XenoPsi Ventures Builds Infrastructure with Hire of Angelique O’Bryan

by / March 17, 2023 /

To accommodate the explosive growth at its wholly owned Function Growth and Method1 companies, XenoPsi Ventures (XPV) has named Angelique O’Bryan as Managing Director of XenoPsi Shared Services in an expansion of that company’s purview.

O’Bryan will oversee all infrastructure, such as talent, information technology, and finance that supports XPV’s client- and cons[Read More]

Blue Chip Initiative for P&G Promotes local heroes at Harris Teeter

by / March 7, 2023 /

P&G and regional supermarket Harris Teeter are celebrating local heroes for Black History and Women’s History months, as the latest extensions in the Aisles for All platform. Designed by agency Blue Chip, this next-generation shopper program has consistently boosted sales during promotion months, taking P&G and Harris Teeter’s community support to the next level.

“We celebrate Black History by making it,” proclaim in-store ads, whi[Read More]

A Punk-Rock Rebrand of One of the World’s Oldest Religions

by / February 21, 2023 /

A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”

An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]

SocialDeviant Wins Biz, and Shows Off Production Creds

by / February 16, 2023 /

Chicago creative agency SOCIALDEVIANT kicked off 2023 with three new wins from big brands, including Jenny Craig, Bumble Bee Seafoods, and Medela.

These wins come on the heels of a new manifesto film, “DEVIATE FROM DUH”, which gleefully brings to life the agency’s high-octane stance against mediocre work and officially launches its TV production arm, DEVIANT TV.

"DEVIA[Read More]