By The Chicago Egotist / /
Multi-disciplinary music company Human, is opening a Chicago office in the West Look under the leadership of veteran composer/producer Justin Hori. Human has offices in New York, Los Angeles and Paris. The Chicago office is designed to serve as the music and audio partner for Midwestern clients and collaborators.
As the principal creative for the Chicago market, Hori will work closely with Human’s team of composers. A composer himself, Hori’s track record for pairing a client’s visuals with the perfect audio identity has resulted in the creation of transformative narratives across advertising, film and digital.
“Justin’s artistic output in the commercial space is prolific,” says partner Gareth Williams. “There’s equal parts poise and fun behind his vision for Human Chicago. He’s got a strong kinship and connection to the area, and we couldn’t be happier to have him carve out our footprint there.”
From learning to DJ at age 13, to working at legendary haunt Gramaphone Records, to studying music theory and composition at Columbia College, Hori’s immersion in the Chicago music scene has always influenced his work. He began his career at com/track and Comma Music, before moving to open Comma’s Los Angeles office. From there, Hori joined Squeak E Clean, where he served as creative director for the past five years.
Hori is known for producing pieces of music for advertising, including his head-bobbing track “Da Diddy Da,” which was used in the four-spot summer 2018 Apple iPad campaign. His work has won top industry honors including D&AD Pencils, The One Show, Clio and AICP Awards, and the prized Cannes Gold Lion for Best Use of Original Music.
What sets Human apart, Hori explains, is the company’s long tradition of incredible work: “Human has always championed the power of music to inspire and provoke emotion, and that’s the result of being led by true artisans and visionaries. It’s evident when you watch a reel…I’m pretty sure every creative wants to make the caliber of spot that would have a Human track on it.”
Built on a foundation of award-winning composers, artists, and producers, the Human team collaborates on a global scale. With world-class services ranging from composition, sound design, and mixing, Human harnesses the power of music to help advertising, broadcast, digital, and film projects bridge the divide between seeing and feeling.