by The Chicago Egotist / March 13, 2025 /
BarkleyOKRP is expanding its ‘Big Indie’ model with the launch of a new brand called MissionOne Media. With over $1.1 billion in billings and 200 employees, MissionOne will be overseen by veteran media executive Sean Corcoran, who joined BarkleyOKRP in August 2024 after serving as U.S. CEO of IPG’s Mediahub.
by The Chicago Egotist / March 13, 2025 /
Shaumburg-based Pinnacle Advertising is on a roll. Following its top performing Super Bowl ad for WeatherTech, the agency has just been named AOR for Lumber Liquidators.
by thenewyorkegotist / February 20, 2025 /
Adweek, the leading source for advertising, marketing, and media insights, today announced a revolutionary expansion of its Marketing Vanguard program, a unique resource for chief marketing officers. As part of this expansion, Liz Kneebone was appointed vice president of Community Programs and Development.
An Adweek statement cited Kneebone’s “deep expertise” in cultivating executive communities as one of the reasons the ANA alum will be[Read More]
by The Chicago Egotist / February 12, 2025 /
The finding that only 36% of Black-owned businesses have physical stores, led Putney - the Black-owned agency within independent BarkleyOKRP - to create digital storefronts for 34 online shops in Chicago throughout Black History month. The goal of the ‘Black Shop Friday�[Read More]
by thelaegotist / February 7, 2025 /
When you have a product like Chosen mayo that is hands-down better than the big competition, you have a bit of an “anything you can do I can do better” mindset. So, when Chosen saw Hellmann's When Harry Met Sally Super Bowl spot remaking the classic diner scene, they felt like they had to create a bigger and better sandwich orgasm than Big Mayo…with avocados. They achieved that here. It’s all in good, stupid fun. They also made their commercial with agency [Read More]
by thelaegotist / February 4, 2025 /
A family who hires TruGreen gets a bonus thanks to their golf course quality lawn, when PGA Tour Golfers, Jason Day, Ben Griffin and Patton Kizzire show up to play a few rounds.
"The idea that a TruGreen lawn could attract PGA TOUR pros is fitting for the quality of this brand," said John Godsey, Chief Creative Officer at VML Central. "It speaks to the universal desire for a beautiful lawn, regardless of your golfing expertise." [Read More]
by The Chicago Egotist / January 27, 2025 /
Shea Johnson has been named Executive Creative Director at content agency Trade School, bringing over 15 years of expertise in spearheading transformative experiences for global brands. Known for their award-winning creative leadership, Shea has an impressive track record of executing innovative 360-integrated campaigns across TV, video, digital, interactive, print, and social media, achieving millions of viral views and cultivating lasting client [Read More]
by The Chicago Egotist / December 13, 2024 /
In its pursuit to improve client experience and create value for clients, Geletka+ believes that a solid project management foundation is the driving force for running projects more efficiently and accelerating speed to market. Reflecting this commitment, they are appointing Kristian Vasquez and Krizia Vance as Senior Project Managers. These key hires underscore the agency’s dedication to delivering strategic and robust operations while preserving th[Read More]
