, Saint Archer Brewing: Kylie Carnes 

Associate Marketing Manager, MillerCoors: Alex Quigley 

Agency: Preacher
Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Creative Director: Marcus Brown
Art Director: Sally Franckowiak

Copywriter: Gabe Long
Senior Designer: Steven Wimberley

Senior Brand Manager: Kristen Meade

Strategy Director: Marika Wiggan

Executive Producer: Stacey Higgins

Senior Producer: Shane Smith

Business Affairs: Miiko Martin

 

Production Company: Stink Films

Director: Will Mayer
DP: Ian Rigby
Managing Director: Jeff Bron 

Executive Producer: Fran McGivern

Head of Production: Nick Fuller

Line Producer: Thaddeus Herrick

 

Edit House: Cabin
Managing Partner: Carr Schilling

Producer: Liz Lydecker
Editor: Scott Butzer
Assistant Editor: Nick Deliberto

 

Music: MAS
President/Partner: James Alvich
EP/Partner: Gabe McDonough
Music Supervisor/Producer: Kat Hom
Licensed Tracks:“Shed a Little Light” by Foy Vance and “Delinquent Beat” by Pat Capocci

 

Audio Mix: Pony Sound 

Sound Engineer: Josh Wilson

 

Finish House: Shape + Light

Senior Producer: Shelby Wong C

reative Director: Rob Trent 

Lead Flame: Mark Youngren

Flame Assist: Austin Lewis

 

Telecine: The Mill
Executive Producer: Linda Jackson
Senior Producer: Liza Kerlin
Colorist: Adam Scott
Color Assist: Gemma Parr and Zack Wilpon

Coordinator: Jessica Amburgey

 

VFX: The Mill
Producer: Andrew Gilson

2D Lead: Philip Ineno

 

Photography Agency: Supervision

Agent: Rebecca McCubbin

Photographer: Tim Barber 

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