Cedric Williams Joins Function Growth as Director of Analytics


By The Chicago Egotist / /

Cedric Williams has joined Function Growth as the Director of Analytics where he will lead that team in all matters regarding data science and analytics. 

With over 15 years in the digital analytics and marketing space, including consulting with Fortune 500 companies, Williams integrates digital marketing expertise with AI/Machine Learning.  At Function Growth, his expertise will be used to generate actionable insights for clients in such areas as campaign optimization and ecommerce conversion optimization. He has extensive experience optimizing affiliate content, display, paid search, SEO, and social media marketing campaigns.

“We are excited to welcome Cedric to our team,” said Kyle Hoffman, Function Growth’s Director of Growth Strategy. “His core competencies bring immediate and essential value to the management teams of the portfolio companies that we advise.”  

Williams has had experience on both the consulting and client side, and has worked in the tech industry for a variety of start-ups and digital consulting companies including IT consulting company Daily Analytics and online healthcare retailer PHE. 

About Function Growth: Function Growth is a growth accelerator that provides strategic guidance and partnership for companies as a snap-in team of ecommerce and marketing experts. Function Growth operates on unique performance and equity based compensation models. It helps portfolio and client company management define business needs while establishing and guiding success metrics, as well as developing and executing key cross-discipline growth strategies. Function Growth drives exceptional growth for its portfolio of clients through the unification of behavioral science and cutting edge technology. Function Growth, a standalone business of XenoPsi, is based in New York. Its team of 30 professionals is distributed among 9 countries. Companies in the portfolio include Shady Rays, Wellow, Solvasa Beauty, and DoubleVerify. 



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