Stephani Estes Promoted to Executive Vice President, General Manager of Cramer-Krasselt Chicago Office

by The Chicago Egotist / September 16, 2021 /
Independent marketing and advertising agency, Cramer-Krasselt (C-K), has promoted Stephani Estes to the position of executive vice president, general manager of its Chicago headquarters. Estes was promoted to associate general manager in January 2021 and will take over full management duties of the Chicago office from C-K's President and COO Karen Seamen who will focus on overall agency operations and new business. Seamen has held the GM role since 2005.
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The Distillery Project Urges Shoppers to “Get Real” in New Creative for Fresh Thyme Market

by The Chicago Egotist / September 16, 2021 /
Independent, creative and strategic agency The Distillery Project (TDP) has created a new marketing campaign for Midwestern full-service specialty retailer [Read More]
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Elmwood Launches First Brand Campaign for Summit Health

by The Chicago Egotist / September 7, 2021 /
Summit Health today announced the launch of its first consumer advertising campaign to illustrate its capabilities as a connected health care network. Created by the 2019 merger of Summit Medical Group and CityMD, Summit Health is bringing deep clinical integration, an enhanced digital experience for patients, and growth in providers and locations to the greater New York metropolitan area.

Produced by Summit Health’s branding and marketing[Read More]
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Match Says “Adults Date Better” in New Campaign from Mojo Supermarket

by The Chicago Egotist / August 11, 2021 /
In a world that treats adult singles like leftovers, Match believes that everything that makes them “adult”—life experience, confidence, emotional maturity—is actually what makes them so damn attractive. While other dating apps romanticize young love, Match is changing the conversation, proclaiming that "Adults Date Better."

The new brand platform created by Mojo Supermarket, clearly identifies an overlooked segment of the datin[Read More]
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Hayden5 Produces CROWN Day PSA Celebrating Black Hair

by Egotist / August 4, 2021 /
Production company Hayden5 recently teamed up with Phenomenal, a female-driven media brand and creative agency dedicated to underrepresented communities, to create and finance “Own Your Crown.” The PSA is a poetic tribute to the legacy, rituals, and strength of Black women and their hair.

Directed by JJ Anderson, “Own Your Crown” (:60) portrays Black hair as a representation of intergenerational po[Read More]
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DDB North America Introduces New Growth Team

by The Chicago Egotist / July 27, 2021 /
Photo: Elaine Purcell joins DDB as Chief Growth Officer

DDB North America announced that Elaine Purcell is joining its North America leadership team as Chief Growth Officer and Adrienne Marcino is joining as Business Development and Growth Director. The partnership will handle net new business and organic growth strategy across DDB’s North America Offices in the US and Canada.

“We are thrilled to be reinvigorating our growth team[Read More]
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The Distillery Project Adds to Creative Department with key Hires

by The Chicago Egotist / June 9, 2021 /
The Distillery Project (TDP) has made three significant hires in its Talent department. Joining the agency are Associate Creative Director Jig-zed dPa’wo, Copywriter Erin Macdonald, and Creative Director Phil Jungmann have joined the agency’s Chicago office.

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Match Tells Singles To “Lick Every Stranger They Can” This Summer – Then Come to Them When They are Ready for Something Serious

by The Chicago Egotist / May 27, 2021 /
As the world starts to reopen and life finally gets back to normal, the dating app Match finds itself in an unexpected situation. As a service that specializes in meaningful relationships, Match is excited for dating to begin again. However, as terms like “Slutty Summer” and “Hot Vax Summer” exploded in popularity this spring, it’s become clear many singles aren’t looking for the kind of commitment Match offers. Instead of discouraging these si[Read More]
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