M&M’S “BAD PASSENGERS” IS AMERICA’S TOP PICK IN SPOTBOWL SUPER BOWL AD POLL

by thelaegotist / February 4, 2019 /
Olay wins digital battle as most-talked-about brand on social media

Budweiser’s Clydesdales made a triumphant return to the Super Bowl, and Hyundai took us for a ride on the world’s most unpleasant elevator, but it was a spot from M&M’S, featured some quarreling candies, that took home the win in SpotBowl’s annual Super Bowl commercial poll. The poll, in its 16th year, is the creation of advertising agenc[Read More]
- 0
- Share
- Tweet
Women Will Be MVPs of 2019 Super Bowl Ads, SpotBowl Predicts

by thelaegotist / February 1, 2019 /
The Super Bowl is the biggest day of the year for two things: football and advertising. And, depending on who you ask, the ads might even be the real star of the show.

According to a study by Statista, nearly a quarter of all Super Bowl viewers consider the ads to be the most important part of the game—and we can assume that most of the remaining audience doesn’t mind the commercials, either.

But what makes a good Super Bowl ad? And what trends should would-be advertisers [Read More]
- 0
- Share
- Tweet
Jason Peterson Launches New Agency – “The Times”

by The Chicago Egotist / January 16, 2019 /
Former Havas CCO Jason Peterson has launched a new “content and culture advertising agency” in Chicago called "The Times.”

The news of the agency was first reported by Campaign Magazine in a [Read More]
- 0
- Share
- Tweet
MERGE Hires Lauren Tucker as Chief Strategy Officer

by The Chicago Egotist / October 24, 2018 /
Full-service advertising, marketing and media network, MERGE, has named Lauren Tucker to a new position: chief strategy officer. She is based in Chicago and will work across the network for select Chicago, Boston and Atlanta clients and will report to MERGE CEO Ron Bess.

“Lauren has a diverse, well-rounded background that covers strategy, planning, CRM, media and performance analytics. Importantly, every role she’s played has been data driven,[Read More]
- 0
- Share
- Tweet
Effie Worldwide Names Veronica Parker-Hahn SVP Growth & Innovation

by The Chicago Egotist / October 23, 2018 /
Parker-Hahn will Lead Educational Initiatives

Effie Worldwide announced today that Veronica Parker-Hahn has joined the organization as SVP of Growth & Innovation, a new position for the non-profit. For 50 years, Effie has led, inspired and championed the practice and practitioners of marketing effectiveness, and is best known for the Effie Awards, which runs 50+ programs globally.

Parker-Hahn is charged with expanding the[Read More]
- 0
- Share
- Tweet
OKRP Launches National Campaign for Home Chef

by The Chicago Egotist / October 15, 2018 /
Chicago-based meal kit company Home Chef, now owned by Kroger, is distinguishing itself as the meal solution for chefs of all cooking abilities in a new ad campaign from O’Keefe Reinhard & Paul. The advertising features a representation of everyday people who become "heroes of the kitchen" by showing how easy it is to create amazing meals—garnishes, zesting and brown butter saucing included—with Home Chef.
[Read More]
- 0
- Share38
- Tweet
Jonathan Cooper Joins Pavone Marketing Group as Communication Director

by The Chicago Egotist / October 11, 2018 /
Pavone Marketing Group, an integrated marketing and communications group with agencies specializing in food & beverage marketing, senior & retirement living, and marketing research & innovation, has named Jonathan Cooper to lead communication strategies.

“What we see in Jonathan is an understanding of the convergence of content – and we know our clients will benefit from that thinking and leadership,” said Michael Pavone, p[Read More]
- 0
- Share
- Tweet
Ace Hardware Positions Itself as “Home Convenience Store” – New Brand Platform from OKRP Takes on Big Box Stores

by The Chicago Egotist / October 9, 2018 /
Ace Hardware is amplifying its place as a retailer in its own category — distinguishing itself from Home Depot, Lowe’s and Amazon – in a new advertising campaign from O’Keefe Reinhard & Paul that establishes Ace as ‘The Home Convenience Store.’

The positioning leverages the 5,000+ store-large national footprint of the retailer-owned cooperative and its presence in its customers’ neighborhoods [Read More]
- 0
- Share
- Tweet