• IPG Backs Women-Led Consultancy in Chicago

    by / September 5, 2019 /

    (Photo: from left to right, Caroline Dettman, Erin Gallagher and Pamela Culpepper)

    Three proven business leaders driving change for gender equity – Caroline Dettman, Erin Gallagher and Pamela Culpepper – are joining forces to launch Have Her Back (HHB) Consulting, an independent company. Interpublic Group (NYSE: IPG) is taking a minority ownership stake in the women owned and operated business.[Read More]

  • HBO Screens The Righteous Gemstones at Lollapalooza – in Advance of Broadcast

    by / July 31, 2019 /

    Known for bringing fans new ways to experience its hit programming, HBO will screen The Righteous Gemstones –– the latest new comedy series from Danny McBride –– at Lollapalooza 2019 two weeks before the series debuts in August.

    Attendees of Lollapalooza will be able to view the first episode of The Righteous Gemstones in a custom air-conditioned tent located in the President’s Court North, across fr[Read More]

  • The Escape Pod Adds Senior Leadership – Hires Three New Executives

    by / June 18, 2019 /

    Independent agency The Escape Pod announced today that it has named several new executives to its leadership team. Derek Sherman has been appointed Executive Creative Director, Tyler Moore is Director of Integrated Strategy, and Holly Willis is VP Account Director. The trio will be responsible for stewarding the next generation of creativity and business growth for the agency.

    “When you are in the midst of transformation, having the right ex[Read More]

  • OKRP Launches National Campaign for Home Chef

    by / October 15, 2018 /

    Chicago-based meal kit company Home Chef, now owned by Kroger,  is distinguishing itself as the meal solution for chefs of all cooking abilities in a new ad campaign from O’Keefe Reinhard & Paul. The advertising features a representation of everyday people who become "heroes of the kitchen" by showing how easy it is to create amazing meals—garnishes, zesting and brown butter saucing included—with Home Chef.

    [Read More]

  • Ace Hardware Positions Itself as “Home Convenience Store” – New Brand Platform from OKRP Takes on Big Box Stores

    by / October 9, 2018 /

    Ace Hardware is amplifying its place as a retailer in its own category — distinguishing itself from Home Depot, Lowe’s and Amazon – in a new advertising campaign from O’Keefe Reinhard & Paul that establishes Ace as ‘The Home Convenience Store.’

    The positioning leverages the 5,000+ store-large national footprint of the retailer-owned cooperative and its presence in its customers’ neighborhoods [Read More]

  • Cresco Labs, Tom, Dick & Harry Creative Co. Say “No” to Opioids With Chicago Awareness Event

    by / September 11, 2018 /

     

    Vending machine introduces COPE exchange program one day after Illinois Governor extends medical marijuana bill

    On the heels of Gov. Bruce Rauner signing State Bill 336, which extends the legal use of medical marijuana to individuals who are prescribed opioids, Cresco Labs is drawing awarene[Read More]