Advertising Archives - The Chicago EgotistThe Chicago Egotist

Tropicana Wants Parents to #TakeAMimoment in New Campaign Created with MullenLowe PR (Even if it means escaping to the basement for a mimosa)

by The Chicago Egotist / December 11, 2020 /
To provide some holiday relief and brightness for parents, Tropicana has created three types of incognito mini fridges filled with the makings for mimosas. The unsuspecting mini fridges are filled with orange juice and champagne and designed to blend into the home environment, including a storage cabinet for the bathroom, a tool cart for the basement, and a hamper for the closet to help parents #TakeAMimoment of brightness into their day.

Mull [Read More]
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Aubrey Walker Takes the Creative Reins at OKRP

by The Chicago Egotist / December 10, 2020 /
O’Keefe Reinhard & Paul is adding a level to its creative leadership with the promotion of Aubrey Walker to the new role of Executive Creative Director. He assumes leadership of the agency’s creative department from Laura Fegley who left the agency this summer.

Walker has led the agency’s recent work for The Illinois Lottery, including the new Holiday Classic campaign, Watch Claude, an online interactive experience and [Read More]
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OKRP Introduces Claude The Hamster – A New Holiday Classic

by The Chicago Egotist / December 5, 2020 /
O'Keefe Reinhard & Paul taps into our united desire for sweet distraction with a charming new holiday hero - Claude The Hamster - who stars in a "live" watchable webcam and a series of television, video, out of home and on-premise ads for the Illinois Lottery's popular holiday gift - Instant Tickets.

Claude is first introduced to viewers in a .60 and .30 second ad that reveals his charming appeal. We see that when not in his cage, Claud[Read More]
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Meijer Breaks New Holiday Advertising That Takes “Believe” Message Into the Covid Era, Created By Biscuit Filmworks’ Noam Murro and The Distillery Project

by thelaegotist / December 1, 2020 /
Hopeful message tells viewers “Christmas is Coming”

Midwestern retail chain Meijer launched “You Better Not Pout,” its latest holiday commercial, on Black Friday, Nov. 27, which chronicles a family’s attempt to celebrate a COVID-impacted Christmas.

The work was created by Chicago-based independent advertising agency The Distillery Project (TDP) and doesn’t feature any imagery of stores or merchandise. Instead, the focus is on one family as they decorate th[Read More]
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Fred & Farid and JCDecaux Launch First-Ever “We Keep Going” Campaign

by Egotist / October 29, 2020 /
JCDecaux, known for its unique and innovative OOH media, has partnered with the global creative boutique Fred & Farid to develop a campaign using its Digital Street Furniture programs in four major U.S cities: Chicago, New York, Los Angeles and Boston. The campaign will be displayed across JCDecaux’s Digital Network of 500 displays, as well as on static inventory in Los Angeles (Outfront/JCDecaux).

Instead of taking a traditional B2B approach to reach new advertisers, Fred &[Read More]
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Ogilvy Chicago Launches Effort to Save The US Post Office

by The Chicago Egotist / October 22, 2020 /
Ogilvy Chicago turns the time-honored creed of the Postal Worker into a modern day litany of the challenges the US Post Office faces in a new campaign designed to 'save' the Post Office.

The work directs concerned citizens to a new movement Stand By Your Mail which is described as a People’s Postal Rescue Campaign that brings together filmmakers, writers, campaigners and concerned citizens LIKE YOU to champion a vita[Read More]
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Mojo Supermarket Hacks Instagram to Promote Rihanna’s SavageXFenty Fashion Show

by The Chicago Egotist / September 25, 2020 /
SavageXFenty and Amazon Prime Video will begin streaming Rihanna's Savage x Fenty Show Vol. 2. To promote this event, they tapped creative agency Mojo Supermarket to develop the announcement campaign.
The #SavageNotSorry campaign flips Instagram’s own ‘sensitive content’ UX on its head by putting fake Instagram censorship warnings on posts such as[Read More]
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MOJO Supermarket Hires Kendra Schaaf as Managing Director – Iowa Native Takes Leadership Role

by The Chicago Egotist / September 17, 2020 /
Following a lengthy search for just the right person to lead its client and business operations, Mojo Supermarket is hiring Kendra Schaaf as Managing Director, a new role at the agency. Kendra, a Droga5 vet, joins Mojo Supermarket from the New York Times’ agency Fake Love where she was VP Client Services.

“We were looking for a very specific person. Someone who understands the relentlessness that goes into building meaningful brands that get[Read More]
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