Advertising Archives - The Chicago EgotistThe Chicago Egotist

Miller Lite Celebrates Drinking Beer with Friends as the “Original Social Media” in New Work from DDB

by The Chicago Egotist / January 8, 2020 /
In a new initiative from DDB Chicago, Miller Lite is putting renewed emphasis on the beer brands positioning as the "original social media," with ads, branding offers and technology plays that show how sharing a beer together is what being social really means.

A series of new ads created by DDB Chicago, introduce the concept by focusing on missed connections — people staring at their phones instead of interacting with friends. Like the first "It's M[Read More]
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Andrew Meyer Rejoins Cramer-Krasselt as ECD

by The Chicago Egotist / December 9, 2019 /
Cramer-Krasselt has announced that creative leader G. Andrew Meyer has joined the agency as its new Executive Creative Director where he will work across the agency's accounts, including Corona, Porsche, Edward Jones and Tropicana, as well as collaborate across business units within the agency. Meyer joins C-K from Facebook where he has served for almost seven years as Creative Lead, Global Marketing at Facebook/Instagram. Meyer has previous experience working a[Read More]
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3% Conference – The Good, The Bad and the Inspiring

by The Chicago Egotist / November 15, 2019 /
We were lucky enough to get a seat at this year's sold out 3% Conference at Chicago's Navy Pier - or as founder Kat Gordon called it, "year eight of a social movement." It was an event that featured a speakers list of highly accomplished women - and men - across all demographics and racial groups as well as a significant representation of LGBTQ speakers. In fact, we believe 3% is probably the most diverse and inclusive event in our industry. The speakers and participants were in stark contras[Read More]
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French Butter Director/DP Brett Froomer Makes Home Chef Feel at Home

by The Chicago Egotist / October 25, 2019 /
A new campaign for the meal kit brand Home Chef, created by Chicago agency O’Keefe Reinhard & Paul, (OKRP) and directed by Brett Froomer of the Chicago and L.A.-based French Butter, shows everyday people tackling the task of making delicious, great-looking meals at home in a way that’s simple, authentic and ultimately pleasing.

The campaign includes spots like “Hand in Hand,” in which a young woman i[Read More]
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Eleven Opens Office in Chicago

by The Chicago Egotist / September 11, 2019 /
Photo: Courtney Buechert, CEO, Eleven

San Francisco-based Eleven has announced the official opening of its Chicago office, joining a growing number of agencies in Chicago's West Loop.

The agency said that its expansion comes in response to an increased demand for Silicon Valley style thinking from brands across the country who are looking to disrupt both established and nascent categories alike.

The Chicago extension will be led [Read More]
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Master Class in Creating Brand Positioning Platforms

by The Chicago Egotist / August 20, 2019 /
Brand research and strategy firm First the Trousers Than the Shoes will be leading a workshop in Chicago on September 18 and 19 about "the art and craft of developing outstanding positioning platforms" for strategists, researchers, consultants, etc.

The sessions will be led by Ulli Appelbaum, an award-winning independent consultant and former senior strategist at BBDO Chicago, Leo Burnett, Fallon, and Sapient Nitro.

This worksh[Read More]
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Camp + King Lands Papa John’s and Will Work with Brand from Chicago Office

by The Chicago Egotist / August 19, 2019 /
Papa John’s International, Inc. has named Camp + King as its creative agency of record. The announcement comes as the company prepares to launch a new advertising campaign, featuring Shaquille O’Neal, Papa John’s franchisee and Board Member.

“We wanted a creative team who could showcase Shaquille’s unique, authentic relationship with the Papa John’s brand. We believe Camp + King is the right partner for us,” Karlin Linhardt, Papa John[Read More]
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Jordan Doucette Named Chief Creative Officer at Leo Burnett Chicago

by The Chicago Egotist / August 6, 2019 /
(PhotoL to R: Liz Taylor, chief creative officer, Leo Burnett Worldwide; Jordan Doucette, chief creative officer, Leo Burnett Chicago; Emma Montgomery, president and chief strategy officer, Leo Burnett Chicago).

Leo Burnett Chicago has elevated Jordan Doucette to th[Read More]
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