• OKRP Launches National Campaign for Home Chef

    by / October 15, 2018 /

    Chicago-based meal kit company Home Chef, now owned by Kroger,  is distinguishing itself as the meal solution for chefs of all cooking abilities in a new ad campaign from O’Keefe Reinhard & Paul. The advertising features a representation of everyday people who become "heroes of the kitchen" by showing how easy it is to create amazing meals—garnishes, zesting and brown butter saucing included—with Home Chef.

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  • Ace Hardware Positions Itself as “Home Convenience Store” – New Brand Platform from OKRP Takes on Big Box Stores

    by / October 9, 2018 /

    Ace Hardware is amplifying its place as a retailer in its own category — distinguishing itself from Home Depot, Lowe’s and Amazon – in a new advertising campaign from O’Keefe Reinhard & Paul that establishes Ace as ‘The Home Convenience Store.’

    The positioning leverages the 5,000+ store-large national footprint of the retailer-owned cooperative and its presence in its customers’ neighborhoods [Read More]

  • Cresco Labs, Tom, Dick & Harry Creative Co. Say “No” to Opioids With Chicago Awareness Event

    by / September 11, 2018 /


    Vending machine introduces COPE exchange program one day after Illinois Governor extends medical marijuana bill

    On the heels of Gov. Bruce Rauner signing State Bill 336, which extends the legal use of medical marijuana to individuals who are prescribed opioids, Cresco Labs is drawing awarene[Read More]