SuperHeroes announced today that JIMMY, its collective of global digital artists bringing new life to advertising across social channels, is expanding to include world-renowned AI artists, such as Paul Trillo, @cinema.ai, @shaneF3D, Ethereal Moon and @ulises.studio. These artists are trailblazers in AI, known for their creative storytelling and use of AI as a craft.
“AI is our latest and greatest tool to enhance creative storytelling and be thumb-stopping,” says Rogier Vijverberg,[Read More]
BarkleyOKRP launched a new AI–powered creative campaign today, Unfinished Legacies, to combat the growing fentanyl epidemic and raise awareness of lives cut short from accidental overdoses. The campaign uses AI technology and deepfake techniques to recreate the imagine and likeness of three young indi[Read More]
Agency veteran Jerremy Howell is joining BarkleyOKRP as Chief People Officer, a new position at the agency. He was previously at Publicis Groupe, where he held a variety of roles, most recently serving as VP, Talent & Organizational Development for the Publicis Health division.
“Jerremy brings a wealth of experience to our leadership team in supporting talent and culture,” said Dan Fromm, President of BarkleyOKRP. “He joins us at a cruc[Read More]
The “Pay What You Want” pizza truck will head to 10 major U.S. cities with all proceeds going to help children who face adversity.
Newman’s Own, Inc. – the company known for its great tasting, high-quality food products and its commitment to "give it all away," with 100% of its profits going to help children who face adversity – is proud to debut a national Pay What You Want pizza truck. In the face of high food prices, the Pay Wh[Read More]
Trash-mâché is an art form that could only be coined by The Many’s head of Programming, Maude Standish. Having recently debuted her glorious pieces of trash-turned-art in Santa Monica at a show titled, “The Wrong Way,” The Many’s People Operations manager, Johanna Penry, invited her to sit down for a conversation about art, work, and perfectionism.
Since announcing its merger in March, BarkleyOKRP has been on a roll. This week the agency announced that was named agency of record for VISIT FLORIDA following a review. The win follows the recent announcement of Barkley[Read More]
The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities.
This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]
