Education Archives - The Chicago EgotistThe Chicago Egotist

OKRP Creates #312Soul – A Showcase of Chicago’s Black Music History

by The Chicago Egotist / February 4, 2020 /
Throughout the month of February – in celebration of Black History Month and in conjunction with 2020 being named the “Year of Chicago Music” – Chicago agency O’Keefe Reinhard & Paul will promote Chicago’s Black Music History from 1955 through 1990 with a four-week, four-part multimedia online showcase that includes original video essays, interviews, playlists, artifact[Read More]
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3% Conference – The Good, The Bad and the Inspiring

by The Chicago Egotist / November 15, 2019 /
We were lucky enough to get a seat at this year's sold out 3% Conference at Chicago's Navy Pier - or as founder Kat Gordon called it, "year eight of a social movement." It was an event that featured a speakers list of highly accomplished women - and men - across all demographics and racial groups as well as a significant representation of LGBTQ speakers. In fact, we believe 3% is probably the most diverse and inclusive event in our industry. The speakers and participants were in stark contras[Read More]
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Master Class in Creating Brand Positioning Platforms

by The Chicago Egotist / August 20, 2019 /
Brand research and strategy firm First the Trousers Than the Shoes will be leading a workshop in Chicago on September 18 and 19 about "the art and craft of developing outstanding positioning platforms" for strategists, researchers, consultants, etc.

The sessions will be led by Ulli Appelbaum, an award-winning independent consultant and former senior strategist at BBDO Chicago, Leo Burnett, Fallon, and Sapient Nitro.

This worksh[Read More]
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Finalists for New Effie Awards Global ‘5 for 50’ Announced

by The Chicago Egotist / May 21, 2019 /
Effie announced today the finalists of the global ‘5 for 50’ Effie Award, which recognizes brands that have made Effie history and continue to grow, be effective and future-focused. The award marks the nonprofit’s 50^th year as the leading global authority on marketing effectiveness.

“Effie’s ‘5 for 50’ finalists have created effective work that continues to stand the test of time and is recognized throughout every corner of the world,” said Traci Alford,[Read More]
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Effie Launches Global Call for Entries for 5 for 50 Award

by The Chicago Egotist / January 15, 2019 /

To mark its 50th anniversary, Effie’s 5 for 50 Award has opened its global call for entries, with a campaign created by McCann Worldgroup which celebrates how truly effective work transcends marketing and becomes part of people’s everyday vernacular. The campaign summons the design elements and taglines of some of the most iconic Effie winners through the years including McDonald’s, Mas[Read More]
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Effie Worldwide Names Veronica Parker-Hahn SVP Growth & Innovation

by The Chicago Egotist / October 23, 2018 /
Parker-Hahn will Lead Educational Initiatives

Effie Worldwide announced today that Veronica Parker-Hahn has joined the organization as SVP of Growth & Innovation, a new position for the non-profit. For 50 years, Effie has led, inspired and championed the practice and practitioners of marketing effectiveness, and is best known for the Effie Awards, which runs 50+ programs globally.

Parker-Hahn is charged with expanding the[Read More]
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72 & Sunny to Pay for Five Young Industry Wannabe’s to Attend 3% Conference in Chicago

by The Chicago Egotist / October 2, 2018 /
Award-winning agency 72 & Sunny is taking an aggressive approach to bringing a more diverse workforce into its offi[Read More]
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North American Effie Awards Announces 2018 Grand Effie Jury

by The Chicago Egotist / May 14, 2018 /
Members of the 2018 North American Grand Effie Jury were recently announced, with Carolyn Everson, vice president of global marketing solutions, Facebook and Nick Law, chief creative officer of Publicis Group and president, Publicis Communications serving as co-chairs. The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipria[Read More]
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