XenoPsi Restructures to Create Two Business Units and Wins Lunazul Tequila

by / May 26, 2022 /

As agencies struggle to be relevant and profitable, one agency has flipped the standard model of hourly billing to a shared risk relationship. Capitalizing on its growth and the growth of its clients,   XenoPsi, which is distinguished as a 'skin in the game' growth partner for digital-first brands, is relaunching into two distinct companies that better address the client needs brought on by its recent rapid growth. The new companies will focus primarily[Read More]

Burger King Names OKRP Its Creative Agency

by / April 29, 2022 /

In a big win for Chicago's OKRP, Burger King has selected the agency as its creative agency of record following a review. OKRP beat out incumbent David who pitched with sibling Ogilvy, Dentsu's 360i and independent Fig.

The win marks the first time a Chicago agency has been named to handle the brand's advertising and it brings a much needed mid-western sensibility to the famed fast food giant who has seen its leadership position fall to number-three in [Read More]

Agency Veteran Paul Nelson Joins XenoPsi from Arnold

by / April 21, 2022 /

XenoPsi, a digital first marketing consultancy, announced that Paul Nelson, former Havas S.A.-owned Arnold Worldwide Executive Vice President and Managing Director, has joined the company as Managing Director of its marketing and advertising division.

Nelson joins XenoPsi after 27 years at Arnold, where he most recently managed that agency’s Jack Daniel’s global portfolio of brands. He also brings experience in consumer packaged goods, public health, tobacco control and automotive[Read More]

Jane Lynch Stars and Directs New $30 Million Illinois Tourism Campaign from OKRP

by / April 20, 2022 /

Illinois native Jane Lynch extolls the many virtues of the State of Illinois in a new campaign from Chicago agency OKRP on behalf of the Illinois Office of Tourism. The new initiative, the “Middle of Everything,” features the Emmy and Golden Globe award-winning actress, and New York Times best-selling author, making her directorial debut with the campaign’s new TV ads.

The advertising features Jane Lynch as the official tour guide of the State, showcasing iconic attractions in C[Read More]

Acadia Hires Rishi Ramano as CFO, TiAnna Conway Joins as People and Opportunity Manager

by / April 20, 2022 /

Acadia has been on the move creating a full-service digital growth agency for the middle market.  Now the agency has lured away Sony Ultra Records division CFO Rishi Ramano to steer its finances.

A former EY accounting executive, Ramano brings Acadia world-class financial management ability and an entrepreneurial spirit. He helped Ultra Records grow as a startup within Sony.

“I want to help fuel a more complete [Read More]

The Distillery Project Presents Fresh Thyme Market as a Sensory Experience in Easter Ads

by / April 14, 2022 /

Full-service advertising agency The Distillery Project (TDP) is launching a set of ads to reinforce Fresh Thyme Market as the source of real, quality food for Easter.

“Spring Bounty” is a continuation of the “Get Real” brand campaign TDP created for Fresh Thyme Market in 2021. The objective of this specific spot was to grow the platform and drive consideration for the retailer as an exci[Read More]

PointsBet Delivers Next Level Betting Experience for NCAA Final Four Bettors

by / March 31, 2022 /

Leading live betting sportsbook PointsBet is hosting a series of live streamed expert roundtable discussions called LIVE Insights for LIVE Bettors that will air during the final four to give sports fans next level insights and in-depth behavioral analysis that look beyond the odds. The unique panel of experts includes Northwestern University Professor of Sports Psychology Dr. Michele Kerulis, body [Read More]