Trade School Names Amy Choi as Executive Director, Creator Strategy & Marketing

by / December 2, 2024 /

Trade School, the content agency known for its expertise in scalable, personalized content and emerging technologies has appointed Amy Choi as Executive Director, Creator Strategy & Marketing. With more than a decade of leadership in social media and creator marketing, Amy combines strategic vision with hands-on expertise to elevate Trade School’s influencer marketing efforts. In her role, she will collaborate closely with sister agency 22squ[Read More]

Paul Costello Joins A&G To Propel The Agency’s Exciting Momentum

by / November 11, 2024 /

On the heels of its recent new business wins, the opening of Third Space Studios, and other key talent hires, creative agency Allen & Gerritsen (A&G) is announcing the addition of Paul Costello to its leadership team as Executive Vice President, Marketing leading business development.

“It’s a momentous time of growth across A&G,” says Andrew Graff, CEO of A&G, “which is why it was a crucial time to hire a growth leader like Paul, who has tre[Read More]

Magic Camp Launches UOVO Shoe Brand into US Markets

by / November 11, 2024 /

Magic Camp, a full-service independent advertising and marketing agency has partnered up with UOVO, a global footwear brand making its U.S. debut this week.

Magic Camp isn’t just introducing shoes—they are introducing a new creative vision and philosophy. In a crowded market. UOVO’s ethereal campaign sets it apart, speaking directly to a style-conscious, millennial male audience. The visually arresting campaign blends functional fashion wi[Read More]

SUPERHEROES EXPANDS JIMMY COLLECTIVE TO INCLUDE AI ARTISTS

by / October 29, 2024 /

SuperHeroes announced today that JIMMY, its collective of global digital artists bringing new life to advertising across social channels, is expanding to include world-renowned AI artists, such as Paul Trillo, @cinema.ai, @shaneF3D, Ethereal Moon and @ulises.studio. These artists are trailblazers in AI, known for their creative storytelling and use of AI as a craft.

“AI is our latest and greatest tool to enhance creative storytelling and be thumb-stopping,” says Rogier Vijverberg,[Read More]