by thelaegotist / May 17, 2018 / The VCU Brandcenter is one of the leading advertising graduate programs in the country — an alma mater to some of the most recognized and respected names in the industry, a go-to for top recruiters, and a hotbed for driven young talent seeking both careers and entrepreneurial ventures in and around the marketing, advertising, tech and creative arenas. Since launching its graduate program over 20[Read More]
by The Chicago Egotist / May 14, 2018 / Members of the 2018 North American Grand Effie Jury weighed in on how their companies are building and maintaining an effectiveness culture. The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42nd Street in New York. Since 1968, the Effie Awards have honored marketing effectiveness and are presented by Effie Worldwid[Read More]
by The Chicago Egotist / May 14, 2018 / A delicious lunch sandwich speaks for itself. So, creative agency MERGE decided to bring that concept to life — literally — for Land O’Frost, a sliced meats brand that is looking to make gains in the grocery aisle and disrupt the staid packaged lunchmeat category. In the new marketing campaign, anthropomorphized sandwich ingredients show and tell how Land O’Frost Premium Sliced Meats are [Read More]
by The Chicago Egotist / May 14, 2018 / Imagine if you could buy a gun as easy as renting a bicycle? That's the idea behind a dramatic installation in Chicago by The Escape Pod in partnership with the Brady Center to Prevent Gun Violence (http://www.bradycampaign.org/). The “Chicago Gun Share Program,” is an art installation developed in response to the lack of federal gun regulations and conflicting state laws that would help prote[Read More]
by The Chicago Egotist / May 14, 2018 / Members of the 2018 North American Grand Effie Jury were recently announced, with Carolyn Everson, vice president of global marketing solutions, Facebook and Nick Law, chief creative officer of Publicis Group and president, Publicis Communications serving as co-chairs. The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42[Read More]
by The Chicago Egotist / May 11, 2018 / Arc, the shopper marketing and activation agency of the Leo Burnett Group, named Elizabeth Harris Chief Strategy Officer, North America. Harris was previously Arc’s EVP Strategy Director, a role in which she helped develop and implement a wide range of brand-strategy and shopper marketing solutions. She will be part of the Executive Leadership Team, reporting to Soche Picard, who joined the agen[Read More]
by The Chicago Egotist / May 9, 2018 / We are Unlimited pulls out all the media stops in "Speechless" a new integrated campaign for McDonald's that romances the new fresh-beef, cooked-to-order Quarter Pounder like it's never been seen before. That's right, McDonald's delivers food porn. It's so good that it leaves those eating it - well speechless. Which is why we get Charles Barkley letting us know Susan's innermost thoughts about how[Read More]
by The Chicago Egotist / May 5, 2018 / Chili's made its relationship with OKRP official this week, announcing that it was moving beyond the "dating" stage following successful project work by the agency, and naming the fast rising Chicago shop its official agency of record. The Brinker International casual dining chain made an in-person visit to the agency to deliver more ribs, burgers, fajitas and margaritas. OKRP's reinterpretation [Read More]
