By The Chicago Egotist / /
Effie announced today the finalists of the global ‘5 for 50’ Effie Award, which recognizes brands that have made Effie history and continue to grow, be effective and future-focused. The award marks the nonprofit’s 50th year as the leading global authority on marketing effectiveness.
“Effie’s ‘5 for 50’ finalists have created effective work that continues to stand the test of time and is recognized throughout every corner of the world,” said Traci Alford, President & CEO of Effie Worldwide. “The 11 shortlisted brands have won Effie trophies in every color through the years. Many have accepted the Grand Effie and ranked high in the Effie Index. All of our shortlisted campaigns deserve to be recognized for results that affect our economies, culture and the next generation of effective marketers. Congratulations to them all.”
The 11 ‘5 for 50’ Effie finalists include:
Apple “From the brink of bankruptcy to one of the world’s most beloved brands” with Media Arts Lab and OMD
APU Cement “As strong as you” with Carne Prime Advertising House, Unacem, Brand Lab, Dinamo, BPN Media Connection, Llorente & Cuenca S.A (Peru)
Unilever’s Dove “Dove – Campaign for Real Beauty” with Ogilvy and Edelman USA
IBM “IBM. A leading brand. A lasting brand.” with Ogilvy
Unilever’s Lifebuoy “Giving the deadly fight against germs a Lifebuoy” with MullenLowe Lintas Group (India)
L’Oreal Paris “L’Oréal Paris: No.1 and worth it” with McCann London, McCann Paris and McCann New York
Mastercard “22 Years of Priceless” with McCann Worldgroup
Nike “NIKE JUST DO IT” with Wieden+Kennedy
Mars Chocolate North America’s Snickers “A universal insight. Famous work. A satisfyingly effective combination.” with BBDO, AMV BBDO, BBDO China, Clemenger BBDO, Proximity China, BBDO Moscow, IMPACT BBDO CAIRO, Impact BBDO Dubai, BBDO Düsseldorf, BBDO Japan, BBDO MEXICO, Graffiti BBD, MediaCom, Mediacom Worldwide, Starcom, The Marketing Arm, Weber Shandwick and Fanscape
Subaru “A Brand Built on Love” with Carmichael Lynch
Truth Initiative “truth: using youth culture to revolutionize smoking prevention,” with 72andSunny, CP+B and Arnold
The five winners of the ‘5 for 50’ award will be recognized at the 50th Annual Effie Awards Gala in New York City on May 30. To be eligible to enter for the ‘5 for 50’ Effie, a brand must have won more than one Effie Award over more than one year and demonstrated that they most effectively adapted, stayed relevant and sustained business success for the brand over time. More information is available at effie.org/5for50.