MSQ acquires Elmwood to Merge with Holmes & Marchant Creating a New Model Design and Branding Agency

by The Chicago Egotist / December 3, 2021 /
The fast-growing international marketing group MSQ, supported by its private equity partner LDC, has acquired Elmwood and merged it with its Holmes & Marchant agency to create an international design powerhouse. The combined organisation is well positioned to ensure that the world’s most influential brands can deliver comprehensive, branded experiences in the multi-platform age.

Over the last two decades, industries have been complete[Read More]
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Julia Price Baron Joins Elmwood as Creative Director of Writing

by The Chicago Egotist / June 30, 2021 /
Veteran writer, producer and copywriter, Julia Price Baron is taking her story-telling talents to global brand design consultancy Elmwood, joining the agency as Creative Director of Writing. She most recently worked at Food Network and Discovery+ as a freelance Promotions Writer/Producer.

“Julia is a key hire for us and enables Elmwood to build out our brand storytelling capability with an exemplary writer whose skills extend across chann[Read More]
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Mojo Supermarket Hacks Instagram to Promote Rihanna’s SavageXFenty Fashion Show

by The Chicago Egotist / September 25, 2020 /
SavageXFenty and Amazon Prime Video will begin streaming Rihanna's Savage x Fenty Show Vol. 2. To promote this event, they tapped creative agency Mojo Supermarket to develop the announcement campaign.
The #SavageNotSorry campaign flips Instagram’s own ‘sensitive content’ UX on its head by putting fake Instagram censorship warnings on posts such as[Read More]
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OKRP Creates #312Soul – A Showcase of Chicago’s Black Music History

by The Chicago Egotist / February 4, 2020 /
Throughout the month of February – in celebration of Black History Month and in conjunction with 2020 being named the “Year of Chicago Music” – Chicago agency O’Keefe Reinhard & Paul will promote Chicago’s Black Music History from 1955 through 1990 with a four-week, four-part multimedia online showcase that includes original video essays, interviews, playlists, artifact[Read More]
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We Are Unlimited Turns Diverse Hands into Arches for #NationalFrenchFryDay

by The Chicago Egotist / July 16, 2019 /
McDonald's agency We Are Unlimited once again leverages the iconic golden arches in a celebration of both french fries and diversity as sets of hands of different colors come together to form the famed "M." The new work was created in honor of #NationalFrenchFryDay - yes, that is a thing - because of cou[Read More]
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Jason Peterson Launches New Agency – “The Times”

by The Chicago Egotist / January 16, 2019 /
Former Havas CCO Jason Peterson has launched a new “content and culture advertising agency” in Chicago called "The Times.”

The news of the agency was first reported by Campaign Magazine in a [Read More]
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Digital Kitchen Art Installation at Las Vegas Electra Cocktail Club Sets a Changing Mood

by The Chicago Egotist / October 11, 2018 /
Chicago's creative experience company, Digital Kitchen, has built a changing art installation inside Las Vegas’ newest bar, Electra Cocktail Club. The new work leverages the highest resolution video display to create an ever-changing mood that is reflective of light and color. The new Electra recently opened inside The Venetian Resort’s Palazzo casino.

Electra’s digit[Read More]
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KEEP A POCKET-SIZED RUTH BADER GINSBURG HAPPY AND FIT AND BE SURE TO REGISTER TO VOTE!

by thelaegotist / September 25, 2018 /
Firstborn has just launched “RBG for Good”, the mobile WebAR experience that lets you watch over a pocket-sized Ruth Bader Ginsberg as she fights for your rights. Users can help her stay fit, rested, and on the top of her game through a series of “exercises” intended to keep RBG going strong. No need to download an app, or scan a Snapcode, the experience can be accessed through on your mobile device through your web browser. Simply visit www.rbg[Read More]
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