by The Chicago Egotist / October 15, 2018 / Chicago-based meal kit company Home Chef, now owned by Kroger, is distinguishing itself as the meal solution for chefs of all cooking abilities in a new ad campaign from O’Keefe Reinhard & Paul. The advertising features a representation of everyday people who become "heroes of the kitchen" by showing how easy it is to create amazing meals—garnishes, zesting and brown butter saucing inclu[Read More]
by The Chicago Egotist / October 11, 2018 / Pavone Marketing Group, an integrated marketing and communications group with agencies specializing in food & beverage marketing, senior & retirement living, and marketing research & innovation, has named Jonathan Cooper to lead communication strategies. “What we see in Jonathan is an understanding of the convergence of content – and we know our clients will benefit from that thi[Read More]
by The Chicago Egotist / October 9, 2018 / Ace Hardware is amplifying its place as a retailer in its own category — distinguishing itself from Home Depot, Lowe’s and Amazon – in a new advertising campaign from O’Keefe Reinhard & Paul that establishes Ace as ‘The Home Convenience Store.’ The positioning leverages the 5,000+ store-large national footprint of the retailer-owned cooperative and its presence in its customers’[Read More]
by The Chicago Egotist / October 5, 2018 / The Allstate Foundation, today debuted a public service announcement from Leo Burnett Chicago featuring tennis champion, philanthropist and Allstate Foundation Purple Purse program ambassador Serena Williams. The new video, "Invisible Weapon," aims to bring awareness to financial abuse, a controlling tactic frequently used by domestic violence abusers and one of the primary reasons victims stay i[Read More]
by The Chicago Egotist / October 3, 2018 / Capital One has revamped its Savor card and now offers customers 4% cash back on dining and entertainment. To support the relaunch of the card and promote it’s benefits, Capital One with help from DDB Chicago, is introducing a new advertising campaign called “Go Out. Cash In.” which features real families, real couples, real groups of friends, doing exactly what the card rewards: having fun [Read More]
by The Chicago Egotist / October 2, 2018 / Award-winning agency 72 & Sunny is taking an aggressive approach to bringing a more diverse workforce into its offices by inviting 5 young people who will bring a new perspective to the ad industry to join the agency at this year's The 3% Conference in Chicago. The conference and the organization behind it aims to create opportunity for people from diverse backgrounds to break glass ceilings[Read More]
by The Chicago Egotist / September 25, 2018 / Social Deviant, the Chicago-based, full-service creative agency is adding to its growing ranks as it attracts a slew of new business this year from such clients as The Disney Channel, CareerBuilder, Hanna Andersson, Columbia College Chicago and the National Restaurant Association Show. Leaning into this growth, the agency has added depth in both creative and strategic areas. On the creative sid[Read More]
by thelaegotist / September 25, 2018 / Firstborn has just launched “RBG for Good”, the mobile WebAR experience that lets you watch over a pocket-sized Ruth Bader Ginsberg as she fights for your rights. Users can help her stay fit, rested, and on the top of her game through a series of “exercises” intended to keep RBG going strong. No need to download an app, or scan a Snapcode, the experience can be accessed through on your mo[Read More]
