by thelaegotist / March 8, 2021 /
This International Women’s Day, RAINN (Rape, Abuse, & Incest National Network) has partnered with director Samantha Scaffidi of SMUGGLER and creative agency MIRIMAR to develop and craft a powerful awareness piece that highlights the fear and violence transgender women face every day. The public service announcement shows how RAINN supports all abuse survivors.
by thelaegotist / February 11, 2021 /
Nostalgic restaurant chain celebrates Valentine’s Day with sensual suite of offbeat gifts
A&W, the 100-year-old restaurant chain known for unbeatable root beer floats and the invention of the beloved bacon cheeseburger, is calling a truce to the Chicken Sandwich War this Valentine’s Day and encouraging humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead. The theme? A&W’s Hand-Breaded Chicken Tenders, of course.
Starting on Feb[Read More]
by The Chicago Egotist / December 11, 2020 /
To provide some holiday relief and brightness for parents, Tropicana has created three types of incognito mini fridges filled with the makings for mimosas. The unsuspecting mini fridges are filled with orange juice and champagne and designed to blend into the home environment, including a storage cabinet for the bathroom, a tool cart for the basement, and a hamper for the closet to help parents #TakeAMimoment of brightness into their day.
by The Chicago Egotist / December 10, 2020 /
O’Keefe Reinhard & Paul is adding a level to its creative leadership with the promotion of Aubrey Walker to the new role of Executive Creative Director. He assumes leadership of the agency’s creative department from Laura Fegley who left the agency this summer.
Walker has led the agency’s recent work for The Illinois Lottery, including the new Holiday Classic campaign, Watch Claude, an online interactive experience and [Read More]
by The Chicago Egotist / December 5, 2020 /
O'Keefe Reinhard & Paul taps into our united desire for sweet distraction with a charming new holiday hero - Claude The Hamster - who stars in a "live" watchable webcam and a series of television, video, out of home and on-premise ads for the Illinois Lottery's popular holiday gift - Instant Tickets.
Claude is first introduced to viewers in a .60 and .30 second ad that reveals his charming appeal. We see that when not in his cage, Claud[Read More]
by thelaegotist / December 1, 2020 /
Hopeful message tells viewers “Christmas is Coming”
Midwestern retail chain Meijer launched “You Better Not Pout,” its latest holiday commercial, on Black Friday, Nov. 27, which chronicles a family’s attempt to celebrate a COVID-impacted Christmas.
The work was created by Chicago-based independent advertising agency The Distillery Project (TDP) and doesn’t feature any imagery of stores or merchandise. Instead, the focus is on one family as they decorate th[Read More]
by Egotist / October 29, 2020 /
JCDecaux, known for its unique and innovative OOH media, has partnered with the global creative boutique Fred & Farid to develop a campaign using its Digital Street Furniture programs in four major U.S cities: Chicago, New York, Los Angeles and Boston. The campaign will be displayed across JCDecaux’s Digital Network of 500 displays, as well as on static inventory in Los Angeles (Outfront/JCDecaux).
Instead of taking a traditional B2B approach to reach new advertisers, Fred &[Read More]
by The Chicago Egotist / October 22, 2020 /
Ogilvy Chicago turns the time-honored creed of the Postal Worker into a modern day litany of the challenges the US Post Office faces in a new campaign designed to 'save' the Post Office.
The work directs concerned citizens to a new movement Stand By Your Mail which is described as a People’s Postal Rescue Campaign that brings together filmmakers, writers, campaigners and concerned citizens LIKE YOU to champion a vita[Read More]
