By The Chicago Egotist / /
With the insight that everyone needs a little extra something right now, O’Keefe Reinhard & Paul partnered with its Chili’s client to inspire others to deliver Margarita’s at the doors of friends, family and neighbors. The drop and go activity is being dubbed #MargBomb.
In addition to Chili’s urging others to secretly drop off some Chili’s-to-go Margaritas, they are also paying for those Margs for those who need it most. Chili’s will selectively deposit $5 in its guests Venmo account when they post a particularly compelling story on its social pages about why someone they know REALLY deserves a #MargBomb.
The #MargBomg is Chili’s version of the ding-dong ditch for those 21+. Guests order a margarita to go, drive it to a loved one’s home, carefully place the margs on the front porch, ring the doorbell and RUN! Bombers should #margbomb and tag @Chilis on Instagram for a chance to win the $5 cash and give to others. You can see how it’s done here in a ring video created by OKRP in a clever new way to produce original content.