• [email protected] Webinar Helps Working Moms Release Their Inner Leaders

    by / August 3, 2018 / 4A’s sponsored coaching program begins August  29 When presented with the challenge of juggling the demands of a thriving advertising agency career with a satisfying family life, some of us may seek sanctuary in a classic TV commercial: “Calgon, take me away!” Today, there’s a real solution: a live virtual coaching program designed to maintain and grow women as leaders within agencies. [Read More]

  • R/GA Establishes Dedicated AI Offering

    by / July 25, 2018 / Photo (left to right), Matt Marcus and Michael Morowitz, R/GA Brand AI Leaders R/GA has established a Brand AI offering that will be based in Chicago, to design and build AI solutions for brand partners with the goal of transforming the customer experience. The dedicated Brand AI team will leverage R/GA’s transformation model to help clients digitally evolve and adopt automated technologi[Read More]

  • OKRP Accelerates Growth with Nine Additions to Creative Staff

    by / July 23, 2018 / Photo caption: L to R (back): Madison Jackson, Will Carter, Miku Kinnear, Noel Margonza, Danae Belanger: L to R (center): Carolyn Bergen, Michelle Litos; L to R (front): Andrea Knowles, Joe Wangler O'Keefe Reinhard & Paul is continuing to grow its agency capabilities with the addition of nine new creative employees that cross multiple disciplines designed to deliver creative and digital exce[Read More]

  • Canada’s Cassies Join Global Effie Awards Network to become Effie Canada

    by / June 22, 2018 / From L-R, Traci Alford, President and CEO at Effie Worldwide and Scott Knox, ICA president and CEO The CASSIES Awards, which have honored marketing ROI in Canada since 1993, are joining the global Effie Awards network to become Effie Canada.  The transformation of the CASSIES into Effie Canada is being led by the Institute of Communication Agencies (ICA), the professional business association r[Read More]

  • Q&A With The VCU Brandcenter

    by / May 17, 2018 / The VCU Brandcenter is one of the leading advertising graduate programs in the country — an alma mater to some of the most recognized and respected names in the industry, a go-to for top recruiters, and a hotbed for driven young talent seeking both careers and entrepreneurial ventures in and around the marketing, advertising, tech and creative arenas. Since launching its graduate program over 20[Read More]

  • How to Create and Foster an Effectiveness Culture

    by / May 14, 2018 / Members of the 2018 North American Grand Effie Jury weighed in on how their companies are building and maintaining an effectiveness culture.  The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42nd Street in New York.  Since 1968, the Effie Awards have honored marketing effectiveness and are presented by Effie Worldwid[Read More]

  • North American Effie Awards Announces 2018 Grand Effie Jury

    by / May 14, 2018 / Members of the 2018 North American Grand Effie Jury were recently announced, with Carolyn Everson, vice president of global marketing solutions, Facebook and Nick Law, chief creative officer of Publicis Group and president, Publicis Communications serving as co-chairs. The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42[Read More]