1stAveMachine Backs Protests Against Iranian Oppression With PSA

by / November 29, 2022 /

After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.

"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours." 

"Since then," the email explains, "most Iranians are prote[Read More]

General Motors Auctions Art Work Done on Vehicle Hoods for Charity

by / November 23, 2022 /

General Motors's multicultural agency of record, Atlanta-based Majority, was the force behind a unique branded content series for the automotive giant that has resulted in artwork done on GM vehicle hoods, all of which are being auctioned off for charity.

GM's Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and the new branded content series, Neighbor Hoods, at Roc Nation's Made in America Festival, an annual two-day, culturally [Read More]

The Goat Agency’s Domination of Global Social Influencer Space Accelerates – Agency Hires Ogilvy Vet Lauriann Serra to Lead USA  

by / November 18, 2022 /

World-leading global influencer and social media agency Goat, has hired Lauriann Serra to the new position of Managing Director of the company’s operations in the USA.  Serra was previously a senior partner and managing director at Ogilvy where she was a strategic brand and marketing lead for multiple global and regional clients credited for growing both the Ogilvy portfolio, her clients’ businesses and brands. 

Since opening its New York hu[Read More]

It’s Ham vs Turkey in New Initiative from The Escape Pod

by / November 14, 2022 /

A cheeky new campaign from The Escape Pod pits the traditional Thanksgiving Turkey and all its downsides against the ease and taste of Smithfield Ham.

The hope is that the Smithfield holiday hams, will replace Turkey this season. The 360-holiday campaign launches with an aim to drive awareness through video, digital, influencers, social, web content and in-store messaging.

Th[Read More]

OKRP Launches Campaign For AliExpress 11-11 Shopping Extravaganza

by / November 9, 2022 /

AliExpress, the world’s largest online shopping marketplace is introducing its vast offering to US consumers during its traditional 11/11 event, an annual global shopping festival that garners eight-times the sales of Black Friday.

To raise awareness of the endless wonders the marketplace sells, AliExpress is launching a social-first campaign from its new agency OKRP urging consumers to “get aboard the AliExpress.” OKRP was awarded the inaugural A[Read More]

Green The Bid Releases Complete Green Production How-To Manual

by / October 31, 2022 /

Green the Bid, a growing movement to transform the production process into one that is sustainable and safe, released its Complete Production How-To Guide To Sustainable Production, a step by step guide to creating a sustainable and regenerative production. The guide was designed in collaboration with Green The Bid members Green Spark Group, Harvest, Madam, Sweet, Assembly, The Light and The Lift who volunteered their experience and many of their[Read More]

XenoPsi Ventures Names James Adams New Finance Director

by / October 26, 2022 /

XenoPsi Ventures announces today that James Adams has joined the company as Director of Finance and assumes a leadership position in the finance group across all of the advertising-focused venture capital and incubator firm’s portfolio of companies.

Adams joins the company from Lansing, MI-based Gud Marketing, Inc., where he held a similar title. 

Adams said, “XenoPsi Ventures, with its diversified portfolio of companies and unique equit[Read More]

TOM, DICK & HARRY CREATIVE CO., CHICAGO’S CRAFT AGENCY, LAUNCHES NEW BREWS TO CELEBRATE 20 YEARS

by / October 26, 2022 /

Chicago agency Tom, Dick & Harry Creative Co. (TDH) is proud to announce the launch of two craft beers to celebrate their twentieth anniversary. TDH partnered with Dan Abel, co-founder of Chicago’s craft-focused brewery incubator, Pilot Project Brewing, to create beer that gets to the heart of the creative process: one to honor the ideation phase and the second to celebrate a great idea. TDH[Read More]