by The Chicago Egotist / July 3, 2018 / MERGE, a unified media and creative agency, has appointed Michel Plunkett as its Director of Strategy & Analytics, where he will help clients make sense of the current data deluge and apply his multiple areas of expertise to building new products and capabilities. He reports to Laura Luckman Kelber, EVP, managing director of Strategy.
Well versed in strategy, media, technology and business an[Read More]
by The Chicago Egotist / June 29, 2018 /
A new campaign for Jeep from independent agency Highdive brings us a series of ads that showcase Jeep's new offering with Apple Music and is tied to its sponsorship of OneRepublic's summer concert series.
The “Summer of Jeep” campaign follows the theme of “Take the concert with you wherever your Jeep can take you.” This total market campaign is made up of intertwining stories that highl[Read More]
by The Chicago Egotist / June 28, 2018 / For National Post-Traumatic Stress Disability (PTSD) Awareness Day, The Escape Pod was tapped by Merrick Pet Care to capture the power of service dogs as a treatment aid.
In a moving video from The Escape Pod, we follow the journey of U.S. Army Veteran Randy Dexter through the K9s For Warriors program as he is paired with his service dog, Captain. The touching story reinforces the benefits [Read More]
by The Chicago Egotist / June 26, 2018 / A new series of ads for Groupon from O'Keefe Reinhard and Paul plays up the myriad ways that Groupon superuser Tiffany Haddish saves up to $100 a week on the things that you do every day. In her effusive, tell it like it is style, Tiffany, shares her secrets for how to do it all with Groupon from food, beauty to play.
The comedian, who ranks in the top 1 percent of all Groupon customers became [Read More]
by The Chicago Egotist / June 25, 2018 / Photo (left to right) Sue Kohm and Lizette Morazzani Join R/GA as Creative Directors.
Citing growing client creative needs, R/GA, Chicago is continuing its wave of new hires with the addition of creative directors Sue Kohm and Lizette Morazzani. Both Kohm and Morazzani will report up to VP, Executive Creative Director AJ Hassan and focus on R/GA Chicago’s growing purpose-based campaign and stor[Read More]
by The Chicago Egotist / June 22, 2018 / From L-R, Traci Alford, President and CEO at Effie Worldwide and Scott Knox, ICA president and CEO
The CASSIES Awards, which have honored marketing ROI in Canada since 1993, are joining the global Effie Awards network to become Effie Canada. The transformation of the CASSIES into Effie Canada is being led by the Institute of Communication Agencies (ICA), the professional business association r[Read More]
by The Chicago Egotist / June 22, 2018 / Once again, Havas Chicago is turning its public space at 36 Grand Street into a public platform. In support of Pride Month, the agency is opening its own literal Ice Cream Shoppe through today, June 22 where visitors are encouraged to #SendLickPics at the I SCREAM PRIDE Ice Cream Shoppe open to everyone from 3:30pm – 5:30pm on Friday.
In commenting on the installation, Anders Da Silva, Havas Cr[Read More]
by The Chicago Egotist / June 21, 2018 / The inaugural Industry Craft Grand Prix award at the Cannes Lions Festival of Creativity was award to Ogilvy Chicago for its long-form copy ad on behalf of SC Johnson's Kiwi Shoes.
The winning ad featured the boxing shoes of Muhammad Ali with a full page of copy that tells the story behind the shoes. The bold headline reads "If These Shoes Could Talk, They'd Never Stop Talking."
The copy then de[Read More]