HEATHER MCMAHAN + STOUFFER’S Bringing Mac + Cheese to every “PANTRY” in USA

by thenewyorkegotist / March 19, 2025 /

For the first time in 100 years, Stouffer’s mac and cheese is leaving the freezer and coming to the pantry aisle. So to launch their new, first ever, pantry-ready Supreme Shells & Cheese, Stouffer’s announced they wanted to fill every Pantry in America. Sounds impossible, right?  

Not when you realize we’re talking about people with the last name “Pantry.” And there are only about 90 of those spread out across the US. <[Read More]

Adweek Announces Cutting-Edge and Groundbreaking Hire to Unlock the Future of Growth

by thenewyorkegotist / February 20, 2025 /

Adweek, the leading source for advertising, marketing, and media insights, today announced a revolutionary expansion of its Marketing Vanguard program, a unique resource for chief marketing officers.  As part of this expansion, Liz Kneebone was appointed vice president of Community Programs and Development. 

An Adweek statement cited Kneebone’s “deep expertise” in cultivating executive communities as one of the reasons the ANA alum will be[Read More]

MATCH GROUP’S BLK TEAMS UP WITH RAPPERS TRINA AND SAUCY SANTANA FOR NEW SINGLE “NO VOTING NO VUCKING”

by thelaegotist / October 4, 2022 /

The Distillery Project and Meijer Debut Second Round of Community Outreach Advertising

by thelaegotist / September 23, 2022 /

The Distillery Project (TDP) has completed its second annual community campaign for Midwestern retailer Meijer. The creative is running on online video and social media in the six states where Meijer has more than 258 supercenters - Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. It will run through October 31.

Meijer has always been about providing families with the essentials, such as groceries and jobs. But for decades, [Read More]

Global Nutrition and Supplements Brand Myprotein Taps Indie Agency Troup for Product Launch

by thelaegotist / September 14, 2022 /

Digital marketing campaign supports Whey Forward protein powder

Myprotein, the world’s largest online consumer sports nutrition brand, hired indie creative agency Troup to develop an awareness campaign to introduce active Gen Zers in the U.S. to Whey Forward: a ready-to-mix product that easily dissolves into liquids with the taste and texture of traditional dairy.

The [Read More]

Tom Murphy Joins Wunderman Thompson North America as Chief Creative Officer

by thelaegotist / August 16, 2022 /

McCann’s Chief Creative Officer, Tom Murphy has been named the Chief Creative Officer ofWunderman Thompson North America.   He’s best known for his track record of creative excellence that drove McCann’s most celebrated work of the past decade, including the iconic “Fearless Girl” for State Street Global Advisors.  During Tom’s tenure, the agency won 110 Lions, including 7 Grand Prix and topped th[Read More]