Bumble Activation Encourages College Students to Ride the Bee

by Egotist / October 12, 2022 /
Take a look at this new brand activation for the online dating app Bumble, which was developed in partnership with the team at MONO. This activation builds upon the brand’s recently launched trust and safety initiative and related “New Rules of the Game” campaign, which conveys important safety information, and empowers women to take control of their dating experiences and make their own rules when dating.

Bumble's new first-of-a-kind activation is based on the insight that coll[Read More]
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Production Studio CRY Signs Visionary Global Director Mwita Chacha to its Roster

by thelaegotist / February 23, 2022 /
Creative production studio CRY has signed a deal to represent Director Mwita Chacha, an entrepreneur, humanitarian and filmmaker who brings an extraordinary amount of passion to his work. CRY will represent Chacha’s North American directing work.

CRY, founded in 2007, works with agencies and brands who “have a soul.” Its mission statement: being curious, generous, vulnerable, and fun help create a deeply human experience that leads to a deep[Read More]
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Hayden5 & The Innocence Project Partner On “Happiest Moments” PSA

by Egotist / August 2, 2021 /
Production company Hayden5 recently produced a PSA for The Innocence Project, a nonprofit legal organization with a mission to free the innocent and prevent wrongful convictions through criminal justice reform. Titled “Happiest Moments,” the spot just launched via online and social channels and marks the organization’s first-ever PSA.

Directed by Ariel Ellis, the PSA focuses on the experiences of three Innocence Project clients: Rosa Jimenez, fr[Read More]
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Behind the Scenes of Chicago: America’s Hidden War, With Executive Producer and Six+One Founder, Eric Rojas.

by The Chicago Egotist / June 10, 2021 /
Chicago: America’s Hidden War is a revealing documentary from CineLife Entertainment® that dives into the history of Chicago’s street violence and its effect on the community. The 120 minute film--directed and produced by Dimas and Tiffany Salaberrios’ (whose previous credits include the critically acclaimed Emanuel, which tells the true story of the 2015 shooting at the Emanuel AME Church in Charleston, Sout[Read More]
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Ghetto Film School Brings Up The Future of Film In Newly Released PSA

by Egotist / March 30, 2021 /
Ghetto Film School’s new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told and volume to voices often unheard. The film, via agency W+K NY, edited by Aika Miyake and produced by Bryght Young Things, pushes against some of the stereotypes and conventions that society often attributes to creatives and filmmakers of color and what they are (or aren’t) capable of. The film feature[Read More]
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