Blue Chip on a Winning Streak

By The Chicago Egotist / March 29, 2021 /

Blue Chip agency has come out of the gate fast in 2021, with three new business wins that showcase its consumer products experience and combined expertise in brand strategy, creative, and shopper marketing.

• Blue Chip will lead brand positioning and creative development for the iconic Splenda brand, as Heartland Food Products Group selected the agency following an in-house review.
• The Hershey Company has tapped Blue Chip to lead shopper marketing for ONE brands, the protein bar brand that Hershey recently acquired.
• Old World Spices has named Blue Chip lead agency for the rollout of its newly licensed Pioneer Woman seasonings. Inspired by chef Ree Drummond, known as The Pioneer Woman, the seasonings are available for purchase online at Walmart.com and Amazon, and will expand to Kroger and other local retail chains across the U.S. this spring and summer.

“Our new clients are right for the times, with people moving away from sugar, looking for healthier snacks and preparing more meals at home,” said Stanton Kawer, CEO of Blue Chip. “The brands compete in crowded categories where we excel, and need the depth of consumer understanding and commerce experience we pride ourselves on. We’re excited to help build their businesses.”

The wins continue the new business momentum for Blue Chip, which last added White Castle, Molson Coors and Merrell Footwear as clients.