Advertising Archives - The Chicago EgotistThe Chicago Egotist

Master Class in Creating Brand Positioning Platforms

by The Chicago Egotist / August 20, 2019 /
Brand research and strategy firm First the Trousers Than the Shoes will be leading a workshop in Chicago on September 18 and 19 about "the art and craft of developing outstanding positioning platforms" for strategists, researchers, consultants, etc.

The sessions will be led by Ulli Appelbaum, an award-winning independent consultant and former senior strategist at BBDO Chicago, Leo Burnett, Fallon, and Sapient Nitro.

This worksh[Read More]
- 0
- Share
- Tweet
Camp + King Lands Papa John’s and Will Work with Brand from Chicago Office

by The Chicago Egotist / August 19, 2019 /
Papa John’s International, Inc. has named Camp + King as its creative agency of record. The announcement comes as the company prepares to launch a new advertising campaign, featuring Shaquille O’Neal, Papa John’s franchisee and Board Member.

“We wanted a creative team who could showcase Shaquille’s unique, authentic relationship with the Papa John’s brand. We believe Camp + King is the right partner for us,” Karlin Linhardt, Papa John[Read More]
- 0
- Share
- Tweet
Jordan Doucette Named Chief Creative Officer at Leo Burnett Chicago

by The Chicago Egotist / August 6, 2019 /
(PhotoL to R: Liz Taylor, chief creative officer, Leo Burnett Worldwide; Jordan Doucette, chief creative officer, Leo Burnett Chicago; Emma Montgomery, president and chief strategy officer, Leo Burnett Chicago).

Leo Burnett Chicago has elevated Jordan Doucette to th[Read More]
- 0
- Share
- Tweet
C-K Names Stephani Estes New Senior Vice President, Executive Director of Media

by Egotist / July 17, 2019 /
Cramer-Krasselt announced the promotion of Stephani Estes to senior vice president, executive director of media, effective immediately. Estes will oversee media strategy and activation, programmatic trading, paid search and paid social, media operations and staff across C-K’s three offices in Chicago, New York and Milwaukee.

In her previous role as senior vice president, director of media strategy, Estes modernized the media planning and development pr[Read More]
- 0
- Share
- Tweet
We Are Unlimited Turns Diverse Hands into Arches for #NationalFrenchFryDay

by The Chicago Egotist / July 16, 2019 /
McDonald's agency We Are Unlimited once again leverages the iconic golden arches in a celebration of both french fries and diversity as sets of hands of different colors come together to form the famed "M." The new work was created in honor of #NationalFrenchFryDay - yes, that is a thing - because of cou[Read More]
- 0
- Share
- Tweet
Ace Takes on Amazon with Launch of Delivery Service in Ads from OKRP

by The Chicago Egotist / July 16, 2019 /

Just as Amazon’s Prime Day launches, Ace Hardware is amping up its support for its recently announced e-commerce delivery service in a new advertising campaign from O’Keefe [Read More]
- 0
- Share
- Tweet
The Escape Pod Adds Senior Leadership – Hires Three New Executives

by The Chicago Egotist / June 18, 2019 /
Independent agency The Escape Pod announced today that it has named several new executives to its leadership team. Derek Sherman has been appointed Executive Creative Director, Tyler Moore is Director of Integrated Strategy, and Holly Willis is VP Account Director. The trio will be responsible for stewarding the next generation of creativity and business growth for the agency.

“When you are in the midst of transformation, having the right ex[Read More]
- 0
- Share
- Tweet
R/GA Chicago Bolsters Client Services Team with Female Leadership

by The Chicago Egotist / May 16, 2019 /
R/GA, the promotion of Nancy Horrow to managing director, client services and the hire of DeNeatra Love as account director. The news demonstrates R/GA Chicago's initiatives to invest in diverse talent and drive the best ideas forward.

As managing director, client services Nancy Harrow oversees a talented team working to drive transformative results for the office’s expanding portfolio of clients like Cleveland Clinic, Cars.com, Harley Davidson, [Read More]
- 0
- Share
- Tweet