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MERGE Hires Lauren Tucker as Chief Strategy Officer

by The Chicago Egotist / October 24, 2018 / Full-service advertising, marketing and media network, MERGE, has named Lauren Tucker to a new position: chief strategy officer. She is based in Chicago and will work across the network for select Chicago, Boston and Atlanta clients and will report to MERGE CEO Ron Bess. “Lauren has a diverse, well-rounded background that covers strategy, planning, CRM, media and performance analytics. Importan[Read More]
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OKRP Launches National Campaign for Home Chef

by The Chicago Egotist / October 15, 2018 / Chicago-based meal kit company Home Chef, now owned by Kroger, is distinguishing itself as the meal solution for chefs of all cooking abilities in a new ad campaign from O’Keefe Reinhard & Paul. The advertising features a representation of everyday people who become "heroes of the kitchen" by showing how easy it is to create amazing meals—garnishes, zesting and brown butter saucing inclu[Read More]
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Ace Hardware Positions Itself as “Home Convenience Store” – New Brand Platform from OKRP Takes on Big Box Stores

by The Chicago Egotist / October 9, 2018 / Ace Hardware is amplifying its place as a retailer in its own category — distinguishing itself from Home Depot, Lowe’s and Amazon – in a new advertising campaign from O’Keefe Reinhard & Paul that establishes Ace as ‘The Home Convenience Store.’ The positioning leverages the 5,000+ store-large national footprint of the retailer-owned cooperative and its presence in its customers’[Read More]
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How to Create and Foster an Effectiveness Culture

by The Chicago Egotist / May 14, 2018 / Members of the 2018 North American Grand Effie Jury weighed in on how their companies are building and maintaining an effectiveness culture. The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42nd Street in New York. Since 1968, the Effie Awards have honored marketing effectiveness and are presented by Effie Worldwid[Read More]
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North American Effie Awards Announces 2018 Grand Effie Jury

by The Chicago Egotist / May 14, 2018 / Members of the 2018 North American Grand Effie Jury were recently announced, with Carolyn Everson, vice president of global marketing solutions, Facebook and Nick Law, chief creative officer of Publicis Group and president, Publicis Communications serving as co-chairs. The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42[Read More]
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MERGE Hires Lauren Tucker as Chief Strategy Officer

OKRP Launches National Campaign for Home Chef

Ace Hardware Positions Itself as “Home Convenience Store” – New Brand Platform from OKRP Takes on Big Box Stores

How to Create and Foster an Effectiveness Culture

North American Effie Awards Announces 2018 Grand Effie Jury

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