by thelaegotist / May 17, 2018 / The VCU Brandcenter is one of the leading advertising graduate programs in the country — an alma mater to some of the most recognized and respected names in the industry, a go-to for top recruiters, and a hotbed for driven young talent seeking both careers and entrepreneurial ventures in and around the marketing, advertising, tech and creative arenas. Since launching its graduate program over 20[Read More]
by The Chicago Egotist / May 14, 2018 / Members of the 2018 North American Grand Effie Jury weighed in on how their companies are building and maintaining an effectiveness culture. The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42nd Street in New York. Since 1968, the Effie Awards have honored marketing effectiveness and are presented by Effie Worldwid[Read More]
by The Chicago Egotist / May 14, 2018 / Members of the 2018 North American Grand Effie Jury were recently announced, with Carolyn Everson, vice president of global marketing solutions, Facebook and Nick Law, chief creative officer of Publicis Group and president, Publicis Communications serving as co-chairs. The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42[Read More]
by The Chicago Egotist / May 5, 2018 / Chili's made its relationship with OKRP official this week, announcing that it was moving beyond the "dating" stage following successful project work by the agency, and naming the fast rising Chicago shop its official agency of record. The Brinker International casual dining chain made an in-person visit to the agency to deliver more ribs, burgers, fajitas and margaritas. OKRP's reinterpretation [Read More]
by The Chicago Egotist / May 1, 2018 / MERGE, a full-service ad agency offering a combination of strategy, creativity and technology, has named Laura Luckman Kelber as Managing Director, Strategy. MERGE was formed earlier this year when five independent agencies from Chicago, Boston and Atlanta joined in partnership. Since then, it has named Bob Bernstein as EVP, Media Director, and has added Troy Mastin as CFO. Luckman Kelber has [Read More]
by The Chicago Egotist / April 27, 2018 / Hornitos Tequila, a leading brand within Chicago-based Beam Suntory’s spirits portfolio, debuted its first TV commercial as part of the fully integrated “A Shot Worth Taking” campaign that embraces the brand’s shot-taking spirit and celebrates those who take their shot in life. Created by for Hornitos, the empowering TV spots debuted last night in the U.S. and will continue to air thro[Read More]
