Beyond Studios Launches F1 Steak Car for Stake.com
By The Chicago Egotist / /
Stake.com, with the help of NYC-based agency Beyond Studios, launched a first-of-its-kind livery in F1 racing using the natural and playful connection between Stake and steak. Stake F1 Team KICK Sauber launched their latest sports marketing campaign by revealing their new steak covered car to fans on March 31st – ahead of the 2025 Japanese Grand Prix.
The big reveal was shared on the brand’s social media along with some help from their brand ambassadors and influencers who did unboxing videos of the branded merch. The assets are created with CGI by the Beyond Studios team and partners and available in video and stills. The Beyond team also created custom merch to memorialize the “Steak Car” called Stake House, including a Stake Sauce and a mousepad in the shape of a piece of meat called the “The Meat Pad”. All are available for purchase on Stake’s official merch shop: https://stake.world/
“Our goal was to take the alliterative connection between “Steak” and “Stake “, something the fans have always been keen on, and bring it to the track. Being the title sponsor of the team, the idea is to stand out on the track as Stake does in the online world”, Nico Scandiffio, Creative Producer and Partner at Beyond Studios.
It is the first livery of its kind and exemplifies the boldness of the Stake brand and brings it to the track.
The social media response was immediate and global. The organic social media posts on the brand’s instagram/X channels amassed 7M+ impressions in less than 24 hours:
10 Second Teaser Video:
Instagram: 706k Views, 406k Reach, 50.8k Interactions, 892 Bookmarks
Twitter/X: 1.1m Views, 2.1k Likes, 18.8k Engagements, 176 Reposts, 81 Bookmarks
45 Second Reveal Video:
Instagram: 1.6m Views, 1.25m Reach, 45.8k Interactions, 6.2k Bookmarks
Twitter/X: 1m Views, 2.9k Likes, 29.2k Engagements, 794 Reposts, 147 Bookmarks
Static Livery Images:
Instagram: 1.4m Impressions, 291.2k Interactions, 5.5k Bookmarks
Twitter/X: 2m Views, 14.6k Likes, 118k Engagements, 2.2k Reposts, 481 Bookmarks
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