Canada’s Cassies Join Global Effie Awards Network to become Effie Canada

by / June 22, 2018 / From L-R, Traci Alford, President and CEO at Effie Worldwide and Scott Knox, ICA president and CEO The CASSIES Awards, which have honored marketing ROI in Canada since 1993, are joining the global Effie Awards network to become Effie Canada.  The transformation of the CASSIES into Effie Canada is being led by the Institute of Communication Agencies (ICA), the professional business association r[Read More]

Havas Chicago Turns Lobby into I SCREAM PRIDE Shoppe for Pride Month

by / June 22, 2018 / Once again, Havas Chicago is turning its public space at 36 Grand Street into a public platform. In support of Pride Month, the agency is opening its own literal Ice Cream Shoppe through today, June 22 where visitors are encouraged to #SendLickPics at the I SCREAM PRIDE Ice Cream Shoppe open to everyone from 3:30pm – 5:30pm on Friday. In commenting on the installation, Anders Da Silva, Havas Cr[Read More]

Ogilvy Chicago Takes Home Cannes Grand Prix in Industry Craft

by / June 21, 2018 / The inaugural Industry Craft Grand Prix award at the Cannes Lions Festival of Creativity was award to Ogilvy Chicago for its long-form copy ad on behalf of SC Johnson's Kiwi Shoes. The winning ad featured the boxing shoes of Muhammad Ali with a full page of copy that tells the story behind the shoes. The bold headline reads "If These Shoes Could Talk, They'd Never Stop Talking." The copy then de[Read More]

MERGE Chicago Names Michael Matykiewicz ECD

by / June 5, 2018 / Unified creative and media agency MERGE Chicago has promoted Michael Matykiewicz to Executive Creative Director. The role was formerly occupied by Kevin Houlihan, who is now MERGE’s President & Chief Creative Officer. Matykiewicz, who was formerly SVP Creative Director, works on the agency’s Blue Cross Blue Shield, Marco’s, MB Financial Bank and Village Inn accounts. He is known for his[Read More]

The Incredibles Pitch for Incredible Edible Eggs

by / June 4, 2018 / For a product with a promise as enduring as the "incredible edible egg," it's a perfectly cooked idea to tie its new advertising to the launch of Disney Pixar's The Incredibles 2. Energy BBDO, named The Egg Board's agency last year, has created a charming new ad that is meant to inspire home cooks to think of the many different ways that eggs can be prepared. But for young baby Incredible "Jack-J[Read More]

Q&A With The VCU Brandcenter

by / May 17, 2018 / The VCU Brandcenter is one of the leading advertising graduate programs in the country — an alma mater to some of the most recognized and respected names in the industry, a go-to for top recruiters, and a hotbed for driven young talent seeking both careers and entrepreneurial ventures in and around the marketing, advertising, tech and creative arenas. Since launching its graduate program over 20[Read More]

How to Create and Foster an Effectiveness Culture

by / May 14, 2018 / Members of the 2018 North American Grand Effie Jury weighed in on how their companies are building and maintaining an effectiveness culture.  The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42nd Street in New York.  Since 1968, the Effie Awards have honored marketing effectiveness and are presented by Effie Worldwid[Read More]