Independent marketing agency O’Keefe Reinhard & Paul is expanding its Whiskey & Bananas production company, moving the growing unit to its own floor, one flight below the agency’s headquarters’ office at 328 S. Jefferson.
Whiskey & Banana’s launched three years ago as a stand-alone, production based collective of producers, shooters, editors and motion graphic designers to develop and produce video and digital content to mee[Read More]
MillerCoors’ Saint Archer Brewing Company has launched Saint Archer Gold, the newest and lightest addition to its craft portfolio, along with an integrated campaign that draws inspiration from the lifestyles of its founders – a crew of surfers, boarders, artists and musicians--and pays homage to its San Diego roots.
Fast-growing agency O’Keefe Reinhard & Paul is adding to its creative ranks with the hire of two new Associate Creative Directors, Sarah Uchison and Emily Walton who are joining the agency as partners from We Are Unlimited.
The team made headlines in 2018 for their breakthrough work on McDonald’s when they flipped the Golden Arches “M” upside down and turned it into a “W” in honor of International Women’s Day. The “W” took over McD[Read More]
SS+K, the flagship agency of M&C Saatchi New York has appointed a leadership team to run the advertising agency’s day-to-day operations. Elisa Silva, Kevin Skobac and John Swartz have been promoted to Managing Directors, reporting to Rob Shepardson, co-founder of SS+K and co-chair of M&C Saatchi New York. SS+K isan advertising agency that brings the pace of political strategy to creative work with cultural relevancy.
Cramer-Krassalt is expanding its technology capabilities with the hire of Jeff Kean as senior vice president, director of innovative technology. The move comes as the agency sees revenue from digital, social and programmatic media rise to over 60% of the agency's revenues.
Kean is being tapped to oversee digital innovation, tech, production, UI/UX and C-K’s data-driven, real-time-thinking, tech-integrated processes. He was most recently an independent [Read More]
Olay wins digital battle as most-talked-about brand on social media
Budweiser’s Clydesdales made a triumphant return to the Super Bowl, and Hyundai took us for a ride on the world’s most unpleasant elevator, but it was a spot from M&M’S, featured some quarreling candies, that took home the win in SpotBowl’s annual Super Bowl commercial poll. The poll, in its 16th year, is the creation of advertising agenc[Read More]
The Super Bowl is the biggest day of the year for two things: football and advertising. And, depending on who you ask, the ads might even be the real star of the show.
According to a study by Statista, nearly a quarter of all Super Bowl viewers consider the ads to be the most important part of the game—and we can assume that most of the remaining audience doesn’t mind the commercials, either.
But what makes a good Super Bowl ad? And what trends should would-be advertisers [Read More]