Leo Burnett announced the appointment of Britt Nolan, Chief Creative Officer and Emma Montgomery, Chief Strategy Officer, to Co-Presidents of the agency’s flagship office, effective immediately. Each maintains their roles as CCO and CSO, and continues to report to Andrew Swinand, Chief Executive Officer, Leo Burnett Group North America.
In a statement, Swinand said, “Britt and Emma have together driven radical product transformation at Leo Burnett that’s resulted in the agency r[Read More]
To mark its 50th anniversary, Effie’s 5 for 50 Award has opened its global call for entries, with a campaign created by McCann Worldgroup which celebrates how truly effective work transcends marketing and becomes part of people’s everyday vernacular. The campaign summons the design elements and taglines of some of the most iconic Effie winners through the years including McDonald’s, Mas[Read More]
Coming out of school as newly minted designers, we often aspire to the heights of master craftsmanship. We envision ourselves creating expertly designed, meticulously implemented products that inspire awe with their beauty, artistry, and execution.
Then the real world promptly smacks us in the face.
With the insight that holiday gifting can be painful, Esurance is trying to make the holiday season a little easier by creating special gift-giving-type things that feature humorous yet honest messages. The new campaign from Leo Burnett Chicago titled "Surprisingly Painless" leverages the ease with which the consumer can get insurance through Esurance, with the new ease you can get by using their holiday gift[Read More]
Leaders of the Chicago advertising industry came together yesterday at its 118th annual luncheon celebration and fund raising effort for Chicago's Off the Street Club, to hear first hand from some of the children how their support has helped over the years.
The audience of ad leaders was moved to tears and standing ovations from the stories told by the young children about how Off the Street Club has literally saved their lives. This year'[Read More]
State6 announced the addition of Joel Idelson, a renowned marketing executive and TV personality, as its new Chief Executive Officer.
“Joel is a game-changer for us,” saidState6 founding partner Aaron Sells. “His experience working with some of the world’s top brands and launching incredibly successful branded content and marketing campaig[Read More]
With help from its agency We Are Unlimited, McDonald’s is putting a unique spin on a classic internet icon – the Hamburger Menu – in honor of its inventor, Norm Cox.
In the 1980s, Norm Cox changed the Internet by simplifying the dropdown menu on websites to create what is now known as the “Hamburger Menu.” As fellow burger lovers, McDonald’s is inviting fans to celebrate Norm’s Hamburger Menu on his birthday, Decemb[Read More]