Brand Strategy Archives - The Chicago EgotistThe Chicago Egotist

Tropicana Wants Parents to #TakeAMimoment in New Campaign Created with MullenLowe PR (Even if it means escaping to the basement for a mimosa)

by The Chicago Egotist / December 11, 2020 /
To provide some holiday relief and brightness for parents, Tropicana has created three types of incognito mini fridges filled with the makings for mimosas. The unsuspecting mini fridges are filled with orange juice and champagne and designed to blend into the home environment, including a storage cabinet for the bathroom, a tool cart for the basement, and a hamper for the closet to help parents #TakeAMimoment of brightness into their day.

Mull [Read More]
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Mojo Supermarket Hacks Instagram to Promote Rihanna’s SavageXFenty Fashion Show

by The Chicago Egotist / September 25, 2020 /
SavageXFenty and Amazon Prime Video will begin streaming Rihanna's Savage x Fenty Show Vol. 2. To promote this event, they tapped creative agency Mojo Supermarket to develop the announcement campaign.
The #SavageNotSorry campaign flips Instagram’s own ‘sensitive content’ UX on its head by putting fake Instagram censorship warnings on posts such as[Read More]
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Miller Lite Celebrates Drinking Beer with Friends as the “Original Social Media” in New Work from DDB

by The Chicago Egotist / January 8, 2020 /
In a new initiative from DDB Chicago, Miller Lite is putting renewed emphasis on the beer brands positioning as the "original social media," with ads, branding offers and technology plays that show how sharing a beer together is what being social really means.

A series of new ads created by DDB Chicago, introduce the concept by focusing on missed connections — people staring at their phones instead of interacting with friends. Like the first "It's M[Read More]
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Master Class in Creating Brand Positioning Platforms

by The Chicago Egotist / August 20, 2019 /
Brand research and strategy firm First the Trousers Than the Shoes will be leading a workshop in Chicago on September 18 and 19 about "the art and craft of developing outstanding positioning platforms" for strategists, researchers, consultants, etc.

The sessions will be led by Ulli Appelbaum, an award-winning independent consultant and former senior strategist at BBDO Chicago, Leo Burnett, Fallon, and Sapient Nitro.

This worksh[Read More]
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Camp + King Lands Papa John’s and Will Work with Brand from Chicago Office

by The Chicago Egotist / August 19, 2019 /
Papa John’s International, Inc. has named Camp + King as its creative agency of record. The announcement comes as the company prepares to launch a new advertising campaign, featuring Shaquille O’Neal, Papa John’s franchisee and Board Member.

“We wanted a creative team who could showcase Shaquille’s unique, authentic relationship with the Papa John’s brand. We believe Camp + King is the right partner for us,” Karlin Linhardt, Papa John[Read More]
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Ace Takes on Amazon with Launch of Delivery Service in Ads from OKRP

by The Chicago Egotist / July 16, 2019 /

Just as Amazon’s Prime Day launches, Ace Hardware is amping up its support for its recently announced e-commerce delivery service in a new advertising campaign from O’Keefe [Read More]
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Finalists for New Effie Awards Global ‘5 for 50’ Announced

by The Chicago Egotist / May 21, 2019 /
Effie announced today the finalists of the global ‘5 for 50’ Effie Award, which recognizes brands that have made Effie history and continue to grow, be effective and future-focused. The award marks the nonprofit’s 50^th year as the leading global authority on marketing effectiveness.

“Effie’s ‘5 for 50’ finalists have created effective work that continues to stand the test of time and is recognized throughout every corner of the world,” said Traci Alford,[Read More]
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Jason Peterson Launches New Agency – “The Times”

by The Chicago Egotist / January 16, 2019 /
Former Havas CCO Jason Peterson has launched a new “content and culture advertising agency” in Chicago called "The Times.”

The news of the agency was first reported by Campaign Magazine in a [Read More]
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