by The Chicago Egotist / May 27, 2025 /
No tariffs and no potential price-hikes - just accessible, American-made products - that’s the message of WeatherTech’s new advertising campaign by long-time agency partner [Read More]
by The Chicago Egotist / May 12, 2025 /
Corona® Sunbrew, a flavorful and vibrant escape from the ordinary, is now available nationwide for those looking for a new favorite beer. Brewed with real orange and lime peels, with a splash of real orange and lime [Read More]
by The Chicago Egotist / April 29, 2025 /
Pinnacle Advertising announces the launch of CIMA, a full-service multicultural agency, purpose-built to connect brands with the U.S. Hispanic market. With deep cultural fluency, strategic agility, and enterprise-level thinking, CIMA bridges insight with impact, elevating brand relevance where it matters most.
Industry veteran Elizabeth “Liz” Pedraza has been selected to lead CIMA as President, focusing on agency growth and strategic client partnerships. Liz h[Read More]
by The Chicago Egotist / April 28, 2025 /
Trade School, an integrated content agency, is further investing in its tech and innovation capabilities with the hire of Dayna Hall Carter in the new role of Executive Director, Creative & Technology. She joins the agency from Vox Media where as the design director, she leveraged data to drive content across 500 websites using company-developed technology that contributed to $650 million in annual revenue.
At Trade School, Dayna is h[Read More]
by The Chicago Egotist / April 18, 2025 /
BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon, this milestone marks nearly 15 years since BODYARMOR stepped onto the scene and redefined the sports drink category. The official roll out begins this month and modernizes BODYARMOR’s look while reinforcing its commitment to real ingredients, innovation, and better-for-you hydration. Alongside the new vis[Read More]
by The Chicago Egotist / April 11, 2025 /
Weeks after launching MissionOne Media (MissionOne), BarkleyOKRP’s new media brand, MissionOne is accelerating its offering with the announcement of its first acquisition, the AI-driven SEO search specialist, Growth Skills.
As part of the acquisition, Growth Skills CEO Lavall Chichester joins MissionOne as EVP of SEO and AI Optimization, reporting to MissionOne President Sean Corco[Read More]
by The Chicago Egotist / April 10, 2025 /
Stake.com, with the help of NYC-based agency Beyond Studios, launched a first-of-its-kind livery in F1 racing using the natural and playful connection between Stake and steak. Stake F1 Team KICK Sauber launched their latest sports marketing campaign by revealing their new steak covered car [Read More]
by The Chicago Egotist / April 10, 2025 /
Lumineux is taking on the giants in the oral care industry with the promise of a better-for-you line of products that whiten without using harsh abrasives or chemicals and taking its message to consumers in a new advertising campaign. Created by Yard NYC, the initiative solidifies Lumineux’s stance against the longtime tradeoffs of the categ[Read More]
