Advertising Archives - The Chicago EgotistThe Chicago Egotist

The LIV Project Launches with Documentary Film and Game Products to Combat Youth Suicide

by thelaegotist / June 24, 2020 /
Eschewing traditional PSAs, the initiative is tapping the collective power of the creative community to help spark fearless conversations around our culture’s most taboo subject.

Creative consultancy THRU and creative production studio Humanaut launched The LIV Project with a pair of initiatives aimed at turning the tide on youth suicide, project partners announced today.
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Experiential Marketing Heavyweights Join Chicago-Based AKA

by The Chicago Egotist / May 21, 2020 /
Photo: Former co-founder and co-CEO of Marketing Werks Scott Moller, joines AKA

Nice to see some companies hiring in the midst of a global pandemic, as news comes that Chicago-based strategic communications company AKA has hired Marketing Werks executives Scott Moller and Jason Vargas in senior roles.

Moller will act as Principal, providing senior-level counsel for the company’s roster of blue-chip clients[Read More]
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OKRP Salutes the Meaning of Winning in New Ads for Illinois Lottery

by The Chicago Egotist / May 5, 2020 /
A new spot from the Illinois Lottery pays tribute to the winning spirit of the people of the State of Illinois, through the story of a family and how they face the trials of everyday life when the mother in the family cannot go home. The spot was created by the Lottery’s creative agency, O’Keefe Reinhard & Paul and was brought to life by Chicago director Simon Reinert whose wife Shifra, is a nurse at Northwestern Hospital in downtown Chicago and is feat[Read More]
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DULUTH TRADING COMPANY PAYS HOMAGE TO THE BOUNDLESS “WAYFORGERS” IN NATIONAL CAMPAIGN FROM PLANET PROPAGANDA

by thelaegotist / April 22, 2020 /
Biscuit Filmworks’ Rachel McDonald, Directs

Lifestyle brand, Duluth Trading Company, is featuring powerful stories of women they’ve coined “Wayforgers”--those who have forged their way into the world by building boundlessly, dreaming wildly and making bravely—in a national campaign launching this week across cable TV, paid digital and social. The campaign promotes and also marks a new positioning for Duluth’s women’s line, and was created by the brand’s longti[Read More]
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Jane Lynch Adds Voice to Illinois Governor’s ‘All In Illinois’ Message – Integrated Campaign Created by OKRP

by The Chicago Egotist / April 3, 2020 /
Governor JB Pritzker of Illinois has launched a new statewide effort - 'All in Illinois' to reinforce the state's core message for residents to stay at home and stay safe.

To support the call for everyone to stay home, O'Keefe Reinhard & Paul in Chicago created an integrated communications platform supported by an iconic image and call to action distinct to Illinois – ‘All in Illinois.’ The pro-bono effort is anchored by a logo - a he[Read More]
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The Distillery Project Wins Assignment from Fresh Thyme Farmers Market

by The Chicago Egotist / February 24, 2020 /
Independent strategic and creative agency The Distillery Project has won the Fresh Thyme Farmers Market account and will create a broad-based brand campaign for the grocery chain in late spring.

The new work will break in May and include TV, OOH, radio, digital display [Read More]
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Kaylin Goldstein Joins Leo Burnett as EVP/Strategy Director

by The Chicago Egotist / February 5, 2020 /
Leo Burnett Chicago announced that award-winning brand strategist and cultural anthropologist Kaylin Goldstein has joined the agency as Executive Vice President, Strategy Director where she will lead strategy for MillerCoors.

Goldstein’s combined Ph.D in Anthropology and extensive agency experience enable her to help brands uncover surprising truths, find the stories in the data and identify the right opportunities to set themselves[Read More]
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Chicago Boutique Highdive Wins USA Today Super Bowl Ad Meter with Jeep Ad

by The Chicago Egotist / February 3, 2020 /
Our favorite Super Bowl ad for Jeep, was the favorite of the country's - and many ad critics. Created by Chicago boutique Highdive, the ad for Jeep featured Chicago native Bill Murray in a wonderful remix of Groundhog Day, except this time, something's different. It's the bright red Jeep that draws his attention and makes his Groundhog Day unrepeatable. The Groundhog sidekick also reminds us of Murry's famous mole-hunting days in Caddyshack, as he plays "[Read More]
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