Experiential Marketing Heavyweights Join Chicago-Based AKA

by / May 21, 2020 /

Photo: Former co-founder and co-CEO of Marketing Werks Scott Moller, joines AKA

Nice to see some companies hiring in the midst of a global pandemic, as news comes that Chicago-based strategic communications company  AKA has hired Marketing Werks executives Scott Moller and Jason Vargas in senior roles.

Moller will act as Principal, providing senior-level counsel for the company’s roster of blue-chip clients[Read More]

OKRP Salutes the Meaning of Winning in New Ads for Illinois Lottery

by / May 5, 2020 /

A new spot from the Illinois Lottery pays tribute to the winning spirit of the people of the State of Illinois, through the story of a family and how they face the trials of everyday life when the mother in the family cannot go home. The spot was created by the Lottery’s creative agency, O’Keefe Reinhard & Paul and was brought to life by Chicago director Simon Reinert whose wife Shifra, is a nurse at Northwestern Hospital in downtown Chicago and is feat[Read More]

Artist’s Worldwide Donate Art Prints to AMASS.life to Support COVID-19 Health Care Workers.

by / May 4, 2020 /

Regarded members of the creative community from around the world have united at AMASS.life to sell their archival prints to support New York City healthcare workers through the COVID-19 Emergency Relief Fund.

The prints are available at the website (Amass.Life) and are priced at $95. All (100%) of the profits go to supporting frontline healthcare workers.

“New York City means a lot to me. I spent most of [Read More]

DULUTH TRADING COMPANY PAYS HOMAGE TO THE BOUNDLESS “WAYFORGERS” IN NATIONAL CAMPAIGN FROM PLANET PROPAGANDA

by / April 22, 2020 /

Biscuit Filmworks’ Rachel McDonald, Directs

Lifestyle brand, Duluth Trading Company, is featuring powerful stories of women they’ve coined “Wayforgers”--those who have forged their way into the world by building boundlessly, dreaming wildly and making bravely—in a national campaign launching this week across cable TV, paid digital and social. The campaign promotes and also marks a new positioning for Duluth’s women’s line, and was created by the brand’s longti[Read More]

Jane Lynch Adds Voice to Illinois Governor’s ‘All In Illinois’ Message – Integrated Campaign Created by OKRP

by / April 3, 2020 /

Governor JB Pritzker of Illinois has launched a new statewide effort - 'All in Illinois' to reinforce the state's core message for residents to stay at home and stay safe.

To support the call for everyone to stay home, O'Keefe Reinhard & Paul in Chicago created an integrated communications platform supported by an iconic image and call to action distinct to Illinois – ‘All in Illinois.’ The pro-bono effort is anchored by a logo - a he[Read More]