JOHN B. SANFILIPPO & SONS AWARDS CREATIVE AND MEDIA AOR DUTIES TO TERRI & SANDY AND CAGE POINT

by / July 7, 2022 /

Agencies will handle strategic, creative and media duties for nut company’s full suite of brands, including Fisher, Orchard Valley Harvest and Squirrel

John B. Sanfilippo & Son, Inc. (JBSS), a provider of full-line nut & dried fruit products under brands such as Fisher, Orchard Valley Harvest, and Squirrel, has chosen Terri & Sandy as its new strategic and creative AOR and [Read More]

Burnett Wins Creative Commerce Grand Prix at Cannes for Wingstop’s ‘ThighStop’

by / June 27, 2022 /

Leo Burnett Chicago and client Wingstop won the Grand Prix for Creative Commerce at the Cannes Lions festival of creativity last week.

In the face of global supply chain shortages of chicken wings, Leo Burnett and client Wingstop responded with a virtual rebrand, turning Wingstop into Thighstop featuring chicken thighs in place of wings. The initiative delivered over 6.5 billion media impressions the promotion as it reinvented the brand overnight.

Here's the Cannes case story:[Read More]

Cedric Williams Joins Function Growth as Director of Analytics

by / June 27, 2022 /

Cedric Williams has joined Function Growth as the Director of Analytics where he will lead that team in all matters regarding data science and analytics. 

With over 15 years in the digital analytics and marketing space, including consulting with Fortune 500 companies, Williams integrates digital marketing expertise with AI/Machine Learning.  At Function Growth, his expertise will be used to generate actionable insights for clients in s[Read More]

Amanda Jacobs joins Chicago-based 1o8 from VMLYandR

by / June 20, 2022 /

1o8, the creative-meets-performance agency, is further expanding its leadership team hiring Amanda Jacobs in the new positions of Head of People Planning & Talent Acquisition. Jacobs joins directly from VMLY&R where she was Associate Director, Talent Acquisition and reports to President Joe Valentine.

1o8 is on an aggressive hiring track and Jacobs is tasked with leading all new talent acquisition, HR and people planning for the Chicago-based agency as the shop eyes hires in t[Read More]

OKRP Teams With Shoe Surgeon to Craft Grilling Shoes for Ace Hardware

by / June 10, 2022 /

With the insight that Dads who grill do so in their favorite ratty shoes, the creative team at OKRP came up with an unusual Father's Day promotion for Ace Hardware's annual Grilling promotion - the creation of a one-of-a-kind shoe just for grilling.

"We thought that if grilling were a spot, it would have it's own high performance shoe, so we sought out the Shoe Surgeon to help bring a shoe to life for dad's who grill," explained David Petti, Group Creat[Read More]

FCB Canada Creates Pride Campaign for BMO Financial Group to Benefit Rainbow Railroad

by / June 3, 2022 /

BMO Financial Group has launched a Pride campaign, inviting anyone in North America to “deposit rainbows” during Pride into BMO’s virtual Rainbow Deposit Box. At a time of year where rainbows are everywhere, the campaign aims to turn every rainbow into tangible action.
 
Similar to taking a picture of a cheque, BMO Rainbow Deposits enables users to make a “deposit” that benefits [Read More]