Hayden5 Produces CROWN Day PSA Celebrating Black Hair

by / August 4, 2021 /

Production company Hayden5 recently teamed up with Phenomenal, a female-driven media brand and creative agency dedicated to underrepresented communities, to create and finance “Own Your Crown.”  The PSA is a poetic tribute to the legacy, rituals, and strength of Black women and their hair.

Directed by JJ Anderson, “Own Your Crown” (:60) portrays Black hair as a representation of intergenerational po[Read More]

Hayden5 & The Innocence Project Partner On “Happiest Moments” PSA

by / August 2, 2021 /

Production company Hayden5 recently produced a PSA for The Innocence Project, a nonprofit legal organization with a mission to free the innocent and prevent wrongful convictions through criminal justice reform. Titled “Happiest Moments,” the spot just launched via online and social channels and marks the organization’s first-ever PSA.

Directed by Ariel Ellis, the PSA focuses on the experiences of three Innocence Project clients: Rosa Jimenez, fr[Read More]

Cramer-Krasselt Taps Cannes Lions Winner Amy Gozalka as Group Creative Director

by / July 27, 2021 /

Cramer-Krasselt has announced the addition of Amy Gozalka as Vice President and Group Creative Director at the agency. Gozalka joins Executive Creative Director G. Andrew Meyer who joined C-K in December 2019 to lead the Chicago headquarters’ creative team.

“Amy is exactly the sort of person who has a home at C-K. She’s all about the work and, at the same time, is highly strategic with an innate understanding of what it takes for brands to gain att[Read More]

Julia Price Baron Joins Elmwood as Creative Director of Writing

by / June 30, 2021 /

Veteran writer, producer and copywriter, Julia Price Baron is taking her story-telling talents to global brand design consultancy Elmwood, joining the agency as Creative Director of Writing. She most recently worked at Food Network and Discovery+ as a freelance Promotions Writer/Producer.

“Julia is a key hire for us and enables Elmwood to build out our brand storytelling capability with an exemplary writer whose skills extend across chann[Read More]

Third Street Helps SunFed Ranch Expand Beyond Cali With “ALL BEEF. NO BULL.”

by / June 23, 2021 /

Agency Third Street is leading a comprehensive, integrated marketing campaign that puts sustainable beef brand SunFed Ranch in a position to expand to a national footprint.

SunFed embarked upon the multimedia advertising outreach and brand/package redesign to build awareness and trial as it prepares to travel beyond California and go national. It was reasoned that the refresh would help bring in additional orders from customers as well as attract new ones. Ultimately, SunFed Ranch wan[Read More]

Behind the Scenes of Chicago: America’s Hidden War, With Executive Producer and Six+One Founder, Eric Rojas.

by / June 10, 2021 /

Chicago: America’s Hidden War is a revealing documentary from CineLife Entertainment® that dives into the history of Chicago’s street violence and its effect on the community. The 120 minute film--directed and produced by Dimas and Tiffany Salaberrios’ (whose previous credits include the critically acclaimed Emanuel, which tells the true story of the 2015 shooting at the Emanuel AME Church in Charleston, Sout[Read More]