Local Archives - The Chicago EgotistThe Chicago Egotist

Aubrey Walker Takes the Creative Reins at OKRP

by The Chicago Egotist / December 10, 2020 /
O’Keefe Reinhard & Paul is adding a level to its creative leadership with the promotion of Aubrey Walker to the new role of Executive Creative Director. He assumes leadership of the agency’s creative department from Laura Fegley who left the agency this summer.

Walker has led the agency’s recent work for The Illinois Lottery, including the new Holiday Classic campaign, Watch Claude, an online interactive experience and [Read More]
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OKRP Introduces Claude The Hamster – A New Holiday Classic

by The Chicago Egotist / December 5, 2020 /
O'Keefe Reinhard & Paul taps into our united desire for sweet distraction with a charming new holiday hero - Claude The Hamster - who stars in a "live" watchable webcam and a series of television, video, out of home and on-premise ads for the Illinois Lottery's popular holiday gift - Instant Tickets.

Claude is first introduced to viewers in a .60 and .30 second ad that reveals his charming appeal. We see that when not in his cage, Claud[Read More]
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Gov. Pritzker Launches Campaign from OKRP on Holiday Safety

by The Chicago Egotist / November 13, 2020 /
With a new wave of COVID-19 sweeping the nation and concerning trends in Illinois, Governor JB Pritzker launched a new awareness campaign created by O'Keefe Reinhard & Paul to encourage residents to take safety precautions throughout the upcoming holiday season to protect themselves and their families — and ultimately save lives.

The Illinois Department of Public Health is recommending that residents stay home as much as possible and only[Read More]
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Ogilvy Chicago Launches Effort to Save The US Post Office

by The Chicago Egotist / October 22, 2020 /
Ogilvy Chicago turns the time-honored creed of the Postal Worker into a modern day litany of the challenges the US Post Office faces in a new campaign designed to 'save' the Post Office.

The work directs concerned citizens to a new movement Stand By Your Mail which is described as a People’s Postal Rescue Campaign that brings together filmmakers, writers, campaigners and concerned citizens LIKE YOU to champion a vita[Read More]
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Experiential Marketing Heavyweights Join Chicago-Based AKA

by The Chicago Egotist / May 21, 2020 /
Photo: Former co-founder and co-CEO of Marketing Werks Scott Moller, joines AKA

Nice to see some companies hiring in the midst of a global pandemic, as news comes that Chicago-based strategic communications company AKA has hired Marketing Werks executives Scott Moller and Jason Vargas in senior roles.

Moller will act as Principal, providing senior-level counsel for the company’s roster of blue-chip clients[Read More]
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Chicago Mayor Stays Home in PSA from Havas Chicago

by The Chicago Egotist / April 2, 2020 /
A new series of PSA's from Havas Chicago features mayor Lori Lightfoot sitting at home doing some of her favorite things baking - kindof - scrolling through her phone, giving advice, etc. All in a personable way of letting everyone in Chicago know they need to "Stay Home, Save Lives." So listen to her Chicago. Stay Home. Save Lives.

[Read More]
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OKRP Creates #312Soul – A Showcase of Chicago’s Black Music History

by The Chicago Egotist / February 4, 2020 /
Throughout the month of February – in celebration of Black History Month and in conjunction with 2020 being named the “Year of Chicago Music” – Chicago agency O’Keefe Reinhard & Paul will promote Chicago’s Black Music History from 1955 through 1990 with a four-week, four-part multimedia online showcase that includes original video essays, interviews, playlists, artifact[Read More]
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Miller Lite Celebrates Drinking Beer with Friends as the “Original Social Media” in New Work from DDB

by The Chicago Egotist / January 8, 2020 /
In a new initiative from DDB Chicago, Miller Lite is putting renewed emphasis on the beer brands positioning as the "original social media," with ads, branding offers and technology plays that show how sharing a beer together is what being social really means.

A series of new ads created by DDB Chicago, introduce the concept by focusing on missed connections — people staring at their phones instead of interacting with friends. Like the first "It's M[Read More]
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