Cactus | Programmatic and Search Buyer
Media
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Description
PROGRAMMATIC AND SEARCH BUYER
At Cactus, we’re not really the bragging type – we like to let our work do the talking. But, we love to brag about our in-house media group. Lately this team has been on a roll, growing rapidly in both sophistication and in size, and we’re continuing to add new in-house offerings and take on new client partners. We’re looking for a Programmatic and Search Buyer to join our crew and help us take our digital media offering to the next level. This is a full-time position that we are looking to fill immediately.
Our Media team is structured around Client-Leads, overseeing all media planning and buying activities for their specific book of business, and working closely with our Subject Matter Expert teams to develop recommendations, implement, optimize and report on media performance. This role fits into that Subject Matter Expert category – with a focus on developing and executing audience-centric programmatic and search campaigns in-platform, managing budgets and tracking KPIs, all with the goal of driving returns for our clients and improving our execution. The ideal candidate for this role will have a strong passion for programmatic media and paid search as it relates to analysis and driving performance.
Salary: $65,000 – $75,000
This is a full time remote position
Job Roles
Include, but are not limited to:
Buying and optimization of programmatic media directly within our DSPs (focused on The Trade Desk, but occasionally other technologies)
Actively working in Google and Bing Ads on paid search and YouTube campaigns
Socialize and document campaign structure, optimizations, and learnings
Manage budget and pacing across campaigns to ensure business objectives are met and media delivers consistent returns for clients
Implement and build on best practices for bidding, budget management, ad operations and reporting
Analyze performance data to recommend optimization plans; analyze and compile weekly/monthly/quarterly data to find relevant insights to tell overarching stories
Develop testing roadmap in collaboration with internal and external partners
Research and recommend program optimizations; based on knowledge of platform-specific capabilities, site analytics, and media opportunities
Cultivation and management of DSP vendor relationships and inventory partners
Qualifications
Required Education and Experience:
BA or BS from accredited college or university
2-3 years of experience with programmatic and search buying and working experience utilizing DSPs, ad servers, and search platforms
Experience with The Trade Desk is preferred, but DV 360 or other DSP experience will be considered
Familiarity with Search Ads 360 is preferred, but not required
Proven track record of successfully managing complex client campaigns and relationships against performance metrics
Skilled in Excel, specifically with Pivot Tables and data analysis; Keynote a plus
Working knowledge of Google Campaign Manager and Floodlight tags
Google certifications a plus
Must be a self-starter with initiative and have a positive, proactive attitude
Comfortable working within large sets of data and numbers in conjunction with our digital media analyst
Key attributes include the ability to work under pressure and assimilate large quantities of information quickly, while maintaining attention to detail
Proactive and capable of operating independently