Interns Wanted for BLAC Internship Program – “This Internship single-handedly changed my life”

by The Chicago Egotist / March 10, 2022 /
The independent agency led internship program, BLAC (Building Leaders & Creators), a 12-week paid internship for young Black creative thinkers, is now accepting applications at BLAC Internship. Interested applicants are asked to submit a 2-minute MP4 video that shows and/or tells what makes them a creative thinker and problem solver. Deadline is March 18th.

Now in its second year, the program takes place at 20 independent agencie[Read More]
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Blue Chip Introduces Single-Serve Daisy Cottage Cheese

by The Chicago Egotist / January 7, 2022 /
A new TV campaign for Daisy Brand aims to make busy adults re-envision cottage cheese. Created by Daisy Brand AOR Blue Chip, the “Grab a Daisy” spot features three different households where family members reach into the fridge for the brand’s new single-serve varieties and traditional tubs of cottage cheese to the tune of the brand’s now familiar jingle, “Only Daisy cottage cheese will do.”

Timed for the New Year and healthy eating season, the campaign will run n[Read More]
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Elmwood Launches First Brand Campaign for Summit Health

by The Chicago Egotist / September 7, 2021 /
Summit Health today announced the launch of its first consumer advertising campaign to illustrate its capabilities as a connected health care network. Created by the 2019 merger of Summit Medical Group and CityMD, Summit Health is bringing deep clinical integration, an enhanced digital experience for patients, and growth in providers and locations to the greater New York metropolitan area.

Produced by Summit Health’s branding and marketing[Read More]
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Match Says “Adults Date Better” in New Campaign from Mojo Supermarket

by The Chicago Egotist / August 11, 2021 /
In a world that treats adult singles like leftovers, Match believes that everything that makes them “adult”—life experience, confidence, emotional maturity—is actually what makes them so damn attractive. While other dating apps romanticize young love, Match is changing the conversation, proclaiming that "Adults Date Better."

The new brand platform created by Mojo Supermarket, clearly identifies an overlooked segment of the datin[Read More]
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Match Tells Singles To “Lick Every Stranger They Can” This Summer – Then Come to Them When They are Ready for Something Serious

by The Chicago Egotist / May 27, 2021 /
As the world starts to reopen and life finally gets back to normal, the dating app Match finds itself in an unexpected situation. As a service that specializes in meaningful relationships, Match is excited for dating to begin again. However, as terms like “Slutty Summer” and “Hot Vax Summer” exploded in popularity this spring, it’s become clear many singles aren’t looking for the kind of commitment Match offers. Instead of discouraging these si[Read More]
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Tropicana Wants Parents to #TakeAMimoment in New Campaign Created with MullenLowe PR (Even if it means escaping to the basement for a mimosa)

by The Chicago Egotist / December 11, 2020 /
To provide some holiday relief and brightness for parents, Tropicana has created three types of incognito mini fridges filled with the makings for mimosas. The unsuspecting mini fridges are filled with orange juice and champagne and designed to blend into the home environment, including a storage cabinet for the bathroom, a tool cart for the basement, and a hamper for the closet to help parents #TakeAMimoment of brightness into their day.

Mull [Read More]
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Mojo Supermarket Hacks Instagram to Promote Rihanna’s SavageXFenty Fashion Show

by The Chicago Egotist / September 25, 2020 /
SavageXFenty and Amazon Prime Video will begin streaming Rihanna's Savage x Fenty Show Vol. 2. To promote this event, they tapped creative agency Mojo Supermarket to develop the announcement campaign.
The #SavageNotSorry campaign flips Instagram’s own ‘sensitive content’ UX on its head by putting fake Instagram censorship warnings on posts such as[Read More]
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Miller Lite Celebrates Drinking Beer with Friends as the “Original Social Media” in New Work from DDB

by The Chicago Egotist / January 8, 2020 /
In a new initiative from DDB Chicago, Miller Lite is putting renewed emphasis on the beer brands positioning as the "original social media," with ads, branding offers and technology plays that show how sharing a beer together is what being social really means.

A series of new ads created by DDB Chicago, introduce the concept by focusing on missed connections — people staring at their phones instead of interacting with friends. Like the first "It's M[Read More]
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