Local Archives - The Chicago EgotistThe Chicago Egotist

Experiential Marketing Heavyweights Join Chicago-Based AKA

by The Chicago Egotist / May 21, 2020 /
Photo: Former co-founder and co-CEO of Marketing Werks Scott Moller, joines AKA

Nice to see some companies hiring in the midst of a global pandemic, as news comes that Chicago-based strategic communications company AKA has hired Marketing Werks executives Scott Moller and Jason Vargas in senior roles.

Moller will act as Principal, providing senior-level counsel for the company’s roster of blue-chip clients[Read More]
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Chicago Mayor Stays Home in PSA from Havas Chicago

by The Chicago Egotist / April 2, 2020 /
A new series of PSA's from Havas Chicago features mayor Lori Lightfoot sitting at home doing some of her favorite things baking - kindof - scrolling through her phone, giving advice, etc. All in a personable way of letting everyone in Chicago know they need to "Stay Home, Save Lives." So listen to her Chicago. Stay Home. Save Lives.

[Read More]
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OKRP Creates #312Soul – A Showcase of Chicago’s Black Music History

by The Chicago Egotist / February 4, 2020 /
Throughout the month of February – in celebration of Black History Month and in conjunction with 2020 being named the “Year of Chicago Music” – Chicago agency O’Keefe Reinhard & Paul will promote Chicago’s Black Music History from 1955 through 1990 with a four-week, four-part multimedia online showcase that includes original video essays, interviews, playlists, artifact[Read More]
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Miller Lite Celebrates Drinking Beer with Friends as the “Original Social Media” in New Work from DDB

by The Chicago Egotist / January 8, 2020 /
In a new initiative from DDB Chicago, Miller Lite is putting renewed emphasis on the beer brands positioning as the "original social media," with ads, branding offers and technology plays that show how sharing a beer together is what being social really means.

A series of new ads created by DDB Chicago, introduce the concept by focusing on missed connections — people staring at their phones instead of interacting with friends. Like the first "It's M[Read More]
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IPG Backs Women-Led Consultancy in Chicago

by The Chicago Egotist / September 5, 2019 /
(Photo: from left to right, Caroline Dettman, Erin Gallagher and Pamela Culpepper)

Three proven business leaders driving change for gender equity – Caroline Dettman, Erin Gallagher and Pamela Culpepper – are joining forces to launch Have Her Back (HHB) Consulting, an independent company. Interpublic Group (NYSE: IPG) is taking a minority ownership stake in the women owned and operated business.[Read More]
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Jordan Doucette Named Chief Creative Officer at Leo Burnett Chicago

by The Chicago Egotist / August 6, 2019 /
(PhotoL to R: Liz Taylor, chief creative officer, Leo Burnett Worldwide; Jordan Doucette, chief creative officer, Leo Burnett Chicago; Emma Montgomery, president and chief strategy officer, Leo Burnett Chicago).

Leo Burnett Chicago has elevated Jordan Doucette to th[Read More]
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HBO Screens The Righteous Gemstones at Lollapalooza – in Advance of Broadcast

by The Chicago Egotist / July 31, 2019 /
Known for bringing fans new ways to experience its hit programming, HBO will screen The Righteous Gemstones –– the latest new comedy series from Danny McBride –– at Lollapalooza 2019 two weeks before the series debuts in August.

Attendees of Lollapalooza will be able to view the first episode of The Righteous Gemstones in a custom air-conditioned tent located in the President’s Court North, across fr[Read More]
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R/GA Chicago and Austin In Partnership to help Transform GameStop

by The Chicago Egotist / July 16, 2019 /

GameStop Corp. (NYSE: GME), announced a strategic partnership with global innovation design firm, R/GA, to strengthen its focus on creating unique in-store experiences as part of its strategic move in re-affirming its place in the video gaming[Read More]
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