by The Chicago Egotist / June 21, 2018 / The inaugural Industry Craft Grand Prix award at the Cannes Lions Festival of Creativity was award to Ogilvy Chicago for its long-form copy ad on behalf of SC Johnson's Kiwi Shoes.
The winning ad featured the boxing shoes of Muhammad Ali with a full page of copy that tells the story behind the shoes. The bold headline reads "If These Shoes Could Talk, They'd Never Stop Talking."
The copy then de[Read More]
by The Chicago Egotist / June 5, 2018 / Unified creative and media agency MERGE Chicago has promoted Michael Matykiewicz to Executive Creative Director. The role was formerly occupied by Kevin Houlihan, who is now MERGE’s President & Chief Creative Officer.
Matykiewicz, who was formerly SVP Creative Director, works on the agency’s Blue Cross Blue Shield, Marco’s, MB Financial Bank and Village Inn accounts. He is known for his[Read More]
by The Chicago Egotist / June 4, 2018 / For a product with a promise as enduring as the "incredible edible egg," it's a perfectly cooked idea to tie its new advertising to the launch of Disney Pixar's The Incredibles 2.
Energy BBDO, named The Egg Board's agency last year, has created a charming new ad that is meant to inspire home cooks to think of the many different ways that eggs can be prepared. But for young baby Incredible "Jack-J[Read More]
by The Chicago Egotist / May 29, 2018 / Left to right: Hannah Gargulak, Nathan Pulcher, Bryan Haupt, Justin Lake, Josephine Holmes, Aurora O’Bryan
R/GA Chicago is adding a range of new talent to its office with the hires of six new employees with experience in visual design, finance, technology, campaigns, media, and production. These new team members are part of R/GA's 75-person office working across growing product and services, an[Read More]
by thelaegotist / May 17, 2018 / The VCU Brandcenter is one of the leading advertising graduate programs in the country — an alma mater to some of the most recognized and respected names in the industry, a go-to for top recruiters, and a hotbed for driven young talent seeking both careers and entrepreneurial ventures in and around the marketing, advertising, tech and creative arenas. Since launching its graduate program over 20[Read More]
by The Chicago Egotist / May 14, 2018 / Members of the 2018 North American Grand Effie Jury weighed in on how their companies are building and maintaining an effectiveness culture.
The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42nd Street in New York. Since 1968, the Effie Awards have honored marketing effectiveness and are presented by Effie Worldwid[Read More]
by The Chicago Egotist / May 14, 2018 / A delicious lunch sandwich speaks for itself. So, creative agency MERGE decided to bring that concept to life — literally — for Land O’Frost, a sliced meats brand that is looking to make gains in the grocery aisle and disrupt the staid packaged lunchmeat category.
In the new marketing campaign, anthropomorphized sandwich ingredients show and tell how Land O’Frost Premium Sliced Meats are [Read More]
by The Chicago Egotist / May 14, 2018 / Imagine if you could buy a gun as easy as renting a bicycle? That's the idea behind a dramatic installation in Chicago by The Escape Pod in partnership with the Brady Center to Prevent Gun Violence (http://www.bradycampaign.org/). The “Chicago Gun Share Program,” is an art installation developed in response to the lack of federal gun regulations and conflicting state laws that would help prote[Read More]
