Trade School, the content agency known for its expertise in scalable, personalized content and emerging technologies has appointed Amy Choi as Executive Director, Creator Strategy & Marketing. With more than a decade of leadership in social media and creator marketing, Amy combines strategic vision with hands-on expertise to elevate Trade School’s influencer marketing efforts. In her role, she will collaborate closely with sister agency 22squ[Read More]
TGL presented by SoFi, the new prime time team golf league founded in partnership with Tiger Woods and Rory McIlroy’s TMRW Sports, is introducing its high-tech approach to the sport with a multimedia campaign designed to showcase its blend of golf, technolog[Read More]
On the heels of its recent new business wins, the opening of Third Space Studios, and other key talent hires, creative agency Allen & Gerritsen (A&G) is announcing the addition of Paul Costello to its leadership team as Executive Vice President, Marketing leading business development.
“It’s a momentous time of growth across A&G,” says Andrew Graff, CEO of A&G, “which is why it was a crucial time to hire a growth leader like Paul, who has tre[Read More]
Magic Camp, a full-service independent advertising and marketing agency has partnered up with UOVO, a global footwear brand making its U.S. debut this week.
Magic Camp isn’t just introducing shoes—they are introducing a new creative vision and philosophy. In a crowded market. UOVO’s ethereal campaign sets it apart, speaking directly to a style-conscious, millennial male audience. The visually arresting campaign blends functional fashion wi[Read More]
On Sunday, November 3rd, when the 54th annual TCSNYC Marathon commences, it will not only be the second year that YARD NYC has partnered with the NYRR organization to develop and create the omnichannel campaign, but it will [Read More]
SuperHeroes announced today that JIMMY, its collective of global digital artists bringing new life to advertising across social channels, is expanding to include world-renowned AI artists, such as Paul Trillo, @cinema.ai, @shaneF3D, Ethereal Moon and @ulises.studio. These artists are trailblazers in AI, known for their creative storytelling and use of AI as a craft.
“AI is our latest and greatest tool to enhance creative storytelling and be thumb-stopping,” says Rogier Vijverberg,[Read More]
BarkleyOKRP launched a new AI–powered creative campaign today, Unfinished Legacies, to combat the growing fentanyl epidemic and raise awareness of lives cut short from accidental overdoses. The campaign uses AI technology and deepfake techniques to recreate the imagine and likeness of three young indi[Read More]
