Butler, Shine, Stern & Partners has launched a huge campaign for ZICO coconut water. There are a zillion funny, weird and zaney spots with equally crazy character online. We encourage you to go take a look at them all. The varied cast includes a grandmother, a monkey, a bodybuilder, mannequins and others. They provide Oomph through a mix of motivation and humor all while highlighting ZICO’s five natural electrolytes of course.