“It’s Matchical” – OKRP’s New Campaign for Cars.com

by / March 18, 2021 /

Channeling the Twin Peaks David Lynch vibe, a new campaign for Cars.com from O'Keefe Reinard & Paul and Director Tarsem introduces a new word to the lexicon of car buying – Matchical. The word describes the eerie, almost read-your-mind ability of Cars.com’s digital marketplace to find the car you were literally dreaming of. The perfect match, made possible by a combination of technology [Read More]