Brand Strategy Archives - The Chicago EgotistThe Chicago Egotist

Miller Lite Celebrates Drinking Beer with Friends as the “Original Social Media” in New Work from DDB

by The Chicago Egotist / January 8, 2020 /
In a new initiative from DDB Chicago, Miller Lite is putting renewed emphasis on the beer brands positioning as the "original social media," with ads, branding offers and technology plays that show how sharing a beer together is what being social really means.

A series of new ads created by DDB Chicago, introduce the concept by focusing on missed connections — people staring at their phones instead of interacting with friends. Like the first "It's M[Read More]
- 0
- Share
- Tweet
Master Class in Creating Brand Positioning Platforms

by The Chicago Egotist / August 20, 2019 /
Brand research and strategy firm First the Trousers Than the Shoes will be leading a workshop in Chicago on September 18 and 19 about "the art and craft of developing outstanding positioning platforms" for strategists, researchers, consultants, etc.

The sessions will be led by Ulli Appelbaum, an award-winning independent consultant and former senior strategist at BBDO Chicago, Leo Burnett, Fallon, and Sapient Nitro.

This worksh[Read More]
- 0
- Share
- Tweet
Camp + King Lands Papa John’s and Will Work with Brand from Chicago Office

by The Chicago Egotist / August 19, 2019 /
Papa John’s International, Inc. has named Camp + King as its creative agency of record. The announcement comes as the company prepares to launch a new advertising campaign, featuring Shaquille O’Neal, Papa John’s franchisee and Board Member.

“We wanted a creative team who could showcase Shaquille’s unique, authentic relationship with the Papa John’s brand. We believe Camp + King is the right partner for us,” Karlin Linhardt, Papa John[Read More]
- 0
- Share
- Tweet
Ace Takes on Amazon with Launch of Delivery Service in Ads from OKRP

by The Chicago Egotist / July 16, 2019 /

Just as Amazon’s Prime Day launches, Ace Hardware is amping up its support for its recently announced e-commerce delivery service in a new advertising campaign from O’Keefe [Read More]
- 0
- Share
- Tweet
Finalists for New Effie Awards Global ‘5 for 50’ Announced

by The Chicago Egotist / May 21, 2019 /
Effie announced today the finalists of the global ‘5 for 50’ Effie Award, which recognizes brands that have made Effie history and continue to grow, be effective and future-focused. The award marks the nonprofit’s 50^th year as the leading global authority on marketing effectiveness.

“Effie’s ‘5 for 50’ finalists have created effective work that continues to stand the test of time and is recognized throughout every corner of the world,” said Traci Alford,[Read More]
- 0
- Share
- Tweet
Jason Peterson Launches New Agency – “The Times”

by The Chicago Egotist / January 16, 2019 /
Former Havas CCO Jason Peterson has launched a new “content and culture advertising agency” in Chicago called "The Times.”

The news of the agency was first reported by Campaign Magazine in a [Read More]
- 0
- Share
- Tweet
Effie Launches Global Call for Entries for 5 for 50 Award

by The Chicago Egotist / January 15, 2019 /

To mark its 50th anniversary, Effie’s 5 for 50 Award has opened its global call for entries, with a campaign created by McCann Worldgroup which celebrates how truly effective work transcends marketing and becomes part of people’s everyday vernacular. The campaign summons the design elements and taglines of some of the most iconic Effie winners through the years including McDonald’s, Mas[Read More]
- 0
- Share
- Tweet
MERGE Hires Lauren Tucker as Chief Strategy Officer

by The Chicago Egotist / October 24, 2018 /
Full-service advertising, marketing and media network, MERGE, has named Lauren Tucker to a new position: chief strategy officer. She is based in Chicago and will work across the network for select Chicago, Boston and Atlanta clients and will report to MERGE CEO Ron Bess.

“Lauren has a diverse, well-rounded background that covers strategy, planning, CRM, media and performance analytics. Importantly, every role she’s played has been data driven,[Read More]
- 0
- Share
- Tweet