by The Chicago Egotist / October 15, 2018 / Chicago-based meal kit company Home Chef, now owned by Kroger, is distinguishing itself as the meal solution for chefs of all cooking abilities in a new ad campaign from O’Keefe Reinhard & Paul. The advertising features a representation of everyday people who become "heroes of the kitchen" by showing how easy it is to create amazing meals—garnishes, zesting and brown butter saucing inclu[Read More]
by The Chicago Egotist / October 9, 2018 / Ace Hardware is amplifying its place as a retailer in its own category — distinguishing itself from Home Depot, Lowe’s and Amazon – in a new advertising campaign from O’Keefe Reinhard & Paul that establishes Ace as ‘The Home Convenience Store.’ The positioning leverages the 5,000+ store-large national footprint of the retailer-owned cooperative and its presence in its customers’[Read More]
by The Chicago Egotist / September 11, 2018 / Vending machine introduces COPE exchange program one day after Illinois Governor extends medical marijuana bill On the heels of Gov. Bruce Rauner signing State Bill 336, which extends the legal use of medical marijuana to individuals who are prescribed opioids, Cresco Labs is drawing awareness to its new program COPE (Cresco Labs Opioid Prescription Exchange) in a refreshing way. This[Read More]
by The Chicago Egotist / June 5, 2018 / Unified creative and media agency MERGE Chicago has promoted Michael Matykiewicz to Executive Creative Director. The role was formerly occupied by Kevin Houlihan, who is now MERGE’s President & Chief Creative Officer. Matykiewicz, who was formerly SVP Creative Director, works on the agency’s Blue Cross Blue Shield, Marco’s, MB Financial Bank and Village Inn accounts. He is known for his[Read More]
