McDonald’s & Burger King Duke it Out in New Design Roll Out

by / February 25, 2021 /

McDonald's and Burger King coincidentally introduced new packaging for 2021. Both show a more simple style with strong visual elements. Burger King's look is a little retro with a funky type face while McDonald's is more streamlined with colors playing a bigger role in distinguishing each meal.

According to an AdAge/Harris Poll, Burger King is the winner of this fast-f[Read More]

A&W Wants To Make Chicken Tender Lovin’ Not Chicken Sandwich War

by / February 11, 2021 /

Nostalgic restaurant chain celebrates Valentine’s Day with sensual suite of offbeat gifts 

A&W, the 100-year-old restaurant chain known for unbeatable root beer floats and the invention of the beloved bacon cheeseburger, is calling a truce to the Chicken Sandwich War this Valentine’s Day and encouraging humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead. The theme? A&W’s Hand-Breaded Chicken Tenders, of course.

Starting on Feb[Read More]

Independent Agencies Unite, Form BLAC to Create More Diverse Advertising Industry

by / February 8, 2021 /

P&G is exclusive first-year sponsor, will provide brand projects for interns

Ten independent advertising agencies have joined together in an effort to increase the number of Black students entering the advertising industry through an independent, 501c3 national agency internship community. Building Leaders and Creators, or BLAC, was developed as part of a commitment by leaders at these shops who aim to build more r[Read More]

Leviathan announces key promotion and staff expansion in Creative Technology

by / January 13, 2021 /

The principals of specialized creative agency Leviathan announced a key promotion and several new hires expanding its capabilities in creative technology.  Adam Pere has been promoted to Director of Creative Technology, while the full-time staff additions include Senior IT Operations Manager Andrew Peplinski, Senior Creative Software Engineer Grady Sain, and Creative Software Engineer Kate Milleker.

Pere joined Leviathan last year after working as a freelance creative technologist. H[Read More]

Tropicana Wants Parents to #TakeAMimoment in New Campaign Created with MullenLowe PR (Even if it means escaping to the basement for a mimosa)

by / December 11, 2020 /

To provide some holiday relief and brightness for parents, Tropicana has created three types of incognito mini fridges filled with the makings for mimosas.  The unsuspecting mini fridges are filled with orange juice and champagne and designed to blend into the home environment, including a storage cabinet for the bathroom, a tool cart for the basement, and a hamper for the closet to help parents #TakeAMimoment of brightness into their day.

Mull[Read More]

We Are Ready for Our Botox Now

by / December 11, 2020 /

"Don't Botox Shame Me" is a timely and very funny film from start-up Chicago agency Quality Meats , on behalf of Chicago Med Spa.

The ad features a tough-talking, hard-working woman who takes aim at the haters and critics of procedures like botox injections, challenging the scars and derogatory comments from its clients.

The no-nonsense protagonist argues that #WokeUpLikeThis is a social media construct that is usually[Read More]

Aubrey Walker Takes the Creative Reins at OKRP

by / December 10, 2020 /

O’Keefe Reinhard & Paul is adding a level to its creative leadership with the promotion of Aubrey Walker to the new role of Executive Creative Director. He assumes leadership of the agency’s creative department from Laura Fegley who left the agency this summer.

Walker has led the agency’s recent work for The Illinois Lottery, including the new Holiday Classic campaign, Watch Claude, an online interactive experience and [Read More]