Agency Veteran Paul Nelson Joins XenoPsi from Arnold
By The Chicago Egotist / /
XenoPsi, a digital first marketing consultancy, announced that Paul Nelson, former Havas S.A.-owned Arnold Worldwide Executive Vice President and Managing Director, has joined the company as Managing Director of its marketing and advertising division.
Nelson joins XenoPsi after 27 years at Arnold, where he most recently managed that agency’s Jack Daniel’s global portfolio of brands. He also brings experience in consumer packaged goods, public health, tobacco control and automotive categories to XenoPsi.
XenoPsi Founder and President MichaelAaron Flicker said, “I am excited to welcome Paul to the XenoPsi team. His track record, depth of CPG, beverage alcohol, and behavioral science experience makes him an ideal thought leader to help build on the successes we’ve had this past year. His deep skillset leading and managing teams will be an incredible asset as we continue to scale XenoPsi, which has grown by over 30% in the last 12 months to now over 100 employees.”
Nelson said, “XenoPsi was founded 24 years ago as a computer programming company, and over the years has transformed itself into a full-service marketing growth agency with a proven track record in scaling brands for clients as well as creating a number of owned and operated brands which are successfully thriving in the market. It is truly a unique company in our industry and I look forward to being part of its next stage of growth.”
XenoPsi was founded in 1997 by two high school freshmen in Ridgewood, NJ who were at the forefront of transitioning computer programming to the internet. From these early days in digital, the company expanded its services to business consulting, ad tech creation and today has transformed into a full-service marketing growth agency that creates digital-first marketing systems for brands. They leverage behavioral science and a unique combination of creative and media buying to change belief and behavior of consumers. Additionally, XenoPsi operates a ventures division that deploys capital to invest in start-up businesses with whom they partner or own. Clients include the entire premium bourbon portfolio at Heaven Hill Distilleries’ (Elijah Craig, Evan Williams, in addition to a dozen other national whiskey brands,), Shady Rays sunglasses as well as 6 XenoPsi venture funded brands including their most recent D2C launch, XenoPsi-owned Wellow compression socks (www.hellowellow.com). XenoPsi employs 100 people globally and is based in New York with an office in Washington, DC.
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