In a new initiative from DDB Chicago, Miller Lite is putting renewed emphasis on the beer brands positioning as the "original social media," with ads, branding offers and technology plays that show how sharing a beer together is what being social really means.
A series of new ads created by DDB Chicago, introduce the concept by focusing on missed connections — people staring at their phones instead of interacting with friends. Like the first "It's M[Read More]
Cramer-Krasselt has announced that creative leader G. Andrew Meyer has joined the agency as its new Executive Creative Director where he will work across the agency's accounts, including Corona, Porsche, Edward Jones and Tropicana, as well as collaborate across business units within the agency. Meyer joins C-K from Facebook where he has served for almost seven years as Creative Lead, Global Marketing at Facebook/Instagram. Meyer has previous experience working a[Read More]
The Oriental Institute (OI) of the University of Chicago launched its first marketing campaign, “Uncovering the Past, Together,” to mark the centennial of the OI. The new initiative from Tom, Dick & Harry was designed to commemorate 100 years of pioneering research and study of the earliest civilizations in the ancient Middle East.
With the goal of raising awareness of the OI’s century-long history, the campaign highlights the t[Read More]
Aki Spicer has been promoted to the role of Chief Strategy Officer at Leo Burnett Chicago after serving as EVP and Global Strategy Lead. He will report to Andrew Swinand, Leo Burnett Group CEO.
“Aki is a rare thinker who’s steeped in the classical aspects of the discipline, but with the edge to help architect our agency for the future of the industry,” said Swinand. “Cultural fluency, a dynamic understanding of data and a passion fo[Read More]
It seems like every year there’s more to get a stomach ache about at The Thanksgiving Table -- 59% of Americans feel that talking about politics with people they disagree with is stressful and frustrating. 51% feel anxiety over the upcoming election year. And 45% feel as if the rhetoric and discourse will negatively affect their well-being.
So what to say at the landmine-filled Thanksgiving table? How not to upset your GenX cousin AND your Great Aunt Cathy?
Leo Burnett Chicago announced that it has hired Rick Hamann as executive creative director for the Kellogg's account following the appointment of Jordan Doucette to chief creative officer.
Hamann most recently was ECD at Cramer Krasselt, and brings experience from in-house and agency roles to his new position. He has held additional leadership positions at Element 79 Partners, Factory Design Labs, Energy BBDO, and his client portfolio inc[Read More]
We were lucky enough to get a seat at this year's sold out 3% Conference at Chicago's Navy Pier - or as founder Kat Gordon called it, "year eight of a social movement." It was an event that featured a speakers list of highly accomplished women - and men - across all demographics and racial groups as well as a significant representation of LGBTQ speakers. In fact, we believe 3% is probably the most diverse and inclusive event in our industry. The speakers and participants were in stark contras[Read More]
Leo Burnett makes the adorable Serta Sheep the star of a new campaign that promotes a new iComfort mattress with all new, leading-edge cooling technology.
The commercial shows a city in the midst of the heat wave, and the sheep in desperate need of cooler comfort. After a humorous trip to the pet groomers, the sheep takes matters into its own hands, knowing there’s only one solution for absolute relief—iComfort by Serta.[Read More]
Kit / Interns Create “Despite the Dark” – A Safe Run at Night Platform for Female Runners
Yes I totally agree that there is safety in numbers. I for one, will not run or train at night. Its just way too scary for me, I have heard a lo...[Read More]
