By The Chicago Egotist / /
Award-winning creative director Derek Green is joining We Are Unlimited, part of Omnicom (NYSE: OMC), as Executive Creative Director. Max Geraldo had been ECD previously and joined Arnold Worldwide in Jun 2018. Green will report directly to Toygar Bazarkaya, CCO of Unlimited.
Green joins the Unlimited team to expand the agency’s creative ambitions for the McDonald’s client. In this role, Green will help oversee Unlimited’s creative output and build momentum for the agency’s future. He brings with him a passion for building teams that deliver successful, customer-driven creative campaigns for iconic global brands, as well as a keen knowledge of the McDonald’s QSR industry landscape.
“Over the years, Derek has proven that he can create award-winning work. He is also able to build and lead large teams. That combination of skills is rare in our business. Then add his experience and enthusiasm and you’ve got the perfect fit for Unlimited. I couldn’t be more excited!” said Bazarkaya.
Green has over 25 years of international experience with extensive 360 work for brands like KFC. Most recently, he served as Executive Creative Director at Ogilvy Sydney, where he led creative across accounts such as AMEX, IBM, Lion Breweries, Nestle, Coca-Cola, Kimberly-Clark, Optus and Transport for NSW. Prior to his role at Ogilvy, Green served as SVP, Executive Creative Director at Cramer-Krasselt in Chicago, which was named Most Effective Independent Agency at the 2014 North American EFFIEs. His work has won Gold EFFIEs in both Australia and the wider APAC region, as well as Gold and Silver Cannes Lions across three continents.
“I conducted a worldwide search for my next challenge and it brought me back to Chicago—the unique offer of Unlimited was, without doubt, the most exciting creative opportunity [for me],” said Green. “Meeting the client and agency teams and discussing their aspirations, together with the unique connected creativity offering at Unlimited, was a no-brainer for me; I had to be part of it.”
Green’s hire follows the appointment of Sumer Friedrichs as the agency’s Chief Production Officer in late 2018.