Fellowes Air Purifiers Star in OKRP Campaign Celebrating the Safe Return to Work

by / April 21, 2021 /

Fellowes, a leader in commercial-grade air purification, has launched a new advertising campaign from O’Keefe Reinhard & Paul that informs the public of its smart technology solution for achieving clean air in shared work and public spaces.

The campaign is being introduced as companies and employees prepare for the shift from 'work from home' to 'work from work.' And it poses a [Read More]

Mojo Supermarket and adidas Want you to Pay for your New Stan Smith’s using Plastic Bottles

by / April 21, 2021 /

Iconic sneaker brand, Stan Smith’s can now be purchased with not just money, but also plastic bottles. In an exciting new campaign centered on saving the world from our wasteful human products and encouraging people to recycle, adidas and creative agency Mojo Supermarket have created a one-of-a-kind recycling vending machine that accepts old plastic bottles as payment and offers discounts for new sustainable Stan Smith’s (which are partially made ou[Read More]

Green The Bid Adds More Industry Leaders To Advisory Board

by / April 15, 2021 /

Green The Bid, the grassroots initiative and community supporting the advertising industry in shifting to zero-waste, net-carbon neutral, sustainable and regenerative practices, has added additional leadership to its Advisory Board. Green The Bid is a community of over 100 companies and organizations and will hold its next member meeting on April 28th.

The newly added Advisory Board Members Are:

Samira Ansari, ECD [Read More]

White Castle Launches Social Influencer Recipe Campaign

by / March 31, 2021 /

To expand meal occasions for its iconic, Original Sliders, White Castle is showing consumers how to use Sliders as ingredients in new seasonal recipes. For Spring, agency Blue Chip created three classic Easter and brunch recipes that serve as the basis for a social media and influencer campaign to broaden the brand. Content pairs recipes with the Cravey Boat, a White Castle take on the classic gravy boat that Blue Chip created to stoke fans the brand call[Read More]

Ghetto Film School Brings Up The Future of Film In Newly Released PSA

by / March 30, 2021 /

Ghetto Film School’s new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told and volume to voices often unheard. The film, via agency W+K NY, edited by Aika Miyake and produced by Bryght Young Things, pushes against some of the stereotypes and conventions that society often attributes to creatives and filmmakers of color and what they are (or aren’t) capable of.  The film feature[Read More]