OKRP Goes for the Heart in New Lottery Holiday Campaign

by / November 19, 2018 / OKRP has built a strong portfolio of work that uses humor and fun to make us laugh out loud.  It even believes that "laughter is the best communication strategy." Think Groupon, Big Lots, Gildan and more. Even its early work for Illinois Lottery took a funny turn. Which is why its holiday campaign for the Lottery is such a wonderful surprise. It goes for the heartstrings in an integrated push tha[Read More]

Leo Burnett Chicago Launches PSA’s for National Highway Traffic Safety Administration

by / November 16, 2018 / A new public service campaign  from Leo Burnett Chicago on behalf of the Ad Council and NHTSA (National Highway Traffic Safety Administration) highlights the importance of always securing children in the right car seat, booster seat or seat belt. The campaign was developed in response to findings in 2017 that 675 children under the age of 13 were killed while riding in passenger vehicles, acco[Read More]

Havas CCO Jason Peterson is Out

by / November 8, 2018 / Following a good deal of coverage, most recently in Ad Age of a culture of sexism, plus ongoing Fish Bowl posts of an environment that alienated many, Havas Chief Creative Officer Jason Peterson is leaving the agency. In a follow up story today, Ad Age shares an internal memo signed by Yannick Bollore, CEO of Havas headlined "Jason Peterson to leave the group." The memo thanked him for his cont[Read More]

Leviathan Adds Talent Across Agency Departments

by / November 7, 2018 / Photo caption: L-R: Leviathan Motion Designer Dmitry Fodorov, Front End Developer Matt Greenberg, Producer Madeline Miller, Senior Art Director Taylor Brinkman, Account Supervisor Liz Yardley and ACD Branded Environments Stephen Killion. Specialized creative agency Leviathan announced several key new hires and promotions expanding its creative, account management, production and digital developme[Read More]

Ben Couture Joins Cramer-Krasselt as Programatic Media Director

by / November 1, 2018 / Cramer-Krasselt (C-K), has hired Ben Couture as programmatic media director. He is being charged with growing and evolving the integrated agency's proprietary DesCK™ programming media buying platform. “Ben’s experience driving innovation in the ad tech space aligns with C-K’s forward-thinking approach to programmatic,” said SVP, Director of Media Strategy, Stephani Estes. “He’ll b[Read More]

MERGE Hires Lauren Tucker as Chief Strategy Officer

by / October 24, 2018 / Full-service advertising, marketing and media network, MERGE, has named Lauren Tucker to a new position: chief strategy officer. She is based in Chicago and will work across the network for select Chicago, Boston and Atlanta clients and will report to MERGE CEO Ron Bess. “Lauren has a diverse, well-rounded background that covers strategy, planning, CRM, media and performance analytics. Importan[Read More]

Effie Worldwide Names Veronica Parker-Hahn SVP Growth & Innovation

by / October 23, 2018 / Parker-Hahn will Lead Educational Initiatives Effie Worldwide announced today that Veronica Parker-Hahn has joined the organization as SVP of Growth & Innovation, a new position for the non-profit.  For 50 years, Effie has led, inspired and championed the practice and practitioners of marketing effectiveness, and is best known for the Effie Awards, which runs 50+ programs globally. Parker-H[Read More]

Interns Create “Despite the Dark” – A Safe Run at Night Platform for Female Runners

by / October 19, 2018 / Summer interns get stuff done. And keep doing it. Case in point, the launch of "Despite the Dark," an initiative from a group of Chicago interns at Cramer-Krasselt who decided to take a stand and shed light on the challenge and issues facing female runners who want to run at night or after work. The interns discovered that 60% of women report limiting their runs only to daytime  - as opposed to[Read More]