Joy in the Journey: Reframing Success In Advertising

by / April 25, 2024 /

The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities. 

This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]

Thinking Machine’s Docter Twins Direct New Comedic Campaign from FactSet

by / April 16, 2024 /

FactSet, a global financial digital platform and enterprise solutions provider, has unveiled a new campaign that demonstrates how, when it comes to the facts, context is everything.

Titled “Not Just The Facts,” the campaign shows what happens when members of the investment community are pelted with increasingly absurd and irrelevant facts. The ending reminds viewers that getting just facts—without context or personalization—is useless.

[Read More]

Former FCB Vets Launch Magic Camp, Agency Built for the Modern Marketer

by / March 26, 2024 /

FCB alums Holly Willis and Mandi Bright, have teamed together to launch Magic Camp, a full-service advertising agency built for the modern marketer that is setting a bold tone from the outset by completely redefining how an advertising agency is structured.

Magic Camp emerges with a clear vision led by Holly Willis, aiming to empower marketers and organizations to create the most meaningful and successful brands. Willis is committed to delivering unparalleled work and client service w[Read More]

DIGITAL CREATORS DO IT ALL ON A LENOVO YOGA PRO LAPTOP

by / February 6, 2024 /

You know those thumb-stopping films you see on Instagram and TikTok where a simple street scene or landscape is suddenly interrupted by fantastical images that take over the screen? Like this whimsical jigsaw puzzle orb in front of a cathedral that breathes and rotates as if it were alive.

 

Created by @ShutterAuthority this film is one of a series developed on behalf of Lenovo by agency SuperHeroes to demonstrate the c[Read More]

“Make ‘Em Look” is New Rallying Call for Golden State Warriors in Ads from Cartwright

by / December 14, 2023 /

The electric, non-stop excitement the NBA’s Golden State Warriors fans experience while watching their team play is amplified in a new ad campaign for the team titled ‘Make ‘Em Look.’ The new ads from the Cartwright agency showcase all of the players game-making moves, demonstrating that the team itself, is what makes magic happen on the co[Read More]