Advertising Archives - The Chicago EgotistThe Chicago Egotist

MERGE Hires Lauren Tucker as Chief Strategy Officer

by The Chicago Egotist / October 24, 2018 / Full-service advertising, marketing and media network, MERGE, has named Lauren Tucker to a new position: chief strategy officer. She is based in Chicago and will work across the network for select Chicago, Boston and Atlanta clients and will report to MERGE CEO Ron Bess. “Lauren has a diverse, well-rounded background that covers strategy, planning, CRM, media and performance analytics. Importan[Read More]
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Effie Worldwide Names Veronica Parker-Hahn SVP Growth & Innovation

by The Chicago Egotist / October 23, 2018 / Parker-Hahn will Lead Educational Initiatives Effie Worldwide announced today that Veronica Parker-Hahn has joined the organization as SVP of Growth & Innovation, a new position for the non-profit. For 50 years, Effie has led, inspired and championed the practice and practitioners of marketing effectiveness, and is best known for the Effie Awards, which runs 50+ programs globally. Parker-H[Read More]
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OKRP Launches National Campaign for Home Chef

by The Chicago Egotist / October 15, 2018 / Chicago-based meal kit company Home Chef, now owned by Kroger, is distinguishing itself as the meal solution for chefs of all cooking abilities in a new ad campaign from O’Keefe Reinhard & Paul. The advertising features a representation of everyday people who become "heroes of the kitchen" by showing how easy it is to create amazing meals—garnishes, zesting and brown butter saucing inclu[Read More]
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Jonathan Cooper Joins Pavone Marketing Group as Communication Director

by The Chicago Egotist / October 11, 2018 / Pavone Marketing Group, an integrated marketing and communications group with agencies specializing in food & beverage marketing, senior & retirement living, and marketing research & innovation, has named Jonathan Cooper to lead communication strategies. “What we see in Jonathan is an understanding of the convergence of content – and we know our clients will benefit from that thi[Read More]
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Ace Hardware Positions Itself as “Home Convenience Store” – New Brand Platform from OKRP Takes on Big Box Stores

by The Chicago Egotist / October 9, 2018 / Ace Hardware is amplifying its place as a retailer in its own category — distinguishing itself from Home Depot, Lowe’s and Amazon – in a new advertising campaign from O’Keefe Reinhard & Paul that establishes Ace as ‘The Home Convenience Store.’ The positioning leverages the 5,000+ store-large national footprint of the retailer-owned cooperative and its presence in its customers’[Read More]
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Serena Williams Urges Action to End Domestic Abuse for Allstate Foundation PSA

by The Chicago Egotist / October 5, 2018 / The Allstate Foundation, today debuted a public service announcement from Leo Burnett Chicago featuring tennis champion, philanthropist and Allstate Foundation Purple Purse program ambassador Serena Williams. The new video, "Invisible Weapon," aims to bring awareness to financial abuse, a controlling tactic frequently used by domestic violence abusers and one of the primary reasons victims stay i[Read More]
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DDB Goes to Town for New Capital One Savor Card

by The Chicago Egotist / October 3, 2018 / Capital One has revamped its Savor card and now offers customers 4% cash back on dining and entertainment. To support the relaunch of the card and promote it’s benefits, Capital One with help from DDB Chicago, is introducing a new advertising campaign called “Go Out. Cash In.” which features real families, real couples, real groups of friends, doing exactly what the card rewards: having fun [Read More]
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72 & Sunny to Pay for Five Young Industry Wannabe’s to Attend 3% Conference in Chicago

by The Chicago Egotist / October 2, 2018 / Award-winning agency 72 & Sunny is taking an aggressive approach to bringing a more diverse workforce into its offices by inviting 5 young people who will bring a new perspective to the ad industry to join the agency at this year's The 3% Conference in Chicago. The conference and the organization behind it aims to create opportunity for people from diverse backgrounds to break glass ceilings[Read More]
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