Aaron Rogers Gets a New State Farm Teammate as Patrick Mahomes Cameos in New Ads from DDB

 

By The Chicago Egotist / /

With the 2019 NFL season underway, a new round of State Farm ads from DDB Chicago featuring longtime spokesperson Aaron Rodgers, quarterback for the Green Bay Packers are now in rotation. The ads set up a rivalry between Aaron Rodgers’ sports agent and his State Farm agent who also appear in new campaign ads.

The new ads feature Rodgers as the target of the one-sided rivalry between his on-screen sports agent Gabe Gabriel and real-life State Farm Agent Patrick Minnis. This season, Gabe introduces his new client Patrick Mahomes (Kansas City Chiefs quarterback) in an attempt to one-up his rival agent from State Farm.

 

“I’ve been involved in a few different campaigns over the years with State Farm, but this latest is one of my favorites,” Rodgers said. “It’s been fun to see how these agents of mine try and outdo each other. And, having Patrick (Mahomes) making a few cameos will be a nice surprise for the fans.”

Gabe’s attempt to make Aaron jealous by bringing on last year’s NFL MVP is futile. Throughout the various ads, Gabe tries to show his value. Instead, he sets up the State Farm agent who demonstrates how helpful and understanding State Farm can be.

“I’m pumped to be working with State Farm and Aaron,” Mahomes said. “I’ve been a big fan of their ads for years, so it’s really exciting to be joining the team.”

The “don’t mess with my discount” theme from other State Farm ads, also gets the Aaron Rodgers treatment in this new series.

The ads will run on broadcast, social media, radio, and elsewhere until the conference championship games which start Jan. 19, 2020.

Credits:

CLIENT: State Farm Insurance

  • Chief Marketing Officer: Rand Harbert
  • SVP Agency & Marketing: Kristyn Cook-Turner
  • AVP Marketing: Patty Morris
  • Advertising Director: Matt Coleman
  • Marketing Manager: Justin Reckamp
  • Marketing Analyst: Tim Thomas
  • Marketing Analyst: Jim Stahly
  • Marketing Analyst: Ruben Rivera
  • Marketing Analyst: Jessica Broadstone
  • Marketing Analyst: Kelly Fernandes

 

CREATIVE AGENCY: DDB Chicago

  • Chief Creative Officer, DDB Worldwide: Ari Weiss
  • Chief Creative Officer, DDB Chicago: John Maxham
  • Chief Production Officer, DDB Chicago: Diane Jackson
  • Executive Creative Director: Mel Routhier
  • Creative Director: Brian Culp
  • Creative Director: Katie Bero
  • Executive Producer: Matt Blitz
  • Executive Producer: Amy Jarvis Turner
  • Group Account Director: Ben Gladstone
  • Account Director: Veronica Zamiar
  • Account Director: Leah Forgus
  • Account Supervisor: Oliver Glenn
  • Account Executive: Kohar Shrikian

 

PRODUCTION COMPANY: Anonymous Content

  • Director: Tim Godsall
  • Managing Director: Eric Stern
  • Executive Producer: SueEllen Clair
  • Head of Production: Kerry Haynie
  • Producer: Brady Vant Hull

 

EDITORIAL: Arcade Edit

  • Editor: Will Hasell
  • Assistant Editor: Ryan Andrus
  • Managing Partner: Damian Stevens
  • Executive Producer: Crissy DeSimone
  • Senior Producer: Kristen Thon-Webb

 

FINISH: The Mill

  • Executive Producer: Peter Hullinger
  • Producer: James Babiarz, Addie Pampalone, Katie Buckley
  • Production Coordinator: Alexie Kozol
  • 2D Lead Artist: Randy McEntee
  • 2D Artist: Trent Shumway, Matthew Dobrez
  • Shoot Supervisor: Randy McEntee, Dan Warom
  • 3D Lead Artist: Dan Warom
  • 3D Artist: Kiran Prabhu, Vijay Mohan, Ramki T, Dhanesh Sudhakaran, Abdul Rehman, Monique Espinoza, Gillian George, Itai Muller, Yarin Manes, Andy Wheater
  • Design: Andrew Hague, Luis Roca
  • Colourist: Matthew Osborne
  • Senior Colour Assist: Lindsey Mazur

 

 

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