Ad Agencies Should Disrupt Their Models in 2018

by / February 28, 2018 / Just Daab, President of Magnani, a Chicago Experience design and Strategy agency writes about the need for agencies to evolve their models. We all know that disruption is the new normal. In fact, it is predicted that only half of companies listed on the S&P 500 today will remain there ten years from now*. But it’s not just the big guys in the S&P who should worry. Agencies need to take a look at their business models and begin to prepare for the w[Read More]

Creativity in Advertising Isn’t Dead

by / August 3, 2017 / Originally published in the St. Louis Egotist: Thoughts on agency convergence, data-driven decisions, and the role of creativity in a world-gone-quant. In March 2017, Barkley, an independent advertising agency in Kansas City, acquired a small human-centered design & management consultancy called XperienceLab. This is the reverse of a trend you may have noticed over recent years, that of giant strategic consultancies like Deloitte and Accenture, and even McKinsey, acquiring various typ[Read More]

Collaboration: A 2017 Imperative

by / January 17, 2017 / Rahul Roy, Head of Client Business at hot Chicago agency O'Keefe Reinhard & Paul talks about the importance of working well with partners. His insight reflects OKRP's agility to bring clients ideas that are not always advertising-centric but still build brands. His thoughts on 2016 and insight for success in 2017 are below: My one word for the year = Collaboration. In today’s ever-changing and dynamic communications world, constant collaboration with specialists beyond the traditiona[Read More]

Azher Ahmed on Trends for 2017

by / December 21, 2016 / In the first of a series, The Chicago Egotist connected with Azher Ahmed, EVP and Director of Digital at DDB Chicago to find out what big trends, ideas and challenges he sees ahead for 2017. He has a lot of interesting and inspiring thoughts. Read below: Q: When you look back at 2016, what marketing initiative most impressed you - most made you think, "I wish I did that." And why? Ahmed: I was really impressed by BBDO’s “Evan” work for Sandy Hook Promise: They pulled off a very S[Read More]

A 3-Step Process for Naming a Project/Product (And Some Resources)

by / February 21, 2014 / Naming a project is always an awful experience. An earworm that won’t stop tapping your skull from the inside. A tenacious pop jingle with teeth and a paycheck. As a freelance designer, I do a fair amount of this for clients. Generally, my process has been a garble of notes and trips to thesaurus.com, but lately I’ve noticed a fairly simple pattern emerging, a 3-step framework for cutting through the fog. - - - - - - - - - - - - - - - - - - 3-Step Process - - - - - - - - - - - [Read More]

Using Your Brain as a Designer

by / September 9, 2013 / Originally posted on Atomicdust's blog. “I really like it.” Probably one of the most important things I learned in design school, and subsequently in the working world, is that “liking” a design is not sufficient enough. That’s what separates art and design; art is subjective, design is communicative. It’s also, like Atomicdust Creative Director Mike Spakowski often says, [Read More]