Advertising Archives - The Chicago EgotistThe Chicago Egotist

The Escape Pod Adds Senior Leadership – Hires Three New Executives

by The Chicago Egotist / June 18, 2019 /
Independent agency The Escape Pod announced today that it has named several new executives to its leadership team. Derek Sherman has been appointed Executive Creative Director, Tyler Moore is Director of Integrated Strategy, and Holly Willis is VP Account Director. The trio will be responsible for stewarding the next generation of creativity and business growth for the agency.

“When you are in the midst of transformation, having the right ex[Read More]
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R/GA Chicago Bolsters Client Services Team with Female Leadership

by The Chicago Egotist / May 16, 2019 /
R/GA, the promotion of Nancy Horrow to managing director, client services and the hire of DeNeatra Love as account director. The news demonstrates R/GA Chicago's initiatives to invest in diverse talent and drive the best ideas forward.

As managing director, client services Nancy Harrow oversees a talented team working to drive transformative results for the office’s expanding portfolio of clients like Cleveland Clinic, Cars.com, Harley Davidson, [Read More]
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M&M’S “BAD PASSENGERS” IS AMERICA’S TOP PICK IN SPOTBOWL SUPER BOWL AD POLL

by thelaegotist / February 4, 2019 /
Olay wins digital battle as most-talked-about brand on social media

Budweiser’s Clydesdales made a triumphant return to the Super Bowl, and Hyundai took us for a ride on the world’s most unpleasant elevator, but it was a spot from M&M’S, featured some quarreling candies, that took home the win in SpotBowl’s annual Super Bowl commercial poll. The poll, in its 16th year, is the creation of advertising agenc[Read More]
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Women Will Be MVPs of 2019 Super Bowl Ads, SpotBowl Predicts

by thelaegotist / February 1, 2019 /
The Super Bowl is the biggest day of the year for two things: football and advertising. And, depending on who you ask, the ads might even be the real star of the show.

According to a study by Statista, nearly a quarter of all Super Bowl viewers consider the ads to be the most important part of the game—and we can assume that most of the remaining audience doesn’t mind the commercials, either.

But what makes a good Super Bowl ad? And what trends should would-be advertisers [Read More]
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Jason Peterson Launches New Agency – “The Times”

by The Chicago Egotist / January 16, 2019 /
Former Havas CCO Jason Peterson has launched a new “content and culture advertising agency” in Chicago called "The Times.”

The news of the agency was first reported by Campaign Magazine in a [Read More]
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MERGE Hires Lauren Tucker as Chief Strategy Officer

by The Chicago Egotist / October 24, 2018 /
Full-service advertising, marketing and media network, MERGE, has named Lauren Tucker to a new position: chief strategy officer. She is based in Chicago and will work across the network for select Chicago, Boston and Atlanta clients and will report to MERGE CEO Ron Bess.

“Lauren has a diverse, well-rounded background that covers strategy, planning, CRM, media and performance analytics. Importantly, every role she’s played has been data driven,[Read More]
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Effie Worldwide Names Veronica Parker-Hahn SVP Growth & Innovation

by The Chicago Egotist / October 23, 2018 /
Parker-Hahn will Lead Educational Initiatives

Effie Worldwide announced today that Veronica Parker-Hahn has joined the organization as SVP of Growth & Innovation, a new position for the non-profit. For 50 years, Effie has led, inspired and championed the practice and practitioners of marketing effectiveness, and is best known for the Effie Awards, which runs 50+ programs globally.

Parker-Hahn is charged with expanding the[Read More]
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OKRP Launches National Campaign for Home Chef

by The Chicago Egotist / October 15, 2018 /
Chicago-based meal kit company Home Chef, now owned by Kroger, is distinguishing itself as the meal solution for chefs of all cooking abilities in a new ad campaign from O’Keefe Reinhard & Paul. The advertising features a representation of everyday people who become "heroes of the kitchen" by showing how easy it is to create amazing meals—garnishes, zesting and brown butter saucing included—with Home Chef.
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