Meijer Breaks New Holiday Advertising That Takes “Believe” Message Into the Covid Era, Created By Biscuit Filmworks’ Noam Murro and The Distillery Project

by / December 1, 2020 /

Hopeful message tells viewers “Christmas is Coming”

Midwestern retail chain Meijer launched “You Better Not Pout,” its latest holiday commercial, on Black Friday, Nov. 27, which chronicles a family’s attempt to celebrate a COVID-impacted Christmas.

The work was created by Chicago-based independent advertising agency The Distillery Project (TDP) and doesn’t feature any imagery of stores or merchandise. Instead, the focus is on one family as they decorate th[Read More]

The Distillery Project Creates Presto’s First Ads in 15-Years

by / November 19, 2020 /

The Distillery Project (TDP) has created advertising campaigns for two national Presto Industries products. Spots for the innovative StufflerTM Stuffed Waffle Maker and the DorothyTM Rapid Cold Brewer launch this week and run through the holiday season. This is the agency’s first work for Presto, after winning a pitch in A[Read More]

Chicago Turns Black Friday Into Black Shop Friday – Initiative Created by OKRP

by / November 17, 2020 /

The Chicago Urban League in partnership with the City of Chicago and Chicago agency O’Keefe Reinhard & Paul, joined together to announce the launch of Black Shop Friday, a new program encouraging Chicagoans to shop at Black-owned businesses on the day after Thanksgiving, November 27th - widely known as “Black Friday.” 

A new website will offer a guide to over 500 black-[Read More]

Leo Burnett Promotes Kaylin Goldstein to Head of Planning

by / November 13, 2020 /

Kaylin Goldstein has been promoted to Head of Planning for Leo Burnett Chicago. She reports to Chief Strategy Officer, Aki Spicer, who dubbed her his “strategic sword of creative bravery”—bringing the background and pedigree to help raise the bar on our brand foundations and briefs, scaling the agency’s approach to strategy and tightening its relationship with creative.  

Goldstein joined Leo Burnett in February 2020 as EVP, Strate[Read More]

Gov. Pritzker Launches Campaign from OKRP on Holiday Safety

by / November 13, 2020 /

With a new wave of COVID-19 sweeping the nation and concerning trends in Illinois, Governor JB Pritzker launched a new awareness campaign created by O'Keefe Reinhard & Paul to encourage residents to take safety precautions throughout the upcoming holiday season to protect themselves and their families — and ultimately save lives.

The Illinois Department of Public Health is recommending that residents stay home as much as possible and only[Read More]

A ‘How to’ Up Your Cocktail Game from Blue Chip for Brown Forman

by / November 12, 2020 /


Hosting is a thing again. With online purchase and delivery of alcohol becoming more commonplace, Brown-Forman has relaunched a website to provide inspiration for newfound hosts. Calling visitors to “be our guest before you host,” the revamped “Cheers to the Host” site combines entertaining ideas with food and drink recipes in an upscale lifestyle magazine format.

“Cheers to the Host” aims to raise the bar on en[Read More]

Fred & Farid and JCDecaux Launch First-Ever “We Keep Going” Campaign

by / October 29, 2020 /

JCDecaux, known for its unique and innovative OOH media, has partnered with the global creative boutique Fred & Farid to develop a campaign using its Digital Street Furniture programs in four major U.S cities: Chicago, New York, Los Angeles and Boston. The campaign will be displayed across JCDecaux’s Digital Network of 500 displays, as well as on static inventory in Los Angeles (Outfront/JCDecaux).

Instead of taking a traditional B2B approach to reach new advertisers, Fred &[Read More]

Ogilvy Chicago Launches Effort to Save The US Post Office

by / October 22, 2020 /

Ogilvy Chicago turns the time-honored creed of the Postal Worker into a modern day litany of the challenges the US Post Office faces in a new campaign designed to 'save' the Post Office.

The work directs concerned citizens to a new movement Stand By Your Mail which is described as a People’s Postal Rescue Campaign that brings together filmmakers, writers, campaigners and concerned citizens LIKE YOU to champion a vita[Read More]