JOHN B. SANFILIPPO & SONS AWARDS CREATIVE AND MEDIA AOR DUTIES TO TERRI & SANDY AND CAGE POINT

by thelaegotist / July 7, 2022 /
Agencies will handle strategic, creative and media duties for nut company’s full suite of brands, including Fisher, Orchard Valley Harvest and Squirrel

John B. Sanfilippo & Son, Inc. (JBSS), a provider of full-line nut & dried fruit products under brands such as Fisher, Orchard Valley Harvest, and Squirrel, has chosen Terri & Sandy as its new strategic and creative AOR and [Read More]
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PointsBet Delivers Next Level Betting Experience for NCAA Final Four Bettors

by thelaegotist / March 31, 2022 /
Leading live betting sportsbook PointsBet is hosting a series of live streamed expert roundtable discussions called LIVE Insights for LIVE Bettors that will air during the final four to give sports fans next level insights and in-depth behavioral analysis that look beyond the odds. The unique panel of experts includes Northwestern University Professor of Sports Psychology Dr. Michele Kerulis, body [Read More]
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OWN IT Launches to Increase the Number of Female-Owned Marketing Agencies

by thelaegotist / March 28, 2022 /
Business ownership is the key to industry change, but only a tiny fraction of advertising agencies are owned by women. Cornett president and owner Christy Hiler and Jean Freeman, principal and CEO at Zambezi, are launching OWN IT, an initiative to track and increase the number of women-owned advertising agencies.

According to [Read More]
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Chicago Ad Fed Celebrates Iconic Chicago AF Ads in Call for ADDY Entries – Deadline 2/11

by The Chicago Egotist / February 8, 2022 /
To get attention and entries for the upcoming Addys show, the Chicago Advertising Federation (CAF) is celebrating the best, most iconic and most “Chicago-esque” ad campaigns of all time. From “Wassssup” to “Be Like Mike” to Mayhem”, these campaigns are given the double meaning distin[Read More]
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Blue Chip Introduces Single-Serve Daisy Cottage Cheese

by The Chicago Egotist / January 7, 2022 /
A new TV campaign for Daisy Brand aims to make busy adults re-envision cottage cheese. Created by Daisy Brand AOR Blue Chip, the “Grab a Daisy” spot features three different households where family members reach into the fridge for the brand’s new single-serve varieties and traditional tubs of cottage cheese to the tune of the brand’s now familiar jingle, “Only Daisy cottage cheese will do.”

Timed for the New Year and healthy eating season, the campaign will run n[Read More]
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Troup Founder and CCO Mat Dimmer Celebrates 10 Years of The Extra Mile Organization

by thelaegotist / December 13, 2021 /
Charity Collects Air Miles to Unite Grieving Families With United Partnership

The public safety restrictions imposed during the outbreak of a contagious disease really drive home how important it is to be able to say goodbye to a loved one. But even when it’s safe to make human contact, many people don’t have the means to travel and visit a loved one who is terminally ill.

Matt Dimmer founded The Extra Mile Organization[Read More]
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Agency Troup Officially Launches with Matt Dimmer and David Whaite at the Helm

by thelaegotist / October 26, 2021 /

Announcement comes on heels of several project wins

After breaking work for Bruno Mars’ SelvaRey rum, nonprofit National Runaway Safeline, NoMad hotel’s website and Velocity Cycling, Troup is officially making its debut.

Troup was founded by David Whaite and Matt Dimmer, who each have a formal education in graphic design. Dimmer has worked in advertising for 20 years and has had jobs at several agencies, including mcgarrybowen[Read More]

Stephani Estes Promoted to Executive Vice President, General Manager of Cramer-Krasselt Chicago Office

by The Chicago Egotist / September 16, 2021 /

Independent marketing and advertising agency, Cramer-Krasselt (C-K), has promoted Stephani Estes to the position of executive vice president, general manager of its Chicago headquarters. Estes was promoted to associate general manager in January 2021 and will take over full management duties of the Chicago office from C-K's President and COO Karen Seamen who will focus on overall agency operations and new business. Seamen has held the GM role since 2005.

[Read More]