Squeak E. Clean Studios Creates New Experiential Production Division

by / December 16, 2022 /

Global creative audio network Squeak E. Clean Studios joins forces with experiential pioneer Tom Webster to create a new experience division with the ambition to help brands procreate, instead of appropriate, culture. With a proven track record working alongside artists, choreographers, and award-winning directors, he will collaborate with brand teams to develop engaging activations that build narratives around cultural moments. As Head of Experienti[Read More]

Beutler Ink Captures Myriad Events of 2022 in One Eye-catching Illustration

by / December 13, 2022 /

The infographic gives the agency the opportunity to invite the audience to look back, showing the people, places, and pop culture that shaped the year

Here’s to 2022, the year that Covid and Trump went away—or not. While we’re still dealing with variants of each, the latest trip around the sun was filled with such notable events as when the queen died, Bob Saget died, Serena Williams retired, JLo and Ben Affleck got marr[Read More]

Blue Chip Takes Daisy Sour Cream to New Dishes

by / December 9, 2022 /

A new creative initiative from agency Blue Chip breaks the mold for America’s #1 sour cream by showing the product as an ingredient in non traditional dishes.

Whereas most brands need new consumers, Daisy wants current buyers to use sour cream in more ways. The top-selling sour cream in America has become a staple for many American favorites like tacos, chili, and baked potatoes. But it can also elevate many more dishes that consumers eat every [Read More]

1stAveMachine Backs Protests Against Iranian Oppression With PSA

by / November 29, 2022 /

After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.

"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours." 

"Since then," the email explains, "most Iranians are prote[Read More]

General Motors Auctions Art Work Done on Vehicle Hoods for Charity

by / November 23, 2022 /

General Motors's multicultural agency of record, Atlanta-based Majority, was the force behind a unique branded content series for the automotive giant that has resulted in artwork done on GM vehicle hoods, all of which are being auctioned off for charity.

GM's Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and the new branded content series, Neighbor Hoods, at Roc Nation's Made in America Festival, an annual two-day, culturally [Read More]

The Goat Agency’s Domination of Global Social Influencer Space Accelerates – Agency Hires Ogilvy Vet Lauriann Serra to Lead USA  

by / November 18, 2022 /

World-leading global influencer and social media agency Goat, has hired Lauriann Serra to the new position of Managing Director of the company’s operations in the USA.  Serra was previously a senior partner and managing director at Ogilvy where she was a strategic brand and marketing lead for multiple global and regional clients credited for growing both the Ogilvy portfolio, her clients’ businesses and brands. 

Since opening its New York hu[Read More]

It’s Ham vs Turkey in New Initiative from The Escape Pod

by / November 14, 2022 /

A cheeky new campaign from The Escape Pod pits the traditional Thanksgiving Turkey and all its downsides against the ease and taste of Smithfield Ham.

The hope is that the Smithfield holiday hams, will replace Turkey this season. The 360-holiday campaign launches with an aim to drive awareness through video, digital, influencers, social, web content and in-store messaging.

Th[Read More]

OKRP Launches Campaign For AliExpress 11-11 Shopping Extravaganza

by / November 9, 2022 /

AliExpress, the world’s largest online shopping marketplace is introducing its vast offering to US consumers during its traditional 11/11 event, an annual global shopping festival that garners eight-times the sales of Black Friday.

To raise awareness of the endless wonders the marketplace sells, AliExpress is launching a social-first campaign from its new agency OKRP urging consumers to “get aboard the AliExpress.” OKRP was awarded the inaugural A[Read More]