Brand Strategy Archives - The Chicago EgotistThe Chicago Egotist

Bumble Activation Encourages College Students to Ride the Bee

by Egotist / October 12, 2022 /
Take a look at this new brand activation for the online dating app Bumble, which was developed in partnership with the team at MONO. This activation builds upon the brand’s recently launched trust and safety initiative and related “New Rules of the Game” campaign, which conveys important safety information, and empowers women to take control of their dating experiences and make their own rules when dating.

Bumble's new first-of-a-kind activation is based on the insight that coll[Read More]
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Interns Wanted for BLAC Internship Program – “This Internship single-handedly changed my life”

by The Chicago Egotist / March 10, 2022 /
The independent agency led internship program, BLAC (Building Leaders & Creators), a 12-week paid internship for young Black creative thinkers, is now accepting applications at BLAC Internship. Interested applicants are asked to submit a 2-minute MP4 video that shows and/or tells what makes them a creative thinker and problem solver. Deadline is March 18th.

Now in its second year, the program takes place at 20 independent agencie[Read More]
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Blue Chip Introduces Single-Serve Daisy Cottage Cheese

by The Chicago Egotist / January 7, 2022 /
A new TV campaign for Daisy Brand aims to make busy adults re-envision cottage cheese. Created by Daisy Brand AOR Blue Chip, the “Grab a Daisy” spot features three different households where family members reach into the fridge for the brand’s new single-serve varieties and traditional tubs of cottage cheese to the tune of the brand’s now familiar jingle, “Only Daisy cottage cheese will do.”

Timed for the New Year and healthy eating season, the campaign will run n[Read More]
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Elmwood Launches First Brand Campaign for Summit Health

by The Chicago Egotist / September 7, 2021 /
Summit Health today announced the launch of its first consumer advertising campaign to illustrate its capabilities as a connected health care network. Created by the 2019 merger of Summit Medical Group and CityMD, Summit Health is bringing deep clinical integration, an enhanced digital experience for patients, and growth in providers and locations to the greater New York metropolitan area.

Produced by Summit Health’s branding and marketing[Read More]
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Match Says “Adults Date Better” in New Campaign from Mojo Supermarket

by The Chicago Egotist / August 11, 2021 /
In a world that treats adult singles like leftovers, Match believes that everything that makes them “adult”—life experience, confidence, emotional maturity—is actually what makes them so damn attractive. While other dating apps romanticize young love, Match is changing the conversation, proclaiming that "Adults Date Better."

The new brand platform created by Mojo Supermarket, clearly identifies an overlooked segment of the datin[Read More]
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Match Tells Singles To “Lick Every Stranger They Can” This Summer – Then Come to Them When They are Ready for Something Serious

by The Chicago Egotist / May 27, 2021 /
As the world starts to reopen and life finally gets back to normal, the dating app Match finds itself in an unexpected situation. As a service that specializes in meaningful relationships, Match is excited for dating to begin again. However, as terms like “Slutty Summer” and “Hot Vax Summer” exploded in popularity this spring, it’s become clear many singles aren’t looking for the kind of commitment Match offers. Instead of discouraging these si[Read More]
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