Elmwood Launches First Brand Campaign for Summit Health

by The Chicago Egotist / September 7, 2021 /
Summit Health today announced the launch of its first consumer advertising campaign to illustrate its capabilities as a connected health care network. Created by the 2019 merger of Summit Medical Group and CityMD, Summit Health is bringing deep clinical integration, an enhanced digital experience for patients, and growth in providers and locations to the greater New York metropolitan area.

Produced by Summit Health’s branding and marketing[Read More]
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Match Says “Adults Date Better” in New Campaign from Mojo Supermarket

by The Chicago Egotist / August 11, 2021 /
In a world that treats adult singles like leftovers, Match believes that everything that makes them “adult”—life experience, confidence, emotional maturity—is actually what makes them so damn attractive. While other dating apps romanticize young love, Match is changing the conversation, proclaiming that "Adults Date Better."

The new brand platform created by Mojo Supermarket, clearly identifies an overlooked segment of the datin[Read More]
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Match Tells Singles To “Lick Every Stranger They Can” This Summer – Then Come to Them When They are Ready for Something Serious

by The Chicago Egotist / May 27, 2021 /
As the world starts to reopen and life finally gets back to normal, the dating app Match finds itself in an unexpected situation. As a service that specializes in meaningful relationships, Match is excited for dating to begin again. However, as terms like “Slutty Summer” and “Hot Vax Summer” exploded in popularity this spring, it’s become clear many singles aren’t looking for the kind of commitment Match offers. Instead of discouraging these si[Read More]
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Tropicana Wants Parents to #TakeAMimoment in New Campaign Created with MullenLowe PR (Even if it means escaping to the basement for a mimosa)

by The Chicago Egotist / December 11, 2020 /
To provide some holiday relief and brightness for parents, Tropicana has created three types of incognito mini fridges filled with the makings for mimosas. The unsuspecting mini fridges are filled with orange juice and champagne and designed to blend into the home environment, including a storage cabinet for the bathroom, a tool cart for the basement, and a hamper for the closet to help parents #TakeAMimoment of brightness into their day.

Mull [Read More]
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Mojo Supermarket Hacks Instagram to Promote Rihanna’s SavageXFenty Fashion Show

by The Chicago Egotist / September 25, 2020 /
SavageXFenty and Amazon Prime Video will begin streaming Rihanna's Savage x Fenty Show Vol. 2. To promote this event, they tapped creative agency Mojo Supermarket to develop the announcement campaign.
The #SavageNotSorry campaign flips Instagram’s own ‘sensitive content’ UX on its head by putting fake Instagram censorship warnings on posts such as[Read More]
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Miller Lite Celebrates Drinking Beer with Friends as the “Original Social Media” in New Work from DDB

by The Chicago Egotist / January 8, 2020 /
In a new initiative from DDB Chicago, Miller Lite is putting renewed emphasis on the beer brands positioning as the "original social media," with ads, branding offers and technology plays that show how sharing a beer together is what being social really means.

A series of new ads created by DDB Chicago, introduce the concept by focusing on missed connections — people staring at their phones instead of interacting with friends. Like the first "It's M[Read More]
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Master Class in Creating Brand Positioning Platforms

by The Chicago Egotist / August 20, 2019 /
Brand research and strategy firm First the Trousers Than the Shoes will be leading a workshop in Chicago on September 18 and 19 about "the art and craft of developing outstanding positioning platforms" for strategists, researchers, consultants, etc.

The sessions will be led by Ulli Appelbaum, an award-winning independent consultant and former senior strategist at BBDO Chicago, Leo Burnett, Fallon, and Sapient Nitro.

This worksh[Read More]
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Camp + King Lands Papa John’s and Will Work with Brand from Chicago Office

by The Chicago Egotist / August 19, 2019 /
Papa John’s International, Inc. has named Camp + King as its creative agency of record. The announcement comes as the company prepares to launch a new advertising campaign, featuring Shaquille O’Neal, Papa John’s franchisee and Board Member.

“We wanted a creative team who could showcase Shaquille’s unique, authentic relationship with the Papa John’s brand. We believe Camp + King is the right partner for us,” Karlin Linhardt, Papa John[Read More]
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